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Switch OffYourzine specialized in e-mail marketing and client contact strategy

Tripolis specialized in e-mail, mobile en social marketing software

Michiel van Riemsdijk - directeur Yourzine

Albert Hartwig - creative director Yourzine

the online marketing company

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Switch Off

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Imagine all poweris switched off

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& there is only one online channel left

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Penetration smartphones by age

Penetration Mobile Internet Connections

age 20-29

Some statistics, you propably know

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Penetration smartphones by age

Penetration Mobile Internet Connections

age 20-29

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Penetration smartphones by age

Penetration Mobile Internet Connections

age 20-29

But we only have 30 minutes

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the online marketing company

0

25

50

75

100

TNTWOM

Mobile

Social Media

The mailman is still

delivering

handwritten letters

More than ever

friends and family

communicate face

to face again

And then there are

solar powered

smartphones

Social Media is not

a channel anymore,

but a way of

communicating

A mobile experience

Changed statistics

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Before the Power Meltdown - all these convenient channels

Orientation Buy Service

Print

Radio/TV

Intermediairy

Snail-Mail

E-mail

Web sites

Social Media

Telephone

Texting

Mobile App's

Fax

IRL (Real Life)

ShareActivation

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So who can we still reach?

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Post Apocalyps

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Post Apocalyps - the year 2015

Orientation Buy Service ShareActivation

E-mail

Mobile Websites

Social Media

Telephone

Texting

Mobile App's

Store

WOM

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Omnichannel 2015

Oriëntatie Aankoop Service DelenActivatie

E-mail

Mobile Websites

Social Media

Telephone

Texting

Mobile App's

Store

WOM

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But...

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The future is here!

And it’s already happening

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leveraging visual social media to drive traffic using smartphones

256k followers 846k followers

Let the store come to the people Near Field Communication

Instagram

Digital WalletGamification using creative apps

Mobile Integration

Geo Locating

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So, why don’t we all practice what we

preach?

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the online marketing company

What do you think?

Help us out!

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the online marketing company

Think starters/statements:• Mobile Devices are omni channel devices

• We don’t need web-commerce, m-commerce will do

• Cashless it is! We’ll only need our mobile wallet

• All touchpoints should be mobile touchpoints

• The smartphone is an extra sence (data input - inbound)

• The smartphone is an extra limb (online output - outbound)

• Our clients best friend is the smartphone (not you ;-))

• QR, RFID, NFC are transitory

• Mobile is the online and offline link and connector

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the online marketing company

Thnks for listening!!

Please contact us for our freemonthly inspiration workshops on

Customer Contact Strategy

inspiration@yourzine.nl