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Marketing Solutions

Driving Revenue w/ Social, Content, Marketing AutomationJason Miller, Sr. Content Marketing Manager

@JasonMillerCA

@LinkedInMktg

@LinkedIn

@SlideShare

The world’s largest professional network

1 As of Aug 1, 2013

2 As of June 27, 2013

238M+Members Worldwide

Growing at more than two members per second >3M

90%1

2

Company Pages

Fortune 100 companies use LinkedIn Talent Solutions to hire

1

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Your Philosophical Approach to Social is Killing Me

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70% of the Buying Cycle is Already Complete Before a Prospect is Ready to Talk to Sales.

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You Better Have Content that Answers Their Questions.

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ROI of Social is No Longer a Mystery

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Social Media Leads Do Not Come in a Box

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All Leads are NOT Created Equal

9

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But, Social Leads are NOT Ready to Buy

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You Would Have Better Luck Finding…..

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Re

ach

& E

ng

age

me

nt

Soc

ial L

ift

Soc

ial L

ift

Soc

ial L

ift

Soc

ial L

ift

Soc

ial L

ift

Landing Pages

Website Social Profiles

Online Ads Email

Soc

ial L

ift

Events

Making Every Campaign Social

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Essentials for Success

Inbound is not Enough

4-1-1 Rule

Content is still king

Social Signals

Advocates

Go Visual

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Inbound + Outbound = Awesomeness

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Wait for it……

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Ready, Aim, Target - A Frictionless Content Experience

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The 4-1-1 Rule“For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.”

Do This Not This

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Content Fuels Social….So ……….Repurpose, Repurpose, then Repurpose Some More

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Washed Up? Who Says So? There’s Always Room for a New Audience.

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Social Signals Influence Google

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Claim Your Content with Google Authorship:

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Kick-start My Content…..

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Leverage Your Employees & Advocates

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How About Some Free Links? Yes Please.

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How About Some Free Links? Yes Please.

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Social for Lead Generation

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Which Social Channel Provides the Highest ROI? (Goes to Eleven)

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From Social Direct to Your Pipeline

• $4620• 7440 Successes• $ per Success < $1.00• 4482 New Names• $ per New Name $1.00

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Prepare to Have Your Mind Blown

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The Seventeen Thousand Dollar Tweet

First Touch Tweet!

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Research data, funny videos, curated lists, infographics, thought leadership

NO

YES

MOSTLYNO

Thought leadership and entertainment to build brand and awareness

Tools that help buyers find you when they are looking for solutions

Company-specific information to help evaluate and reaffirm selection

Buying guides, RFP templates, ROI calculators, whitepapers, analyst reports, webinars

Pricing, demos, services information, 3rd party reviews, customer case studies

Gated?Early Stage

Middle Stage

Late Stage

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Short Forms Outperform Long Forms

Short (5)Conversion: 13.4%Cost per: $31.24

Medium (7)Conversion: 12.0%Cost per: $34.94

Long (9)Conversion: 10.0%Cost per: $41.90

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The Perfect Social Landing Page

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The Visual is the New Headline

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We are all Visual Thinkers…..

75% of the Sensory Neurons in our Brains Process Visual Information

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Meet the Experts

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Desk.com Gets it

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The Infographic is not Dead. Claiming that Something is Dead, is.

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Hell Yes! - First Page Results

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SlideShare is also a Search Engine

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Integrate Your Presentations Across Multiple Channels

SlideShare Easily Embeds into Landing Pages, Blogs, and Renders Beautifully in Twitter.

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Bonus Lightning Round

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You May Ask Yourself, Why Didn’t I Think of That?

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Promoting Your Event? Check…..

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A Coupon Code Inside Your Slidedeck? I’ll Take It!

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A Visual Journey of FAQs? Genius.

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Clickable Links Inside your SlideShare Deck, Boom!

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Badass:A person who has done awesome

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I Love You All. Goodnight!