T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Effective Presentation’s(BEII)

Syllabus

Office Hours:

M: 13:10-15:00

W: 15:20-17:10

or by appointment.

Grading: 33% Individual Pres.

33% Final Project

34% Participation

Emphasis on your Verbal Skills.

Effective Presentations Tunghai University, Dept. of International Business

Syllabus I Basic Information 2 Credit Hours Spring, 2009 II Faculty Contact Information Name: Steve A. Varela Office: Dept. of Intl. Business # 615 Office Hrs: Monday 13:10-15:00

Wednesday 16:20-17:10 or by appointment.

Phone: (04)-2359-0121 x3-5329 Fax: (04) 2359-2898 Email: svarela@thu.edu.tw III Course Description Welcome to Effective Presentations! Today’s business managers spend the majority of their time communicating up, down and across organizational lines. Research often attributes “communications” as the principal reason why many projects fail. This course will concentrate on improving the essentials of today’s business presentations: planning, organizing, and giving oral presentations.

Additional Information Steve A. Varela, born in Chicago, USA speaks English, Portuguese and basic Spanish. He has conducted business in 20+ countries and has lived and worked in the US, Chile, Mexico and Brazil within the technology, telecommunications and agricultural sectors. www.ipartnersllp.com/svarela.htm

Prerequisites:

1. Intermediate English Capability 2. General Business Understanding

This undergraduate level course anticipates students have a basic fluency of written and spoken English in addition to general business courses or professional experience.

Textbook: Effective PresentationsJeremy Comfort, 8th ed., 2004.

• ISBN: 978-0-19-4570657-7• Focus is on” Oral Presentations

– Supports our collective course goals– Trains us for the Advertising Project at semester

end• Available at Cave’s Books• Cost: ~NT$ 616.00• Info: www.oup.com/elt

Course Preview: A Chapter Every Two Sessions

1. What is the point? (objective, purpose)

2. Making a start (introduction)

3. Linking the parts (transitions)

4. Right kind of language (written, spoken)

5. Visual aids (reinforce, guide, explain)

6. Body language (80% is non-verbal, truth)

7. Conclusions (strategic endings)

Evaluation Criteria

1. Participation is key to Success!- 34% of final grade depends on Class Participation

2. Marketing Project (persuasive strategy)- 33% of Final Grade

- 20 Minute Advertising Strategy Presentation & Ad.

3. Individual Presentations- 33%- Two to Five Minutes ,Video Analysis

Group Divisions: Re Organize?

• Group Size: 4-5 Persons…used for:– Class Exercises, Group Presentations– Final Marketing Project

• Complete Group Chart– Number, English Name

• Remember your group

• Final Class Roster– Number, English Name, Chinese Name, eMail

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

What is the Point?

What is the Point?

• Objectives:– Learn what makes a presentation “Effective”– Practice presenting “Background” Information

• Welcome to Westwood Brewery.– London based beer brewer (maker of beer)

– Meet Joanna Brookes, New Public Relations Manager

Video Presentation Context

• Joanna– New PR manager– Needs to organize a

meeting to discuss corporate image

• Audience– Senior managers– Outside consultants

• Presentation Purpose– Discuss if Corporate Image needs to be changed

– Problem: Joanna gets the date wrong

Basic Checklist• EP Ch1 V1.avi

• Consider the Audience?• Clear Objectives?

•Well Prepared?•Clear Structure?•Link the parts?

•Speak Clearly?•Speed OK?•Interesting?

Joanna’s Problem?

• Lack of Organization.– Purpose– Flow (direction, path, destination)– Main Points– Story

• What should she do?– Use the “Classic Presentation Structure”, (p.7)

Classic Presentation Structure (p.7)

• Introduction • Outline (agenda, overview)

• Main Parts– Topic A– Topic B– Topic C

• Summary• Conclusion

What makes a Good Presentation?

• System • Audience Awareness

• System: – Planning,– Organization,– Information, Impact

• Delivery• Body Language • Visuals

Next Session:

• “Making a Start” (Introductions)

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Making a Start

Making a Start

• Objectives:– Discover what is a “good” introduction– Practice giving an introduction

• Internal versus External Audiences– We use different items, depending on the

audience:• Name/position• Title/Subject• Purpose - Visual aids• Length - Question policy• Main Parts - Human Touch

Making A Start: First Impressions are Important

• Have you given Introductions?– Internal to

Colleagues– External to

Customers/Suppliers

• It’s best to do them without notes

• Which Items would you include in an Introduction=>

• Name & Position• Title Subject• Purpose• Length of time• Main Parts to Cover• Any visual aids• When to ask questions• A human touch

How would you introduce yourself?

