DR. BHAWANA YADAV

ASSISTANT PROFESSOR

MBA

BUSINESS ENVIRONMENT MICRO AND MACRO INDICATORS

1.DEMOGRAPHIC FORCES

2.ECONOMIC FORCES

3.NATURAL FORCES

4.TECHNOLOGICAL FORCES

5.POLITICAL FORCES

6.CULTURAL FORCES

MACRO ENVIRONMENT

MACRO

MICRO ENVIRONMENT

CUSTOMERCOMPANYSUPPLIERINTIMIDATORCOMPETITORPUBLIC

MICRO ENVIRONMENT

MACRO

MACRO ENVIRONMENT

MICRO ENVIRONMENT

MACRO

MICRO ENVIRONMENT

MICRO CUSTOMER ENVIRONMENT

COMPETITORS MICRO ENVIRONMENT

COMPETITOR

MICRO PUBLICS ENVIRONMENT