Post on 06-Jul-2020
广州若羽臣科技股份有限公司GUANGZHOU RUOYUCHEN TECHNOLOGY CO.,LTD
NEEQ Stock Code: 834647
Company Information
Company Information
Founded in 2009, officially registered in 2011
Headquartered in Zhujiang New Town(CBD), Guangzhou, covering a total area of 3000㎡
With a branch office in Huanglong International Centre, Hangzhou, covering an area of 700㎡
An outstanding team of over 600+ staffs with the average age of 25
GMV Growth
Representative brands
Year of 2016,GMV 720 millionRepresentative brands:MeadJohnson, Johnson&Johnson,wyeth health, Combi, Mediheal
Year of 2017,GMV 2 billionRepresentative brands: Unilever,Planters,Swisse,Red seal,Kracie
Year of 2018Ecostore, Bayer, Unicharm
CapitalStatus
Registered Capital: RMB 83 million
In April , 2015RYC got A round financing of RMB 110 million from Lancy Co.,Ltd with a company valuation of RMB 550 millionIn December, 2015RYC has officially gone public at NEEQ(National Equities Exchange and Quatations)(Stock Code: 834647)
In December, 2016
RYC got B round financing of RMB 80 million
Company Vision
Help every brand to have better communication with consumers and realize the sales in the internet world.
Representative ClientsMakeup & personal products Health care products & food
Representative ClientsMother & baby products Others
Group Business
Range
An integrated service provider in
e-commerce for globally renowned brands
Gobal content marketing for brands
Marketing scheming and resources integration
Management and omnichannel service for
exclusive distribution Brands
RUOYUCHEN – offering integrated service in e-commerce for globally renowned brands
Business type
Flexible trade options of multiple modes, optional self-directed customs clearance, with B2B,B2C service capacity
Overseas transfer International transportation
Customs clearance at ports
Warehouse management
Logistics & distribution ConsumersParty of brand
Good cooperation with customs
Professional customs clearance team
Efficient joint action mechanism
Technical warehousing facilities
Extensive experience
Flexible options of sea, land & air transportation
High-density transportation network
Top partners
Professional e-commerceDistribution network
Diversified schemesCost optimization
EXW
FOB
CIF
GFC
Bonded warehouse for brands on platform
Bonded warehouse for proprietary trading
Front-end/great-trade warehouse for proprietary trading
Great-trade warehouse for brands on platform
IT solutions seamlessly connected to brands and platform
WMS+OM system: supply chain storage management realizes
OTB BI: commodity quantity management and replenishment analysis based on auto forecast of days sales in inventory
Project management system; online data acquisition, profit calculation and effect analysis
UED self-service optimization system: suggestion on promotion, generation and auto optimization of materials on webpage
IT architecture and database security system (OA), financial analysis system (Kingdee)
Price monitoring and management system: price monitoring throughout the network, automatic early warning
Customer Service Solution (AI+VIP service)
Pre-sale Guide回复询价/询单关联商品及智能推荐尺码商品优惠、活动内容…
In-sale Consulting回复发货时间、快递实现订单催付确认订单修改
After-sale Service回复退货流程/事项七天无理由处理退款状态回复
From Operation Side, We Own Omni-Channel Operation Capacity
阿里系
Ali Group综合类
Other Main Platform垂直类
Vertical EC社交电商
Social Network
Contributing to continuous explosive growth of mature brands
Australian natural health product brands ahead in sales volume
By continuing triumphant pursuit, TOP shops’ sales doubled again
Thanks to professional operation by RYC team, Australian brands firmly occupied the first position among international single brand flagship shops on Tmall; natural traffic and per customer transaction synchronously increased more than 40%
Ranking of health care products
NO.1Sales volumeAn year-on-year growth of 105%
A 50% increase of organic
search traffic
organic search traffic from 6,000 to 9,000
Per customer transaction
50.6%In big promotion month November, per customer transaction increased from 164 Yuan in 2016 to 247 Yuan in 17
Network-wide multi-channel marketing & momentum building up in turn from 3 dimensions
Swisse set a new high in single-day sales on Mar 31, Tmall Super Brand DayRanked first among health foods on that very day
KOREA Injection Mask for water supplement
Mask Category
NO.1Mask rewards in JDTOP1 Excellent brand 2018
On Double 11 of 2017The sales NMF mask reached 600,000 pieces
2018 April 19th Carnival in VIP.comThe sales exceed 12 million, which increased 230% compared to the last year
Leading brand of imported maskThrough brand marketing, explore product differentiation, integrated marketing and sales resources, rapid enhance brand exposure. Meadheal –stablely keep No.1 in JD mask category.
After entering the VIP4 months, sales exceed 1000W
美迪惠尔
Brand image remodeling, integration marketing JD: Keep the Top 1 Mask brand ranking for 2 consecutive years.