• First Name• Last Name• Position/ Title• Department• Job Responsibilities• Favorite Food/Pet

Some examples…

• Good Morning, My name is Steve Varela, and I’m in charge of International Sales here at IBM.

Variations:

As some of you already know…

For those of you who don’t know me…

• Geoff Maxwell– Substitute for Marketing– Factory Manager

• Audience– Business people– Expect a tour of Standard

Electronics

• Presentation Purpose– Describe (Informational) the company they are

about to see.– Watch for what Geoff includes in his introduction…

Lets take a look at the Video Presentation Context

Basic Checklist• EP Ch2 V1.avi

• Which Items from the Checklist did he include?

•Note down any points about his presentation… anything.

•Interesting?

Geoff’s Problem?

• Worried about this “unplanned” Presentation. He is Irritated actually. ;(

• What should he do?– Use the “Classic Presentation Structure”

• Introduction• Purpose• Flow (direction, path, destination)• Main Points• Summary & Conclusion…then Q&A

Basic Checklist• DVD Ch 2 - Version 2• EP Ch2 V2.avi

• Which Items from the Checklist did he include this time?

•Note down any items he included.

•Audience, Purpose Context?

Classic Presentation Structure (p.7)

Structure• Introduction • Outline (agenda, overview)

• Main Parts– Topic A– Topic B– Topic C

• Summary• Conclusion

Introduction Language*• Greeting, name…• Title/ Subject…• Purpose, objective…• Length…• Outline…• Questions…

• Reference: Personal Touch…

(Language Knowledge p.14)

Language Knowledge

• Some good ideas for your own presentations, p. 14

• Question No. 2 (Select one)• Question No. 3 (Choose one)• Question No. 4 (Replace phrase)

Next Session: 2 Presentations

2. Group Presentations

• Sonway Solar Electronics p.11– Make short presentation

about Sonway Solar Electronics.

– Can use any visual’s or other media if you like

– 5 minute maximum

Exercises 2 & 4 will help you prepare (p.9)

1. Individual Presentations

• Presentation Practice p. 17

– Use the language from page 14

– Use the Introduction Language Focus to complete your presentation introduction.

– Use the Introduction Outline* (previous slide)

– One minute limit.

Practice Introduction: Considerations

• Audience: – Internal / External – Large / Small

• Subject: – Neutral / Provocative– Subjective / Objective

• Purpose: – Inform– Persuade

• Time: Long/Short

Feedback

• Was anything unclear? Fuzzy?

Write it down and leave it at the desk…

…I will address it next time we meet.

Have a good week!

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Individual & Group Presentations

Presentation Practice (Full and Introduction Only)

Individual Presentation!

• 1-2 Minute• Choose either a, b, c, or d and give an

introduction to the subject covered.

(Note: only give the introduction part of the presentation)

Introduction

• Audience

• Content

• Purpose

• Time

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Group Presentations:

• Final Preparations for:– Short group presentations “Sonway Solar

Electronics”– Your Choice of Speakers, Content, Aids

• Group Presentations– - 5 Minute Time Limit

• Group 1-X

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Comments???

• Was the Classic Presentation Structure helpful?

• Did it make you feel more comfortable about:– What you would say? – When you should say it?

Next Week: Transitions

• Chapter 3• Read Pages:18, 21, 22, 23• Video Transcripts Version 1 & 2• Do Questions:

– Page 18: Nos. 2, 3– Page 20: No. 1– Page 21: No. 3

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Ch. 3: Linking the Parts (A)

Linking the Parts

• Last Session: Importance of a Targeted Introduction based on the Audience

• Today’s Objectives:– Identify way’s of organizing your presentation in a

structured way• Helps Improve understanding, tells a logical “story”

– Practice keywords and phrases to link topics and let audience know what stage of the presentation is occurring• Introduction->Agenda-> Main Point(s)-> Conclusion.

Video Presentation Context

• Geoff Maxwell– Substitute for Sarah in

Marketing Department– Factory Manager

• Audience– Business people– Expect a tour of Standard

Electronics

• Presentation Purpose– Describe (Informational) the company they are about to see.– Problem: Geoff did not plan to spend his day this way,

did not do any planning for a presentation. It’s easy to do if you have a reliable plan.

Content & Organization

• DVD Ch. 3 – Version 1

• EP Ch3 V1.avi• What information does Geoff provide in this version?

•Note down any points about his presentation… anything.

Geoff’s Problem?

• It’s not clear what Geoff is trying to say…

• There is no story or main idea.

Basic Checklist• DVD Ch 3 - Version 2

• EP Ch3 V2.avi• Which main topics did he include this time?

•Note down any items he included.

•How many?

•Interesting?

Strategy: Repeat Your Information

Tell the Audien

ce what

you’re going to say

Tell them

(Detail)

Tell them what you

have just

said.

