Post on 21-Oct-2014
description
Do's and Don'ts of YouTube Cause Marketing Promotion
By @WholeWhale
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Roadmap
• Do/Don’t Cause Marketing + YouTube• YouTube Nonprofit• Tactics & Content• Analytics
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Don’t Make it go ‘viral’
http://www.youtube.com/watch?v=sRNWFtgXo2E
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Don’t Sell Out
http://www.youtube.com/watch?v=plWnm7UpsXk
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Don’t Treat YouTube like
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Do Treat YouTube like…
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Don’t Ignore the Data
Courtesy: dinahsoar.blogspot.com
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Don’t Ignore the Data
#2 Online Search+ 800 Million unique users/month+ 4 Billion hours watched/month +72 Hours uploaded/minute+25% of views come from Mobile
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Don’t Confuse Tactics & Strategy
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Do Use Whole Whale Thinking
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Do Content Housekeeping
Design: Does it look good?
Staff: Who is managing?
Content: What are they saying?
Marketing: Where do people see it?
Measurement: How are people using it?
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Annotations + Overlays
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Live Streaming
https://support.google.com/youtube/bin/answer.py?hl=en&answer=2523404&topic=2474327&ctx=topic
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Tactics & Content
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Blitzkrieg
Impact = (Action / Time)* Comm.• Create a simple collective action• Give a deadline• Create a simple, social interface
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Creating Urgency
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Recruit a Team that Cares
Care A Lot
Care A Little
Recruit a team + give them:• Goals• Purpose• Honorary Title
Ask more from people who care
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Know the Algorithm
1. Time Watched2. View Count3. Likes/Favorites4. Interactions (comments)
Time + Topic
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Case Study: @DoSomething
http://www.youtube.com/watch?v=3Mr4kXW6mOU
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Meme Riding
http://www.youtube.com/watch?v=HYWuCSKjSds
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Case Study: @KenyaWildTrust
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Case Study: @Octarium
http://www.youtube.com/watch?v=T0W59PDwFNM
http://Xtranormal.com
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Quick Content Ideas
• How to ___• Educational• Amazing/shocking• Animated dialog• Responsive to audience• Meme Riding• Funny/Inspiring• Testimony
= Add Value
• Choose your own adventure• Contest submission• Live observation of an area• Exclusive interview• Review of___
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Analytics: Demographic
http://www.youtube.com/watch?feature=player_embedded&v=AUU9urHAwco#!
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Analytics: Referring
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Analytics: Individual Video
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Thanks!
Follow me @WholeWhale