Post on 14-Jul-2015
DESCRIPTION
This is a plug that when we press itgoes back and we obtain a multi-plugwith five plugs for load the phones andothers utilities.
TARGET AUDIENCE
• This product is aimed at people who own their own houses and wouldn’t like to spend too much on or have too many multi plug adapters.
• They live in urban and metropolitan areas and they can’t go to the shops for shopping multi plug adapters
LOCATION AND SALES
This product could put to sell in amazon.com and them it could sell in some shops.
COST ANALYSIS
• Start up costs:
• New Moulding Machine €60,000
• Plastic Mould € 9,000
• Assembly Jig € 3,000
• Total € 72,000
• Fixed costs / month: Nil
• Variable costs:
• Plastic beads €0.50 per unit
• Electrical conductors €0.95 per unit
• Packaging €0.15 per unit
• Total €1.60 per unit
BREAK EVEN POINT
Fixed Cost 72.000,00€
Variable cost 1,60€
Selling Price 10,00€
Contribution per Unit 8,40€
Break Even Point 8571
SWOT ANALYSIS
Strengths
Convenient
Less Space
Functional
Weaknesses
Pain of Change
Installation
Opportunities
Organized Wires
Aesthetically pleasing
Threats
Cost of alternatives