Spoken Language needs frequent repetition because we cannot stop and re-read as in a written document

Group Activity: Organizing Information

1. Group up2. Select a leader3. Choose a topic -

and think about (“brainstorm”) how you can organize the information for a short presentation

4. Use Board or Paper to record your ideas, and then organize into a form for a presentation.

10 Minutes5. Then list on Board.

• How Taiwanese can learn English?

• How to be accepted to a university?

• The best way to give a class party.

• Or any topic (Ask instructor).

• 10 Minute Limit– Think, discuss & write

your outline on the Blackboard.

Topics

Language Knowledge

• P. 20– No 1

• P. 21– No. 3

• Back to the Blackboard…

Next Session:

• Chapter 3: Linking the Parts– Individual Presentation– Presentation Practice (#1) Chose a or b, page

22

– Use Outline on Page 23– Use Language Focus vocabulary to link

sections!!!– Prepare to give this presentation next. – You may practice in pairs, but must give

individual presentations

3 Minute Time Limit.

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Linking the Parts (B)

Recall from Last Session: Repeat Your Information

Tell the Audien

ce what

you’re going to say

Tell them

(Detail)

Tell them what you

have just

said.

Spoken Language needs frequent repetition because we cannot stop and re-read as in a written document

Today’s Agenda:

• Chapter 3: Linking the Parts– Individual Presentation– Presentation Practice (#1) Chose a or b, page

22

– Use Outline on Page 23– Use Language Focus vocabulary to link

sections!!!– Prepare to give this presentation next. – You may practice in pairs, but must give

individual presentations

3 Minute Time Limit.

Measurement Rubric

• Use of the classic presentation structure• Correct use of Linking Phrases

Welcome/Introductio

n

Agenda/

Questions

Details

Summar

y

Conclusion

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Showtime!

Impromptu Presentation

1. Best way to Profit from Rap Music?

2. How to have a good Summer Vacation?

3. Learning to Drive a Car in Taiwan.

4. How to get Married?

• Choose a different Speaker

• Organize your presentation – 10 minutes

• 1 Speaker• 5 minute

maximum

Next Session:

• Chapter 4: The Right Kind of Language– Read p. 24-27– Read Carefully Video Presentation Context– Do Questions: 1, 3 on page 26 & 27.– Prepare to complete p. 25, question #3

• Decide on Volunteer to Make Video Recordings?– Equipment – Time

Feedback

• Was anything unclear? Fuzzy?

Write it down and leave it at the desk…

…I will address it next time we meet.

Thank you.

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Right Kind of Language (A)

What’s wrong with Reading a Presentation?

• Group Results…

• What effect does it have on the Audience?– Presentations that use spoken language,

delivered in an interesting and lively way, are more successful.

To Read or Not to Read…

Advantages– Little hesitation– Easier to Follow

Topic– Feel More

Confident

Disadvantages– No Eye Contact– Written English is

Complex– Tone is not

personal– No Spontaneity– Robotic– Speaks too fast

Video Presentation Context

• Dr. Linden– Well Known Psychologist– Report on the results of

his surveys

• Audience– Management professionals– Chose to attend this

specific presentation/seminar

– Paid $$$

• Presentation Purpose– Inform (educate) the results of his research– Problem: To Read or Not to Read?– Take Notes in Your Text, Page 25.

Which Version do You Like Better?

• Language Options - Compare• Sentence Length• Complexity• Pauses.

• Identify Written or Spoken Language, p. 26 #1– Read or Spoken– Distant (Authoritative) or Human (Participative)

– Spontaneous or Prepared– Personal or Impersonal

Written and Spoken Language

Written

Long Sentences

Complex Vocabulary

Complex Arguments

Non-Personal Style

Spoken

Shorter Sentences

Simple Vocabulary

Simple Arguments

Personal Style

Language Focus: Active & Passive Forms of English

• Passive– More indirect, weak,

polite– Good for politicians,

literature, poets.

• Active– More personal,

strong, direct– Good for technical,

military, work

Which do you prefer???

Present simple I think… It is thoughtPresent perfect The boss has said… It is saidPast simple John called a meeting. A meeting

was called.

Examples, p. 27

Language Knowledge

• Page 26, #1

• Page 28, # 4, 5

• Page 27, #3

Presentation Practice!

• Read the text on Page 29– Even Group’s = Introduction – Odd Group’s = Financial Implications

• Study text and content for 10-15 Minutes– Change Language from Written to Spoken

• Then, make a presentation, without notes, on the text studied in your own words! Alternate Speakers.

Next Session:

• Group Presentation Practice, P 29• Handout:

– A different person from group speaks– Each group does one Topic:– Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2– Group 7=3, etc.

