Post on 13-Jan-2016
““Drive Me WildDrive Me Wild””““Drive Me WildDrive Me Wild””
RedsReds
YellowsYellows
OrangesOrangesRedsReds
YellowsYellows
OrangesOranges
WARM CCOOLLOORRSSWARM CCOOLLOORRSS
NASCAR NASCAR doesndoesn’’t do t do green. green.
Or blue. Or blue.
The same ad -The same ad -
Two different Two different colors.colors.
Different Different effects.effects.
WARM CCOOLLOORRSSWARM CCOOLLOORRSS Appear hot like the sun or fire.
Give feelings of happiness, activity & cheerfulness.
Appear hot like the sun or fire.
Give feelings of happiness, activity & cheerfulness.
Remind us of water or sky
Give feelings of quietness or restfulness
Remind us of water or sky
Give feelings of quietness or restfulness
Cool CCOOLLOORRSSCool CCOOLLOORRSS
•Is this a good
ad?
•Why or why
not?
Notice the “Z” Shape.
• English speakers
read left to right.
Advertisers know this…
DirectionDirection
•Is this a good ad?
•Why or why not?
• Is this a good ad?
• Why or why not?
•Is this a good ad?
•Why or why not?
• Is this a good ad?
• Why or why not?
•Is this a good ad?
•Why or why not?
•It this a good ad?
Why or why not?
•Other Shapes Too...
•It this a good ad?
Why or why not?
•It this a good ad?
Why or why not?
•Is this a good ad?
•Why or why not?
•It this a good ad?
Why or why not?
•You’ve been looking at shapes since you
were a kid.
StopStop• Name at least 3 things you need in a good car ad:
• Slogan or Catch Phrase
• For instance, the car design itself.
• Logo
Arrange your
layout on a blank piece of paper.
SloganSlogan
Car Design
Car Design