Post on 21-Jan-2018
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Moderator Let it Flow breakout session
INGEBORG GORT-DUURKOOPworks at Partners for Innovation since 2011. Her
personal goal is to contribute to closing the plastic
loop. She works on supply chains projects where
different stakeholders collaborate on circular products
and business models and she is published:
Guidelines Designing with Recycled Plastics
(2015).
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Let if Flow breakout session
Program
• Framework Products that Flow – Siem Haffmans
• Case 1: reusable cup for festivals – Laura van de Voort
• Case 2: biobased festival poncho – Gwen Aartsma
• Case 3: renting festival tents – Geert Naudts
• Discussion with audience and expert panel
• Wrap up
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
PRODUCTS THAT FLOWSiem Haffmans – Partners for Innovation
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
What
CIRCO
• Helps businesses move forward withdeveloping circular products, services andbusiness models
• Teaches creative professionals aboutcircular design and their role as circularchange agents
• Shares experiences, visions and insightswith an extensive community
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
In 2014 Conny Bakker, Marcel den Hollander, Ed van Hinte and Yvo Zijlstra published the book “Products that Last”.
An unique and interesting book that gives insight in different circular business cases and design strategies that one can apply to create circular products and services.
Products that Last
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Products that Last
The five business model archetypes range from being primarily about product to being primarily about service.
1. The classic long-life model
2. The hybrid model
3. The gap-exploiter model
4. The access model
5. The performance model
_________________________________________________________
Do they also work for consumables, packaging and materials, or do we need extra business models and design strategies?
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Products that Flow
Circular Design Strategies for Fast Moving Consumer Goods
#1 #2 #3 #4
System Product
Materials
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
1. Rethink: Fundamental Redesign
Without fundamental redesign and innovation, about 30% of (plastic) packaging will never bereused or recycled.
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
2. Reuse
For at least 20% of (plastic) packaging, reuse provides an economically attractive opportunity.
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Product and packaging design has a direct and significant impact on the economics of collection, sorting and recycling.
3. Recycle (technosphere)
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Biobased materials can be used to replace fossil and scarce resources and biodegradable materials can be used if recycling is not a feasible option.
4. Renew (biosphere)
Fossil based
Biobased
Recycling Biodegradable
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
“Let it Flow”
#1 #2 #3 #4
System Product
Materials
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
JOIN US!
circo@clicknl.nl
www.CIRCOnl.nl
FOLLOW CIRCO
Twitter @CIRCOnl
Facebook/CIRCOnl
Linkedingroup CIRCOnl
CIRCO is a partner of Nederland
Circulair! Circularondernemen.nl
HARDCUPS
Cause
Free rain ponchos during rain
Problem
Fossile fuel:
Petroleum-based
CO2
Negative impact
on the environment
Solution
Biobased poncho made from sugar cane
CO2
60%
Market
Market
800 music festivals
a year
Market
23 million visitors
Market
2 million ponchos
on festivals only
Direct impact
~ 280.000 KG CO2
4
x
Broader goal
Awareness Change towards
renewable sources
Innovation
Innovations for
plastic
Recycle
options
Sustainable
shipping
The production chain
Production
granulate
Recycling to
regranulate
Production
product
Distribution
Seperating
waste
How?
Production
granulate
Recycling to
regranulate
Production
product
Distribution
Seperating
waste
Thank youcontact@natr.nl
+31 6 51 67 65 15www.natr.nl
For more informationplease contactGeert Naudts:
geert@festiservice.be
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
Expert panel
Aaik Rodenburg Ruben Clement Laura van de Voort Gwen Aartsma Geert Naudts
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
1. Who is responsible for the waste that is being
created at festivals?
A. The Government
B. Festival Organiser
C. Festival Visitor
D. Producer of packaging/disposables
E. Designer
F. Other
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
2. What is the role of the designer in a supply chain?
The designer is responsible for:
A. the design, production and usability
B. the design, production, usability and end-of-life
C. the life cycle design but also a circular business model
D. managing the whole life cycle of the product
E. Other
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
3. What is the most important circular design strategy for festivals?
A. Rethink
B. Reuse
C. Recycle
D. Renew
E. Other
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
4. How can we accelerate the transition towards a circular economy for festivals?
A. Legislation (permits)
B. Inspiration (front runners / start ups)
C. Big companies (big impact)
D. Awareness consumers (market demand)
E. Cooperation with circular value chain
F. Image (story telling)
G. Other
DRIVE presentation – ‘Products that Flow’ - 26-10-2017
5. As a designer, what do you need to become a circular change agent?
A. Broader networkB. TrainingC. I am already designing circular productsD. ToolsE. Other