• Change the language from formal, written to informal, spoken.

• Practice at home, no reading verbatim.

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Right Kind of Language (B)

Today’s Agenda

• Presentation Practice• Handout:

– A different person from group speaks– Each group does one Topic:– Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2– Group 7=3, etc.

• Change the language from formal, written to informal, spoken.

• Practice at home, no reading verbatim.

Final Preparations for Group Presentations

• Take 10 minutes to Prepare– In groups– Quietly collaborate

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Showtime!

Next Session: Visual Aids (Ch. 5)

• Read: 30, 31, 33• Do: p. 30: #2,

p. 31#6

p. 34: #3 & #4

p. 35, #1

See you next time!

• Thank you again…– My Office: M615B– My Hours: M: (9:10-11:10)

W: (4:20- 5:20)

Have a good week ;)

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Visual Aids (Ch. 5)

Source: NEC Technologies (www.mitsubishi-display.com)

Source: NEC Technologies (www.mitsubishi-display.com)

Visuals: Designed for a Goal

• Organization• Vocabulary• Feeling

• Which is more attractive for the goal?

• Which do you like?

Do’s Don'ts

• Use as Support• Use Key Words• Use Color

• Pointer• White Space

• Use to Repeat• Overcrowd• Read from Slide

• Use too many• Block Audience

View

Video Presentation Context

• Joanna– New PR manager– Needs to organize a

meeting to discuss corporate image

• Audience– Senior managers– Outside consultants

• Presentation Purpose– Talks about the companies Products and

Production Figures

– Problem: Joanna needs help creating and using visuals (slides)

Exercise: Group Up

• Review Joanna Brookes’ presentation (again)

• Discuss what kinds of Visuals (slides) you would use to talk about the brewery's’:1. Products

2. Production Statistics

• Then, draw on board & present your slides in 15 minutes…(don’t forget presentation structure: Introduction, Overview, Main Parts & Conclusion)

Exercise: Create your Own

• Group up!• Create Visuals for one of the concepts below

– Our University– Life in Taichung– A Taichung Entertainment Place– A Business you know of– Taiwan

• Come to the Board – Draw Visual.• 10 Minutes, then present.

Show Time!

• Each Group Present your Visual– Pay attention to:

• Organization• Headings• White Space• Introduction• Conclusion (Q&A), Thank you.

– Have fun ;)

One person or two may speak (rotate)

Next Session: Graph Discussions

• Question #2, #3,#4• Presentation Practice: Nike

Group 1 = Description of Company & Products

Group 2 = Foundation, Employees, Sales

Group 3 = Sales, Share Price, Profits

Group 4 = Sales Distribution by Product

Questions???

• Feedback:• Email or• Office: M615B

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Visual Aids (B)

Presentation Practice

• 20 Minutes to Prepare• Presentation Practice: Nike

Group 1 = Description of Company & Products

Group 2 = Foundation, Employees, Sales

Group 3 = Sales, Share Price, Profits

Group 4 = Sales Distribution by Product

Group 5…8 repeat.

Nike Current Advertising Strategy

• Good Idea or Bad Idea?

Strategic Slides

System Of Needs / Slide Support

1. Human Brings have a progressive need system

2. People need to feel secure where they live/work

3. People want to feel that they contribute to their community

4. Employees desire to achieve their full potential (why we are here)

Separates Different Topics

Shows Priority or Order or Flow

Shows Relationship

Next Session: Body Language

• Read: 36, 37, 38, 39• Do: p. 36: #1

p. 37: #6 p. 39: #1 or #2 Use your own persuasive words, not from book

• Written: Must be turned in at beginning of class.• Instructor will select presenter from your group.

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Body Language (A)

Today’s Agenda

• Group 6: Body Language Intro

• Body Language

• Final Project: International Advertising Strategy and Advertisement

Persuasive Body Language

• Hands• Eyes• Face• Movement• Stance

Video Presentation Context

• Dr. Linden– Manager of Staff– AMI is a government

funded department.

• Audience– Employees (Staff)– Outside consultants

• Presentation Purpose– Talk to staff about budget cuts and alternative

solutions.– Wants to explain the options.

Language Knowledge p.38

• Is the language:– To Emphasize or To Minimize?

Language Focus: q. 2 & 3 (p.39)

Emphasizing– Absolutely– Completely– Entirely

– Extremely– Very

– Fairly– Reasonably– Quite

Minimizing– It seems– Appears

– Just– A little bit

– Slightly– Maybe– Tend to

– To some extent

Your Examples

• We had an ________ good year.

• This spring is __________ cold.

• Tuition is ____________ at Tunghai.

Practice: 3 Minute Persuasive Presentation

• “The Trouble with Business Today”

• Your own subject.

