LITE enjoysaverage engagement rate (monthly). The current industry benchmark for Facebook engagement rate is 5%

LITE attracts 716K Malaysians weeklyon radio and reach more than 1Mpeople weekly on social media. Thebrand plays a carefully curated playlistof relaxing favourites from the 80’s,90’s and today while discussing topicsthat matter – real people, real lives,real stories.Brand Positioning:Relaxing FavouritesTarget Audience:35 - 49 year olds (Professionals)Language:English

716,000Listeners Per Week Aged 10+

390,000Listeners Per Week Aged 10+During Breakfast | 6am to 10am

352,000Listeners Per Week Aged 10+During Drive Time | 4pm to 8pm

Source – GfK Radio Audience Measurement (RAM), Wave 1 2018for All People 10+ Peninsula Malaysia

72,750Monthly Unique Website Visitor (Mar – May)

316,000Monthly Digital Streams (April – May)

LISTENERSHIP (CUME)

Frequency Listing:105.7FM Klang Valley104.4FM Penang94.6FM Johor / Johor Bahru104.4FM Alor Setar89.3FM Taiping101.5FM Ipoh104.6FM Seremban

Social Media Touchpoints:DIGITAL STATISTICS

519,364Total Fans

18%

5,950Followers

The number of people who have followedLITE’s tweets

3,337Followers

The number of people whohave followed LITE’sInstagram posts.

3,428Subscribers

The number of people whohave subscribed to LITE’svideo channel

Source - Google Analytics, Mar - May 2018 (Monthly Average) | Facebook Insights, Instagram, Twitter & Radioactive (May 2018) | CrowdTangle & YouTube, Jan - May 2018 (Monthly Average)

92.2FM Melaka104.7FM Kuantan105.9FM Kuala Terengganu104.3FM Kota Bharu100.1FM Kuching103.2FM Kota KinabaluAstro Channel 854

lite.my

youtube.lite.myLITE

1,087,709Weekly Social Media Reach

475,925Monthly Video Views (Jan – May)

STEVE, together with hisbreakfast show partner Shaz,offers stirring insights into thelives of others through The LiteBreakfast, living up to the show’stagline of “Real Life, Real People,Real Stories”. Off air, he’s a dotingfather and husband, adventurousfoodie and a diehard ManchesterUnited fan.

SOR A Y A f i r s t ho s t e d a f ak er ad i o s ho w whe n s he was 1 1 ,o ne s he r e c o r de d o nt oc as s e t t e s t hat hav e s i nc et hank f u l l y be e n l o s t . Shede c i de d t o g i v e a ( r e a l ) r ad i oc ar e e r a go by j o i n i ng L I T E .Whe n no t o n a i r , s he c an bef o und pl anni ng he r ne x tt r av e l adv e nt ur e , f i nd i ngne w t h i ngs t o l o v e abo ut K Land addi ng t o o many bo o k st o he r s he l v e s .

SEGMENTS:

6.00 am – 10.00 am The LITE Breakfast with Shaz & SteveJoin Steve and Shaz for real lives, real people, real stories from ordinary people with extraordinary stories.

10.00 am – 4.00 pm Relaxing Favourites Workday with SorayaSoraya takes you through the day with relaxing favourites plus shines the spotlight on inspiring women in her Power Women segment.

4.00 pm – 8.00 pm The LITE Drive with Sham De-stress on your drive home with Sham as he shares his Top5@5. Plus relaxing favourites you love.

8.00 pm – 10.00 pm LITE After Dark Sit back and relax with our soothing selections in Lite After Dark

10.00 pm – 5.00 am The Love Songs with Dr. LoveEnd your work days with love songs and dedications with Dr Love.

SHAZ, a modern-day mum totwo lovely children is nostranger to the radio industry,with 17 years of experience. Abig fan of reading andcollecting books, Shazbalances her love for the jobwith being a mum and caringfor animals, including her pethedgehog Toto.

SHAM hosts the Lite Drivefrom 4-8 pm. A familyman, he’s married with a4-year-old son. Outside ofthe studio you’re likely tofind him cheering on hisfavourite rugby team, ashe has a huge passion forthe sport.

DR. LOVE started his radiocareer in New Zealand radio,then went on to work inEngland before settling here inMalaysia. This well-travelledfoodie sees Malaysia as a foodparadise, and one of the mostdynamic and exciting countrieshe’s been privileged to work in.

6.00 am – 10.00 am LITE Weekend Breakfast with Gavin & AnitaWe continue to dish power pack breakfast on weekends on the LITE Weekend Breakfast