Post on 21-Jun-2020
Ver. OCT 2015 1
© 2015 US Bankcard Services, Inc. All Rights Reserved.
EMV Chip
Payments
Introduction
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• EMV = Europay, Mastercard, Visa
• Global Payment Standard
• Fraud and Liability Protection
What is EMV?
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EMV Chip Card
• Chip cards allow exchange of
information between the card
and terminal for verification
purposes
• Chip cards also have a
magnetic stripe to allow
transactions at locations without
EMV terminals
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Why Is EMV More Secure?
• Reduces the risk of card
replication
• Authenticated information
on the chips will vary for
every transaction
• Validates card authenticity
every time it is inserted
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How Do Customers Use EMV Cards?
5
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EMV Chip Cards vs. Magnetic Stripe Cards
6
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• Increased fraud prevention
• Decreased chargeback risk
• Protects against loss due to
counterfeit/ lost/ stolen cards
• Liability protection
How EMV Benefits Merchants
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How EMV Benefits Cardholders
• Increased security
• EMV chip cards are
almost impossible to
replicate, which
prevents fraud
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• Occurs October 1st, 2015
• Businesses are recommended to use EMV enabled terminals
• Liability for fraudulent transactions will be shifted from issuing bank to merchant if the business is not EMV compliant
What is the EMV Liability Shift?
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Credit Card Fraud Facts
10
Don’t be a victim of fraud!
• Approximately 120 million chip cards were issued within the US market in
2014. It is estimated that 600 million cards will be issued by the end of
2015.
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Be Prepared for the Shift!
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US Bankcard Services, Inc.
17171 E. Gale Ave. #110
City of Industry, CA 91745
888.888.8USA
www.usbsi.com
Contact Us Today!
Ver. OCT 2015
Thank You
13 13 © 2015 US Bankcard Services, Inc. All Rights Reserved.