INTERNATIONAL MARKETING ADVERTISEMENT COMPETITION

Tunghai BE II

Advertising Project

• Marketing Strategy Presentation and Advertisement• You Choose your product (Should be an existing

recognized product; i.e. Nokia Cellular)• Present your product idea next class in class to

Instructor• In two weeks: Written Outline:

– 10-15 Minutes Presentation– Introduction of Product– Advertising Ideas– Where you will Advertise (Media)

• Final Advertisement:

Advertising Project

• What to Include in Strategy Presentation:– Product Introduction– Features and Benefits– Target Customers

• Specific, it is key for your advertising Strategy

– Expected Competition• Strengths/Weaknesses of Competitor• Why our Product is better• Why should consumers buy from you and not the

competition

– What media is best to use

Advertising Project

• What to Include in Video or other Media Advertisement:– PowerPoint or Video (you provide PC)– 60 Seconds in Length

– Explanation of why this AD successfully says what you want us to know (from your strategy report)

– Explain how the AD relates specifically to your product or service.

– Use Images, Sound, Music, Slogans, creatively.

Project Overview

Product

Description

Features

Benefits

Why You?

Why this Product?

Segment(Customer Demographics)

Male/Female

Age

Income

Profession

Media(Method)

TV

Radio

Magazine

Brochure

Poster

Event

AD

60 Seconds

Presentation (15Mins.) Ad

Marketing Competition Discussion

• Present a Product or Service using a persuasive presentation strategy– 15 minutes with 5 minutes Q&A

• We will hold Competitions in Class & Select our best group to advance to Finals– Collaborate with your groups starting today– Select a product or service to market– All groups present to class one week prior

• Finals Date Selected:– Time:

Say it like you mean it…

• Prepare and give a brief (2 minute) persuasive presentation.

A. Why Tunghai is better than X University

B. The best male/female activity in Taichung is…

C. Body language is at least as important as spoken language

D. Why rap music is so popular.

E. The benefits of learning English.

MID TERM GRADE

Dr Ansel Body Language Say it like you mean it[ ].flv..

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Body Language (B)

Today’s Agenda

• Presentation Practice– Persuasive Presentations– Debates (time permitting)

Presentation Practice -- Individual!

• Prepare and give a brief (2 minute)

persuasive presentation.A. Why Tunghai is better than X UniversityB. The best male/female activity in Taichung is…C. Body language is at least as important as

spoken languageD. Why rap music is so popular.E. The benefits of learning English.

– 10 minutes…then present.

Debate: “Students should have a job while studying.”

• Form Two Groups:– For– Against

• Move to each side of room & Collaborate

• 10 Minutes: Then Present to Class.

Next Session: Finishing Off!

• Read: 40, 42, 43• Do: p. 40: #1, 2

p. 42: #2, 3

p. 43: #1 – This one is for

everybody!!! Not a group Exercise

• Have a good week ;)

• Silent Speech Jason [ ].flv

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Finishing Off (A)(Ch. 7)

Finishing on Top

• Dynamic and fluid presentations attract an audience’s attention

• Strong and positive conclusions also have a positive effect.

• Nothing worse than to end on a whimper– (run out of gas

anyone?)

• Today, we focus on positive, strong and memorable endings.

Westwood Brewery: London, UK

• Joanna– New PR manager– Organized a meeting to

discuss the Corporate Image

• Audience– Senior managers– Outside consultants

– Expect a presentation that clearly provides an agenda for a following discussion

• Presentation Purpose– Joanna should summarize the issues & – Propose a clear agenda to discuss the topics

Different Endings…

A. The Sales Presentation

B. The Welcome Presentation

C. The New Idea Presentation

D. The Motivation Presentation

1. So, I’d be glad to answer any questions..

2. I sincerely hope you’ll all go away with a more complete picture of the activities of UNEXCO.

3. Very briefly, there are three

4. So, that beings me to the end of this presentation..

5. Finally, I’d like to leave you all with something I heard recently…

Language Options

1. Signaling the End– That brings me to.– Before I finish, let me just

say…

2. Summarizing– I’ll briefly summarize the

main points for you– In Summary…

3. Concluding– As you can see…– In conclusion– I’d like to leave you with the

following

4. Recommending– So, I would suggest that we..– In my opinion…– I’d like to propose

5. Closing– Thank you for your

time/attention– Thank you for coming

6. Inviting questions– I’d be glad to try to answer

any questions…– So, lets throw it open to

questions– Are there any questions?

Ending Sequence…

1. So that beings me to the end of this presentation

2. I sincerely hope that you’ll all go away with a more complete picture of xxx.

3. Very briefly, there are three , First…, second, and last…..

4. Finally, I’d like to leave you all with something I heard recently….

5. So, now I’d be glad to answer any questions you may have…

• Closing

• Summarizing

• Inviting Questions

• Signaling

• Concluding

Show Time!

