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NeDI

HOW ABOUT SOME QUESTIONS FOR BRANDON?

NOW THAT YOU HAVE YOUR BRANDS, LET’S BE SOCIAL.

NOW IT’S NICK’S TURN. SO LET’S TAKE A BRAND & CREATE SOME MOMENTUM

SOCIAL MEDIA: AN UMBRELLA TERM THAT DEFINES INTEGRATION

IT’S ALSO A FANCY TERM TO DESCRIBE CONVOS PEOPLE HAVE 24/7 ONLINE.

YOU KNOW THAT INTERN YOU HIRED? DO YOU REALLY WANT THEM CONTROLLING YOUR STORY?

IT’S TIME TO GET SERIOUS & PLAN & WIN & FIND ROI & FIGURE THIS DAMN THING OUT.

MOST BRANDS TREAT SOCIAL AS A FORM OF MARKETING WHEN IT’S SO MUCH MORE

PUBLIC RELATIONS: WE CAN NOW ADD PURPOSE.

CUSTOMER SERVICE: WE CAN NOW REPLY.

LOYALTY BUILDING: WE CAN NOW SAY THANK YOU.

COLLABORATION: WE CAN NOW SHOW OUR ZEES HOW DIGITAL WORKS.

NETWORKING: WE CAN NOW CONNECT WITH FUTURE ZEES.

THOUGHT LEADERSHIP: WE CAN NOW SHARE OUR OPINIONS.

ACQUISITION: WE CAN NOW GET NEW CUSTOMERS.

COOL. THANKS FOR THE BUZZ WORDS. NOW TELL ME HOW!

MAJORS + MINIS: CREATE A PLAN YOU CAN MARKET.

STOP THINKING CAMPAIGNS. START THINKING CONVOS.

SOCIAL IS JUST THE START. IT MUST CONNECT OTHER SILOS.

MARKETING. PR.

FRANCHISE DEVELOPMENT.

SOCIAL MEDIA.

DIGITAL.

ADVERTISING.

ALL MESSAGES SHOULD POINT BACK TO ONE PLACE.

Website, Blog Posts,

Infographics, Video

Events

Franchisee Marketing

Digital PR

Media Relations

Email

YOUR WAY IS NOT ALWAYS THE RIGHT WAY.

YOU CAN’T FIX A LEAKY BUCKET WITH JUST SOCIAL. MUST LISTEN.

IN OTHER WORDS, IF YOUR PRODUCT SUCKS, SOCIAL MEDIA WON’T FIX IT

THINK ABOUT THE WORD SOCIAL. IT’S REALLY ABOUT PEOPLE.

YOU MUST INTERCEPT. A TREE FALLS, NO ONE HEARS IT. BE LOUD.

HOW ABOUT SOME QUESTIONS FOR NICK?

RAPID FIRE MAJOR AND MINI IDEAS.

3 MINUTES OF PRESENTATIONS

Applaud.