12 April 2023 Page 1

Employee Advocacy

@Sara__Hernandez

12 April 2023 Page 2

Company cultureEmployer branding

Internal communicationRespect and transparency

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Policies and guidelines

PoliciesGuidelines

Training

DiscoverIdentifyAnalyze

The spokesperson All employees

Find, train and encourage official spokespersonsEngage the rest of the employees

Makes them feel smartEntertainment factorAllows them to help someone

Why do people share content

CREATE CONTENT PEOPLE WANT TO SHARE

To earn status and recognitionNurture relationshipsSupport causes

Make communication a priorityInform about your channels – intranet integrationEncourage sharing (both internally and externally) in your cultureEncourage use of social mediaCreate content in various forms and various channels – but have one main platformManagement should set a good example

Make it easy!

@Sara__Hernandez sarahernandez.se comprend.com

Download the presentation at: http://sarahernandez.se/influencer

Thank you!

@Sara__Hernandez sarahernandez.se comprend.com