• Use the outline to give your own 1 minute ending to your home town presentation…

• Group N ->1!

• Signaling,

• Summarizing,

• Concluding,

• Closing,

• Inviting Questions!

Individual Presentations….

Advertising Project (Reminder)

• Working In Groups• Class Competition Session week of 6/2• We evaluate collectively

– Instructor– Class

• Best group represents

class at university level

Advertising Project Visual

Product

Description

Features

Benefits

Why You?

Why this Product?

Segment(Demographics)

Male/Female

College/No

Age

Income

Profession

Media(Method)

TV/Radio

Magazine

Brochure/Poster

Event/Concert

Why This Media?

AD

60 Seconds

Presentation (15Mins.) Ad

Next Session: Individual Presentations• Three minute

presentation

• What is your home town known for?

• Follow the Classic Presentation Structure

• Persuasive (mildly)

• Focus on your ending/conclusion.

Effective Presentations – BEII Presentation Worksheet

Options:

Human Touch

Body Language?

Check audience interest

Signal to change

Don’t forget transitions (first, next, finally)

Visuals (white space)?

Charts?

Signal to change

Personal opinion, and/or call for audience action

Invite questions

Pauses?

I Introduction (Roles, titles, purpose, timing, logistics, Q&A)

II Agenda/Overview (Strategy: Tell them three times. This is the first time)

Topic 1 Topic 2 Topic 3 III Main Points/Topics (details here) Topic 1 Topic 2 Topic 3 IV Summary (review briefly the three topics with a very short comment)) V Conclusion/Recommendation (Provide your opinion, call for action or a inspirational message And thank the audience, invite questions)

V Conclusion

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Finishing Off (B)

Individual Presentations

• Three minute presentation

• What is your home town known for?

• Follow the Classic Presentation Structure

• Persuasive (mildly)

• Focus on your ending/conclusion.

• Classic Structure1. Introduction

2. Overview

3. Main Parts

4. Summary/Recommendation

5. Conclusion

• Transitions, Signals• Eye Contact--Body

Language--Visuals• Human Touch, News

Video:

• ..\Media\Really Funny Bad Presentation[UTube].flv

Next Session: Putting it all together!

• Read: 50, 54, 56• Do: p. 50: #1, 2

– Work on Final Project– Finish Outline – Be prepared to turn in

written assignment next week.

• Have a good week ;)

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Putting it All Together (A)

Home Stretch

Home Stretch

– What goes wrong with presentations that• Are poorly organized?• Poorly prepared?• Do not consider Audience or Purpose?

– What are the building blocks of a good presentation?

– We learned how all elements make a clear, well organized talk that the audience will easily follow, understand and remember

Looking Back…

• What were the problems with Joanna’s Presentation from Chapter 1?

• What do we look at when evaluating a presentation?

• Remember the Classic Presentation Structure?

Presentation Assessment

• System

• Manner/Style

• Body Language

• Visual Aids

• Overall Impression

System

Manner

Body Language

Visual Aids

Overall Impression

You will now begin to evaluate your classmates presentations…use the form on page 56.

Organization Notes

• Introduction

• Outline/Agenda

• Main Parts

• Summary orRecommendation

• Conclusion

Business English

Detailed Presentation Evaluation

Presenters/Group Names: ____________,______________,______________,____________,_______ Topic: __________________________________________________Date:_________________ System The presenter gave a clear, interesting

introduction. The presenter gave an obvious, clear

conclusion and/or transition to next speaker.

The presenter used detail and examples to add concreteness to the topic.

The presenter used smooth connections between slides and topics.

The presenter was obviously well-prepared.

The presenter stayed within the time-limit.

Yes

Yes

Yes

Yes

Yes

Yes

Somewhat

Somewhat

Somewhat

Somewhat

Somewhat

Somewhat

No

No

No

No

No

No

Non-verbal Skills The presenter used eye contact to

engage the audience. The presenter’s body language and

gestures demonstrated enthusiasm.

Yes

Yes

Somewhat

Somewhat

No

No

Voice and Syntax The presenter spoke loudly enough

and at a comfortable rate. The presenter’s voice demonstrated

enthusiasm and interest. The presenter’s was easy to

understand. The presenter’s word’s were natural

not read.

Yes

Yes

Yes

Yes

Somewhat

Somewhat

Somewhat

Somewhat

No

No

No

No

Visual Aids The slides were easy to read. The slides’ text was correct. The presenter used relevant slides.

Yes Yes Yes

Somewhat Somewhat Somewhat

No No No

I especially liked: Areas for improvement are: Overall, I rate this presentation as: (circle one number) Excellent: The presentation

style reinforced the core message and added to its effectiveness.

