Copyright © DataStreamX Pte Ltd

Data MonetizationOpportunity, Myths and Design

#DataMonetizationTwitter: @DataStreamX_PLC

“Data is the new oil? No: Data is the new soil.”

-David McCandless, author

Copyright © DataStreamX Pte Ltd

Companies Everywhere Generate Valuable Data

Social sentiment & conversationsMobile user

demographics

Real estate transactions

Shopping center footfall

eCommerce shopping baskets

Mobile web behaviors

Fleet asset locations

Data’s Potential Applications

Marketing & Sales

Monetization

$

Core Operations

A Missed Opportunity For Data Owners?

Source: IDC

2013: 1 ZB

Amount of “useful” data

2020: 16 ZB

Growing Demand For External Data Sources

Source: IDC

Today 2019

100%

70%

% of large organizations purchasing data

% of large organizations purchasing data

Case In Point…

Marketing & Sales

Monetization

£56mm

Core Operations

What’s holding back your organization?

Myth #1: Our Data Has Limited External Value

Use cases determine data’s value

MYTH

Standard protocols and channel partners simplify building, managing

and scaling

Myth #2: We Don’t Have Enough Resources

MYTH

Product structure and strict legal disclaimer minimize organizational

risk

Myth #3: Selling Our Data Is Too Risky

MYTH

Four Steps To Monetize Data Today

1 Assess the data

2Structure the product

3 Price the product

4Distribute the product

What’s next?

Contact us:Mike Davie - mike@datastreamx.com

Everett Leonidas - everett@datastreamx.comWhit Walker - whit@datastreamx.com

Register with us:www.datastreamx.com

Learn from us:community.datastreamx.com

Follow us:Twitter - @DataStreamX_PLC

For the world’s restless, bold and visionary leaders, DataStreamX is the global marketplace

to sell data, capture existing resource value, change organizational perceptions and drive social impact in a scalable and risk adverse

manner.

Twitter: @DataStreamX_PLC