Post on 08-Sep-2014
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Drupal in the Enterprise: A Systems Integrator’s Perspective
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Web Content Management – Old School
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Started building from scratch Platform selection was focused on big, expensive commercial packages Cost and complexity were extremely high Large enterprises believed these businesses would grow with them Support was a critical consideration
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Landscape Changed Rapidly
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Source: Gartner (October 2004) Source: Gartner (August 2010)
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Clients Begin Adopting Open Source Content Management
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Why the Shift?
Key drivers in the enterprise: Cost Maturation of feature sets Web 2.0 and social media capabilities Availability of resources Ease of maintenance Frustration with complexity vs. value Time to market
Often times driven from the bottom up
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Drupal and the Travel Industry
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Classic Vacations (Expedia) Case Study
Classic Vacations is Expedia’s luxury travel agent-oriented brand. The site was struggling to keep up with the competition
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Classic Vacations (Expedia) Case Study – Opportunity
No online booking engine Old proprietary CMS with no source code available Traffic was dropping precipitously Significant drop-out rate when users were required to pick up the phone Traditionally a Microsoft shop Expedia had a difficult time implementing a commercial CMS Time-to-market was critical Team consisted of non-technical content contributors with limited budget
Based on all the issues and their criteria, Drupal was recommended
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Classic Vacations (Expedia) Case Study – Solution Overview
Design Overview Consisted of 80+ PSD comps, 150+ context-specific page interactions,
30 content types, 20K tagged images, 750+ hotels, 4K+ tours, 10K+ hotel rooms, 500+ special offers, 400+ regions, 3K+ travel agencies, 500+ vendors
Technology Overview Built on a WAMP platform (Windows, MySQL DB, PHP) Drupal served as underlying CMS and web application Integrated and customized key web technologies:
Omniture/Site Catalyst for analytics Memcache and XCache Google Maps API ImageMagick & Digital Asset Management SEO support tools OpenX ad server Custom third-party reservations system from HyperTech Solutions PressFlow (recent upgrade)
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Classic Vacations (Expedia) Case Study – Results
Defining Luxury Travel New Drupal CMS and web
application simplified architecture and controlled costs
Integrated support for both manual content entry and data loads from external systems
Data was structured for maximum re-use
Simplified data entry and management for marketing team members
Significantly reduced data duplication and potential for errors
System currently being extended to enable white-label capabilities and custom brochures for travel agents
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San Jose Convention and Visitor’s Bureau
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Team San Jose Case Study
Team San Jose is a non-profit management corporation that operates the San Jose Convention Center and cultural venues, such as South Hall, Parkside Hall, San Jose Civic and California Theatre
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Team San Jose Case Study – Opportunity
Outdated site with no CMS Used several custom tools for different areas instead Difficult and expensive to maintain Developers required for all site updates
Wanted to increase user engagement and participation by incorporating community and social media components
Needed an outlet for local businesses to provide content and help visitors and locals discover new opportunities to work, play and entertain
Small staff needed an easy-to-update site to ensure fresh content Budgets would not support commercial solution Wanted a cutting-edge site reflective of a Silicon Valley-based organization
Based on all the issues and their criteria, ThoughtMatrix recommended Drupal
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Team San Jose Case Study – Solution Overview
Integrated Travelocity’s hotel booking engine
Provided tools for users to upload photos and video of their visits to San Jose
Integrated feeds from San Jose-related blogs and Twitter posts
Integrated Yelp reviews of various dining destinations – module to be contributed back to community
Incorporated additional Web 2.0 features including OpenTable and Google Maps
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Team San Jose Case Study – Results
Persistent sidebar widget leads to a co-branded Travelocity-hosted site
Live calendar of events, constantly updated with the latest and greatest activities and performances
Event planners can now connect live with Team San Jose sales reps representing their region
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The Future of Drupal in the Enterprise
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Focus on the Needs of Business
Advantages Strength of Drupal community Rapidly growing number
of modules Resource pool Enterprise support High-volume hosting solutions Strong focus on clean Drupal core
Desires from Enterprises Continued growth of enterprise
support and cloud computing Focus on usability for non-
technical users Improved deployment capabilities Standardization of
caching mechanisms across platforms
Vetting process or bodyfor modules
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Thank You!
Tony RemsThoughtMatrixtrems@thought-matrix.com415-217-0009