Duty of care – using video to inspire action. Engagement conference, 22 October 2015

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Transcript of Duty of care – using video to inspire action. Engagement conference, 22 October 2015

War Child UK

Duty of careUsing video to inspire action

Our challenges

Project team

•••

Creative brief

Kave

At this stage…

Duty of care

The creative team

• Heydon Prowse from The Revolution Will Be Televised

• Creative Directors Guy Davidson and Daniel Clarke from London agency TOAD

• Director Daniel Luchessi

• Post production team at H&O and OgilvyOne.

• Seeding campaign by Don’t Panic

Duty of care

Duty of care

Measurement

Measurement

Measurement

“Creates enough attention that people with influence would be forced to pay attention.”

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Engagement

conference

Conference

22 October 2015

London

#CCengagement

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