10 9

Good: The presentation style neither added nor subtracted from the accomplishment of the presenter’s goals.

8 7 6

Needs Improvement: The presentation style subtracted from the goals of the presentation.

5 4 3

www.slideshare.net search: BEII

Westwood Brewery: London, UK

• Joanna– New PR manager– Organized a meeting to

discuss the Corporate Image

• Audience– Senior managers– Outside consultants

– Expect a presentation that clearly introduces the main topics.

• Presentation Purpose: Joanna should 1. Introduce the issue

2. Propose a clear agenda to discuss the topics

3. Present confidently, organized and efficiently.

Group Up: Favorite Business Subject

1. Define the audience

2. Clarify the objectives/ purpose

3. Prepare your content

4. Design suitable visual aids

5. Control the length

2-3 minute presentation

6. Follow a clear structure

• Keep eye contact• Don’t rush (fast)• Speak clearly,

pause• Project your voice• Body language, Q’s

During the presentation

10 minute prep/break

Next Week:

• Video Analysis

• Use the form on page 56.

• Marketing Project Planning and Practice

• Bring your detailed outlines.

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Putting it All Together (B)

Reflection & Planning

Looking Back

• Video Analysis of our initial & individual presentations

• Discussion of learning's• Constructive peer - critique

• Preparation for final advertising project

Next Session: In-Class Competition

• 7/8 Groups:–Group 8–Group 7–Group 6…–*****Break*****–…Group 3–Group 2, 1

• Bring your own Laptop/Computer/Equipment

• Bring Calculator (need score taker )

Advertising Project Reminder Visual

Product

Description

Features

Benefits

Why You?

Why this Product?

Segment(Demographics)

Male/Female

College/No

Age

Income

Profession

Media(Method)

TV/Radio

Magazine

Brochure/Poster

Event/Concert

Why This Media?

AD

60 Seconds

Presentation (15Mins.) Ad

Helpful Hints:

• Use this time to collaborate• Practice your presentations during the

week:– With Others– Use Video/Audio– In the Mirror

• See you next week;)

For our final class….

• Take Home “Exam”…– Reflect on your work in this class….– Compare your first day and today…– Write a short paper on your reflection.

• Next Session:– We will look at our videos & compare– We will talk about our accomplishments ;)

BE II Effective Presentations 2009

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung

Business English& Effective Presentation’s

Final Comments for End of Course…

Blue Day Book English 820[BT Grieve].flv

Encore Presentations!!!

1. Pair Up!

2. Interview your Neighbor about their– Successes and Disasters in this

class.

3. Make some notes for 5 minutes….then, – Congratulate your partner on their

accomplishments in this class! and– Tell the class!

Video Clips

Good, Bad• Life after death by Power

Point 2010[Tr Chinese subtitles].flv

• ..\Media\Very Bad Presentation Humorous[Lion].flv.flv

Funny, Serious• ..\Media\Really Funny Ba

d Presentation[UTube].flv

• ..\Media\Powerpoint Boring 6 mins.flv

Final Thoughts

Presentation

• Purpose:–inspire–motivate–persuade–entertain–educate

• Audience:–size–composition–expert/non-

expert–venue

Features

• Topic–appropriate to level–degree of technical expertise–humorous–anecdotal

Visual

• Appearance• Expression• Body language

– gestures– facial expressions

Five P’s

• Prior• Preparation• Prevents• Poor• Performance

Conclusions

• Make posture and gestures natural• Tell a story to illustrate a point• Match language to audience• Focus on your purpose• Practice your performance

Conclusions

• You’re already a public speaker• Be prepared• Dress appropriately• Use eye contact to build rapport

Concluding Remark

‘Good judgment comes from experience,

and a lot of that comes from bad judgment.’

source: Bender, Texas Bix. 1992, Don’t Squat with Yer Spurs on! A Cowboy’s Guide to Life. Layton, Utah: Gibbs Smith Publisher.

;)

• Really Funny Bad Presentation[UTube].flv

That’s All Folks!

ORAL PRESENTATIONSAppendix A

Presentation Essentials

Recall…– Audience, Topic, Purpose– Add, Situation– (location, relationship, timing)– Follow a process– (see handout)– Use an Outline– Make Corrections and Revise

Planning/Organizing Your Presentation

1. Analyze the situation– Purpose

• Persuasive, informative?

– Basic audience profile• Young, old, conservative, why present? How

many, any commonalities? Socio-economic status, occupation, geography/politics?

– Language/Culture/Environment

Planning/Organizing (continued)

2. Consider / Anticipate the initial reaction and be prepared to respond to objections– general attitude towards topic– mood at the time of presentation– helpful background information to connect with

them(historical, financial, demonstrations, etc)

– secondary influences (i.e. boss, spouse, etc.)

