Why social mediaCategories of social

media Successful examples

Benefits of social mediaWhat you can do today

Social Media AssessmentSocial Media Assessment

1. You’ve created a Facebook profile.2. You’ve watched a YouTube

video.3. You have created a blog.

4. You know what Twitter is.

5. You’ve ever created or posted to a

Wiki.6. You’ve posted pictures to a photo sharing website

(ex. Flickr)7. You know what an RSS feed

stands for.8. You use an RSS feed reader to monitor your

brand.9. You have submitted a story to Digg or

StumbleUpon.10. You have created or listened to a podcast.

Why Social Media

• Non profits are already social

• Share information about your organization

• Give people multiple ways to be involved

• Humanize the organization

• Share photos and videos adding to the emotional connection

• Reach potential members

• Increase emotional investment of current members

13 Categories of Social Media

Monitoring Tools

Publishing Tools

Social Networking Sites

Social Networking Sites

Micro-Blogging Sites

Widgets

American Red Cross Disaster Alert Widget

Collaboration Tools

Photo Sharing Sites

Video Sharing

Personal Broadcast Tools

Virtual Worlds

Social Commerce

Media Sharing

Social Bookmarking & News Aggregation

Case studies

Case Study: The Pickens Plan

Case Study: The Pickens Plan

Case Study: The Pickens Plan

Case Study: Greenhour.org

Case Study: The Breast Cancer 3-Day

Case Study: A Powerful Noise

Case Study: A Powerful Noise

Visual Petition Widget

• 36,275 views

•Over 500 signed the Visual Petition

• 541 installs of the widget in just 3 weeks

Visual Petition and Event Blog Coverage

• Coverage on multiple blogs helped drive readers to the visual petition and event page

Case Study: A Powerful Noise

Tweet-a-thon

• #APowerfulNoise ranked #2 as a hot topic on Twitter

• Over 2500 tweets in just 4 days

•Top Tweeters like Chris Brogan helped spread the word

Case Study: A Powerful Noise

Benefits of Social Media

Search Engine Optimization

Real Time Communication

Crisis Communication

Provides Human Experience

Reputation Management

Low-cost Reach

Low-cost Reach

What can you do today?

• Start monitoring your organization and your key terms

• Set up Google reader

• Start reading blogs if you don’t already

• Join Facebook and become fans of other nonprofits

• Take a look at Care2.com

• Visit Greatnonprofits.org

Ellyn Davidson248-341-8211ellyn@ignitesocialmedia.comTwitter @ellynd