Effective Presentations

Jessica Hiner

Vice President Key Accounts

The Magnet Group

630-803-2894 | jhiner@themagnetgroup.com

Positions We Hold…

• Distributor

• Supplier

• Sales

• Management

• Customer Service

• HR

• Other

1. Know Your Audience

• WHO• Sales Team

• Executive Team

• Employees/Staff

• Board Members

• Spouse/Family Members

• Etc…

2. Be Prepared to Deliver Appropriately…

• What is important to your audience?

• How do they respond best?• You may not know this answer yet, and

that is OK!

• What are the focus points to your agenda?• What will make your message stand out-

relating to the WHO

3. S-L-O-W D-O-W-N

4. Audience Connection…

• EMOTIONAL CONNECTION• How You Say The Words

• Trust and Likeability

• Level of Engagement and Reaction

• CONTENT• Self-Centered Content

• Informing or educating the listener

• Audience Centered Content

• Focused on needs and wants of the listener

• Distributing Information or Driving Action

4. Audience Connection Continued…

• INFORM• College Professor

• ENTERTAIN• Hanna Storm-ESPN• Kelly Ripa-LIVE! With Kelly

• DIRECT• Anna Wintour-EIC American Vogue

• INSPIRE• Robin Roberts-ABC• Ellen DeGeneres

INFORMCollege Professor

5. Trust Your Gut

6. Be Memorable!

• The AHA Moment with the Audience• Showcase YOUR Personality• Be YOU

• Learn when you CAN, to know when you CAN’T…

7. Keep It Simple Sweetheart

• Don’t sacrifice connection for content• Too many details

• Sensory or data overload

• Bore snore and seven years ago

• Did someone hear Charlie brown’s teacher talking?

8. Change It Up and Repeat

• Repeat Success Stories• What worked for one, can work for

another

• What is on the floor?• What didn’t “stick”, change your

approach the next time• New examples

• different explanation to relate better

• Practice Makes Perfect• CAUTION – AVOID the script that isn’t

how YOU talk

9. Mentor, Oh Mentor

• Ask for advice!“Great Leadership is based on getting in the trenches to know the why.”

–John O’Leary

• Life is not lived alone• Use your resources around you for help

• Ask questions of others

10. And, Last But Not Least…

Questions?

Some of my favorite resources…

• www.leadersinheels.com

• ON FIRE

John O’Leary

• Communicate to Influence

Ben Decker and Kelly Decker

A quote I leave you with…

One morning she woke up different. Done with trying to figure out who was with her, against her, or walking down the middle because they didn’t have the guts to pick a side. She was done with anything

that didn’t bring her peace. She realized the opinions were a dime a dozen, validation was for

parking, and loyalty wasn’t a word but a lifestyle. It was this day that her life changed. And not because

of a man or woman, or a job, but because she realized that life is way too short to leave the key to

your happiness in someone else’s pocket.

~ Unknown