Post on 11-Jul-2015
DIY SEO Tactics for Small
Business Owners
David Christopher
Senior Inbound Marketing Manager @davidmchris
dchristopher@opubco.com
1st - 20%
10th - 1%
3rd - 7%
2nd - 10%
How Does Search Engine
Optimization (SEO) Work?
RelevanceWhat your website says it is about
AuthorityWhat other websites say your website is about
Local SEOConvincing search engines you are local
• Page Title
• URL
• H1
• H2
• Image Alt
• Body Copy
2: Authority
1. Number of linking domains
2. Authority of linking page/domain
3. Relevance of linking page/domain
4. Where the link points to
5. Authority doesn’t flow through some links (advertising)
6. Is this a legitimate link?
Keyword Difficulty
0
20
40
60
80
100
120
140
160
* Your Website iuhealth.org - 1st iuhealth.org - 2nd ecommunity.com - 3rd stvincent.org - 4th floydmemorial.com -5th
cancer treatment center
Ways to Build Authority
Sustainable
News Websites/Press Releases
Posts on Industry Blogs
Vendor/Supplier Relationships
Professional Associations
Business Directory Listings
Job / Events Promotions
Scholarships & Sponsorships
Dangerous
Press Releases Services
Article Directories
Link Schemes/Link Farms
Link Exchanges
Comment Spam
Paid Links
3: Local SEO Optimization
Local SEO Ranking Factors
1. (Good) Reviews
2. Real business address (not PO BOX or residential)
3. Citations: name, address, phone number (NAP)
4. Website with good relevance & authority
5. Correct categories
6. Centroid bias
Spay Neuter ExpertsOrganic Search Traffic
+2,016%
Questions?
David Christopher
Senior Inbound Marketing Manager @davidmchris
dchristopher@opubco.com