Presentation Steps

3. Completing your Presentation

– Finalizing your slides– Choosing your speaking style– Practice, Practice, Practice– A word about Anxiety..

• Were all in the same boat• Were all friends• We all want to improve our English and

Speaking ability!

Define the Main Idea / Limit Scope

• One sentence test

• Idea should be crystal clear

• Focus on a specific area

• Don’t try to cover too much

Approach

• Direct approach works best– Facts, informative, appear unbiased– TV reporter– Structure

• Overview & agenda (each item preview)• Specific details (each item)• Conclusion

– General review– Most important item to take away

• Thanks, feedback, contact information.

Presentation Outline

1. Stated Main Purpose and Idea2. Major Points and then Sub-points

– Logical order (time, importance, other)– Complete sentences

3. Form overview and conclusion afterwards4. Identify transitions

“Next we focus our attention to…”“after, the following occurred”

5. Prepare bibliography, source notes, add them to presentation.

Be Creative!

• Use Slides• Use Video• Use Music• Use Humor• Use Guest Speakers (not this time)• Use Handouts• Use Activities (for participant centered learning)

INTERNATIONAL MARKETING ADVERTISING PROJECT

Appendix B

Advertising Project

• Advertising Strategy Presentation and Advertisement– Group project w/ in-class competition– Winning group advances to THU competition

• You choose your product (Should be recognized; i.e. Nokia Cellular, City Coffee, Baby Wipes)

• You create 15 minute Presentation• You create Final Advertisement:

– 60 second advertising spot

Advertising Project

• What to Include in Strategy Presentation:– Features and Benefits (of your product)

– Target Customers (who they are)

• Specific: it is key for your advertising Strategy

– Expected Competition• Strengths/Weaknesses of Competitor• Why your product is better• Why should consumers buy from you and not the

competition

– Advertising alternatives (media)• Why you chose your specific method

Advertising Project

• In the end, your Presentation should explain:– Why they should buy this product,– Why they should buy it from you,– Who the target customer is,– What are the advertising options, and– Why you chose this specific advertising method–

• What to Include in TV Advertisement:– PowerPoint or Video (you provide PC)

– 60 Seconds in Length

Project Overview

Product

Description

Features

Benefits

Why You?

Why this Product?

Segment(Demographics)

Male/Female

Age

Income

Profession

Media(Method)

TV

Radio

Magazine

Brochure

Poster

Event

AD

60 Seconds

Presentation (15Mins.) Ad

Evaluation Score Sheet

• Average the sections scores– Excellent – Good – Poor

• Add your comments for – Best Area– Area for Improvement

• Place a final grade on the bottom

• Professor = 50%• Class = 50%

Presentation Evaluation Presenter/Group Name: _____________________________________________________________ Topic: _______________________________________________________________________ Content The presenter gave a clear, interesting

introduction. The presenter gave an obvious, clear

conclusion and/or transition to next speaker.

The presenter used detail and examples to add concreteness to the topic.

The presenter used smooth transitions between slides and topics.

The presenter was obviously well-prepared.

The presenter stayed within the time-limit.

Yes

Yes

Yes

Yes

Yes

Yes

Somewhat

Somewhat

Somewhat

Somewhat

Somewhat

No

No

No

No

No

No

Non-verbal Skills The presenter used eye contact to

engage the audience. The presenter’s body language and

gestures demonstrated enthusiasm.

Yes

Yes

Somewhat

Somewhat

No

No

Voice and Syntax The presenter spoke loudly enough

and at a comfortable rate. The presenter’s voice demonstrated

enthusiasm and interest. The presenter’s pronunciation/

enunciation was easy to understand. The presenter’s word choice and

syntax were appropriate and professional.

Yes

Yes

Yes

Yes

Somewhat

Somewhat

Somewhat

Somewhat

No

No

No

No

Visual Aids The slides were easy to read. The slides’ text was correct. The presenter used PowerPoint or

slides skillfully.

Yes Yes Yes

Somewhat Somewhat Somewhat

No No No

I especially liked: Two areas for improvement are: Overall, I rate this presentation as: (check one) Excellent: The presentation

style reinforced the core message and added to its effectiveness.

Good: The presentation style neither added nor subtracted from the accomplishment of the presenter’s goals.

Needs Improvement: The presentation style subtracted from the goals of the presentation.

Presentation Evaluations

• Everybody Make comments for each group and turn in your evaluations after our discussion of each group’s presentation.

• Break of 10 minutes between Groups for set-up and preparation

• Rest of class can take a break

T H U N D E R B I R DTUNGHAI UNIVERSITYDepartment of International Business - Taichung