June 18th - monthly sales up to 18 millionVIP: Sales increased rapidly, t he first half of 18 year-on-year growth of 295%,
2018 April 19th monthly sales up to 1200W
Resource Integration in Channels:
Resource Integration out of Channels
Amazing sales
600,000 pieces
Increase230%
Omni-channel resource integration contributes to rapid growth of brand(s) (Mediheal on VIP)
红印澳大利亚销量领先自然健康品牌
Imported brown sugarNo. 1
A sales growth of 100% From zero growth to high growth
Imported teaNo. 1
A sales growth of 140% Main product: raspberry leaf tea with a function of fertility assistance
Ranking TOP5 among imported
toothpastes
A sales growth of 50% At high-growth stage
Red Seal leading the new tendency of health and quickly realizing increase in sales
Created a repeated doubling sales performance among TOP shops for Red Seal via aggressively taking over the management of Red Seal shop
In Oct, 2017, RYC aggressively took over the management of Red Seal shop; only over three months, Red Seal realized a year-on-year sales growth of 131%; among which, the raspberry leaf tea successfully ranked in the TOP list, and the team responsible for Red Seal was invited by Ali to share experience in creation of hot collections
Thanks to strong ability of communication with platform, obtaining a doubled resource from Juhuasuan
Campaign resource layering, single product/topic/brand-oriented group buying campaignsReasonable allocation for resources from various channels increasing brand exposure and sales
volume
Red Seal: Leading the Trend of Health and Rapid Sales Growth
Event Advertisement
Hit Topic Interation
Content Seeding Aticle
Interaction Marketing
Refined Operations Strengthen Fan StickinessThe exposure is as high as 159,832+ times. The
number of active fans is 16,276+.
Keep up with the platform step and gradually increase store output
Single-game growth rate of up to 250% in 3 months
Develop word-of-mouth communication channels to broaden user coverage.
Accumulated 100+ articles, cumulative exposure 1379W+
Wechat Public Account
Weibo KOL
In-site Content Area
Jan.30th Daily Event Output 200,000
Feb 26th Event Output 500,000
321 Event Output 350,000
Ehance Brand Tonality through Multi-dimensional , Increase Sales Ranking through Multi-resourceX
X
As the exclusive online distributor of Red Seal, RYC expanded the multi-
channel cooperation mode, carried out all-round events, rapidly increased
the brand's sound volume, and expanded the product coverage.
Flexible - Efficient – DiverseRapidly Enter Omni-channels
7 New
Channels
There are only 3 original cooperation
channels.
Added 7 channels to cooperate in
March
Single Orders are more than
2.5 Million
TDI doubles the order amount from
monthly average 5,000 shipments to
1,860,000 orders monthly
First order
70,000 Koala first order hero product black
suger 70,000 pic
Recommand by“Kaola CEO
Zhanglei”
Expose in several category banners
Category TOP Ranking
Contributing to continuous explosive growth of mature brands
Concentration throughout one hundred years for giving babies the best start
Sales of more than 10 million Yuan
only within an hour
Sales of Mead Johnson flagship shop on Tmall broke more than 10 million Yuan only in an hour on Nov 11
110,000 cans of the popular series were
snapped up
110,000 cans of the popular product imported from the Netherlands were snapped up, accounting for 58% of total sales volume
Sales of over 42.88 million Yuan on Nov
11Sales record in 2017 greatly higher than that in 2016 only within 12 hours
By virtue of alliance between giants, with invincibility, being a proud leader in health product industry
Thanks to professional operation by RYC team, by striving for valuable resource of category on Juhuasuan, precise CRM and precisely advertising, online & off line joint action, RUOYUCHEN broke a path of honor for Mead Johnson with a myth based on sales of 100 million Yuan
Being good at online & offline resource integration and deep cooperation with internet celebrities
The first voice experience space at a metro station in Hangzhou attracted 170 thousand citizensBy teaming up with the produce of Peppa Pig, the hot online IP in 2017 and offline pop-up shops, aggressively
occupying screen with customized gift boxes for Nov 11
Celebrity poker live
Audio works of babies
Singing contracts with
platform
Offline pop-up
shop
Japenese Pola group high end beauty brand
THREEJapenese Pola group high end beauty brandEntre the T-mall Global
in Aug.2018The outstanding sales volume
in the first month achieved
1million RMB. The cleansing
oil rank catogory No.3 within
2 weeks since the launching
day in 8.8(T-mall Member's
day)
T-mall global ATE
strategic cooperation
RYC team conjoint the
brand with T-mall global,Helps the brand set up
brand benchmarking on
the platform
Launch first month achieved 1 million sales
Through RYC professional operation,Tao
bao KOLs live broadcast,little red book
KOL and celebrity recommendation,gather
million fans。
Sales Volumn
1,000,000
Searching
Rate ↑
50%
Cleansing
Oil Rank
NO.3
First month enter T-mall
sales reach an outstanding
result
Content marketing result Category
Ranking
Acquire Resources from Platforms by Marketing Plan
(Including Content Marketing and Tmall Platform Internal Interaction )Find the best marketing solutions based on the demand of consumer, brands and products
