www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Be Competitively Unpredictable!

Hey! Free books on 15inno.com!

Faster pace, shrinking window of opportunity, less time for cash cows

Open innovation and biz model innovation is key for becoming competitively unpredictable!

We need a more holistic approach to innovation!

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation

process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

Employees SuppliersManagers Academics / institutions

Executives VCsAlumni Startups

Business unit / function

Users / consumers

Government

Competitors Inventors

NineSigma Alliances /joint ventures

Campaigns(Comm / Public)

EntrepreneurDay

Consortia

MyStarbucksIdea.com

Campaigns(Comm / Public)

SupplierSummit

Social media, communities and mobility will drive the next wave of open innovation!

Most corporate innovation teams play catch-up!

Where is the vision and drive?

They lack communication skills and efforts!

They do not innovate on the innovation process!

They do not develop their mindset and toolbox!

Crowdsourcing, communities, Twitter and LinkedIn

Social media also works for BtB functions!

…tools, services and platforms that drive virtual interaction and involvement for innovation efforts

Clorox

Premium IngredientsIBM

SAP

NineSigma

Nokia

Generate more ideas, faster

Generate more ideas, faster

Identify and interact with innovation partners

Get market and competitor insights

Generate more ideas, faster

Identify and interact with innovation partners

www.hootsuite.com

Promote corporate innovation capabilities

Get market and competitor insights

Generate more ideas, faster

Identify and interact with innovation partners

What’s in it for me? (purpose not defined)

Lack of time leads to Catch 22

Too many digital visitors; education is needed

No proven first-mover effect, more Qs than As

Identify your focus area, develop content strategy

Set up your platform and channels

Become a curator, start sharing

Track, improve, expand, experiment - iterate

Too much focus on products, technology

Silo rather than collaborative approaches

Poorly defined innovation strategy (if any)

Lack of resources in budget, people, infrastrucure

Unrealistic expectations on time, resources

There are no quick fixes because the top executives that got us into this mess are not

ready to lead us out of it!

Inditex / H&M: Value chain innovation on steroids

Microsoft Kinect: New technology, new markets

Better Place: Establishing new ecosystem

Premium Ingredients: Mini-factories and communities

AppleP&GGE

NaturaGrundfos

Rolls-Royce

Get in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Hey! Free books on 15inno.com!