DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

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Tom Shields, Yieldex's co-founder and chief strategy officer, explores some of the recent trends we have been seeing and suggests possible implications for digital publishers. Presenter: Tom Shields, co-founder and chief strategy officer, Yieldex @tshields

Transcript of DPS: Yieldex Workshop: Wake Up and Smell the Coffee — Last Year’s Methods Don’t Work This Year

Tom Shields| Co-Founder and Chief Strategy OfficerOctober 2012

Sales Presentation

The Two Fishers

Aesop’s Lost Fable

Pubfishers

Selling Seafood People

Delivering Seafood People

Delicacy Management People

Premium

Publishers

FISH

The Pubfisher’s Dilemma

Bigger and Bigger Fish?

Or Embrace Innovation?

Moral: Wake Up And Smell The Fishes!

Tom Shields| Co-Founder and Chief Strategy OfficerOctober 2012

Thank You

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