Merge the marketing plan with platform and implement the activities both inner and outer of platform
Attract traffic into flagship store and spread the brand
DO AND KEEP CREATIVE CO., LTD
Found the Wholly-owned Subsidiaries--DO AND KEEP CREATIVE CO., LTD
EC Social
Store Image Upgrading
Creative Gift Development
TVC
Social
Offline PR
E-Commerce Creatives
Resource Acqusition
DesignProduction
Three Core Services for Brands
Flagship image upgradeIdeas/Shooting/Modeling/Refinement/Production
Development of creative giftsIdeas/Structure/Material
Selection/Valuation/Production/Transportation/Warehousing
Interaction of e-commerce platforms with consumers via social contacts
Creative Campaigns/Video Production/Public Campaigns/Social Communication
Creativity for pages
Pictures for Advertisement
Creativity for Pages
Freehand sketching & 3D modeling
Flagship image promotion
Ideas/Shooting/Modeling/Refinement/Production
Development of creative gifts
Ideas/Structure/Material Selection/Valuation/Production/Transportation/Warehousing
Interaction of e-commerce platforms with consumers via social contacts
Creative Campaigns/Video Production/Public Campaigns/Social Communication
Flagship image promotionIdeas/Shooting/Modeling/Refinement/Production
Development of creative giftsIdeas/Structure/Material
Selection/Valuation/Production/Transportation/Warehousing
Interaction of e-commerce platforms with consumers via social contacts
Creative Campaigns/Video Production/Public Campaigns/Social Communication
InsightEvery woman,Are eager to showThe glamour of their own in the end of one yearWhile Estee Lauder hopes to empower them with “Popular” Little Red Bottle and Christmas Collection, that they will be the best of all.
Estee Lauder’s Super Brand’s Day
of 2016
2016,
Be Popular
Selected to be the best Super Brand’s Day of 2016
Duration:August 2016-now
Project:2 Super Brand’s Day, 2 Celebration Day,3 New Arrival1 618 midyear promotion, 1 Double 11 and 5 routine store’s sales campaigns
Content:• Combine the characteristics with the
demand of the platform together and consumer insights, we form core creative ideas and specify them into detailed scheme.
• According to the scheme, we propose the selling-deck to the platform so as to gain the resources within the platform
• After the resource is gained, we frame out the detailed plan for carrying out the scheme.
• Responsible for the copywrite of core campaigns
Sales Promotion of “618”in 2017
Hello,My Wanted Present
for the Second Half Year
Insight
“618”is in the middle of the
year, the last half the of 2017
is filled with gain and loss.
Also, we expect to be better and
h a v e a n i d e a l l i f e b y
e n c o u r a g e m e n t o f m y w a n t e d
present.
Celebration Day in 2017
First Glance to
be in Love with Eyes
Insight
Eyes seem like our lover which
deserves better care and love.
ESTEE LAUDER amplifies every
consumer's beautiful experience
to relieve the overuse of eye by
new eye cream, which makes eye
glorious.
Super Brand Day in 2017
Dare to Love, Dare to Make up
with Exciting Color
Insight
To the Millennials girls,lipstick
is worn to show perosnality
instead of beauty. The“New Pure
Color Love”series of lipsticks
of ESTEE LAUDER has 29 colors,
express themselves and find more
possibilities of beauty.
Daily Campaign in 2017
One Day with a Miracle
InsightMuti-funcitons skin lotion of ESTEE
LAUDER helps women repair, tender,
compact, moisturize their skins. Skin
care is more like a ritual with
beautiful imaginations for women.
Every woman wants a little beautiful
change everyday, just like millions
of petite miracle, makes herself
better.
Hangzhou Zhuoyu – with concentration in Omni-channels
content marketing for brands
MCN (Multi-channel
Network)
Member of Youku
A-level agent
Tmall GlobalContent service
provider
Core Business Logic
CBBELoyaltyPurchaseAcknowledg
ement InterestTarget groups
Analysis on consuming groups
Groups
Tools
Operational scenarios
DAAT of Cloud Chart Databank Strategy center Data factory Client operation platform
To reach global consumers and realize global operation with the help of data intelligence
New media content production
- Market analysis - Analysis on groups using data bank - Investigation on users
- Short video shooting & production- Graphic content production - Wireless visual design
Global content marketing
- Content channel coverage & optimization
- Advertisement planning & execution of plan
- Cooperation with talents and effect appraisal
To maximum the effect of content distribution by means of matching with brand/product core strategy and in-depth cooperation with marketing platform on account of CBBE
• 600+ Choice experts,1000+ experts in resource pool
• Cover 8 channels in Taobao, cooperating with 20+ Brands
• Long term cooperation with domestic first-line internet
celebrity agency such as Ruhnn and Chenfan
• Own the Hot Media Account, Mars Mother for Parenting
• Good online operation capability and background, help to
improve the planning of consumer group through data
monitoring and performance analysis
Professional Advantage
PART 01 平台介绍
Douban
Taobao live
Portal
Miaopai
Media
Xiao Hong Shu
Bilibili
MP
Tik Tok
Zhongcao Community
Cover All the Online Content Marketing Channels