Post on 29-Oct-2019
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WCP Overview
Woodside Capital Partners is a global, independent investment bank that deliversworld-class strategic and financial advice to emerging growth companies intechnology sectors
Founded in 2001: over $10 billion in transaction value
M&A, private placement/strategic partnership and corporate finance advisory— Hardware: Semiconductors, Electronics, and Enabling Materials— Software, Digital Media/Advertising and Internet— Special Situations
30 professionals; backgrounds as entrepreneurs/CEOs and from top investmentbanks
Silicon Valley-based, with offices in London – 1/3 of transactions are cross-border
Silicon Valley headquarters of M&A International
WCP Research team offers technology research serving buy-side institutionalinvestors and technology industry executives
I. Disruption and Consolidation
II. Growth Drivers
III. The Holy Grail
IV. Industry Consolidation
V. Trends and Predictions
AGENDA
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High Tech and Big Data Meet Don Draper
Shift to Digital Media (Internet and Mobile)Ongoing
Disruption of Advertiser / Agency / PublisherRelationship
Rapid Growth in Programmatic / RTB
Fragmented Landscape = Opportunity
Disruption and Consolidation
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6%
14%
42%
26%
12%
23%
10%
43%
22%
3%0%
10%
20%
30%
40%
50%
Print Radio TV Internet Mobile
Ad Spending vs. Media Consumption% Time Spent
% Ad Spent $30B+ MarketOpportunity (USA)
% Ad Spending
More Spending Will Shift to Mobile
Source: KPCB, Internet Trends 2013 6Internet Ad = $37B Mobile Ad = $4B
4%
9%
$0.40$1.00
Self
Serv
e
DSP
Ad S
erve
r
Exch
ange
Othe
r
Data
Pla
tformDisplay
Mobile
Video
PublishersAdvertisers
Intermediary Tax $0.60
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Disruption of Advertiser / Agency / Publisher Relationship
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$2.9$3.8
$4.9$6.5 $7.1 $7.5
$0.1
$0.5
$1.4
$2.9
$4.9
$6.8
$0.1
$0.5
$1.1
$2.0
$3.1
$3.8
$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
$20
2013 2014 2015E 2016E 2017E 2018E
RTB Ad Sales Market (US)
Video
Mobile
Desktop Display
Rapid Growth in Programmatic
Source: BI Intelligence, The Programmatic Advertising Report; 8/29/2014
I. Disruption and Consolidation
II. Growth Drivers
III. The Holy Grail
IV. Industry Consolidation
V. Trends and Predictions
AGENDA
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Programmatic and Real-Time Bidding
Cross-Screen Advertising
Growth in Mobile Usage
Video Advertising
Improved Analytics and Attribution
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Major Growth Drivers
I. Disruption and Consolidation
II. Growth Drivers
III. The Holy Grail
IV. Industry Consolidation
V. Trends and Predictions
AGENDA
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Limited cookies/device identification
Current mobile targeting solutions rely onguesswork, probability
Difficult to prove ROI
Challenges of Mobile Advertising
Ad Requests
Ad Requests
Ad Requests
Ad Requests
Ad Request(s)
Ad Requests
Ad Requests
Ad Requests
Ad RequestsAd Requests
Ad Requests
4Info used advanced technologies andgeocoding to map every U.S. household
to lat / long.
4Info analyzed billions of ad requests usingpatented clustering algorithms.
Ad Requests
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Leveraging Big Data
Enabling Targeting and Attribution Across Screens
Frequent Shopper Data
Point-of-Sale Data
Warranty Registrations
Panels & Surveys
Credit Card Data
Attribution Platforms
152 Million
101 Million
300 Million
TargetingTargeting AttributionAttribution
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Persistent Mobile ID Enables Cross-Screen Campaigns
Situation Challenge: New Product
Launch
Approach: Driveawareness
Success criteria: Paybackfor media spend,incremental volume
Source: NCS Sales-Effect Analysis
Custom CampaignCategory:Sports Drinks
Target: Target 1: Category A AND
Category B (75%) Target 2: Category B (25%)
Reach:2 MM Households
Impressions:8 M
ResultsThe average householdspend on mobile was almostdouble that of display
Payback(per $1spent)
$4.86
$587kIncremental
Sales
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4INFO Case Study: BuyerVision Mobile
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$0
$10
$20
$30
$40
$50
$60
$70
CRTO
MRIN
MM
FUEL
RUBI
SZMK
TRMR
TUBE
Public Companies Have Lost Value but Still Have Cash
Source: CapitalIQ and Woodside Capital Partners estimates; 9/4/2014
I. Disruption and Consolidation
II. Growth Drivers
III. The Holy Grail
IV. Industry Consolidation
V. Trends and Predictions
AGENDA
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Video, Mobile, Native Grow Faster Than Display, Search
Increased Verticalization by Brands and Agencies
Consolidation of Adjacent Players -> Enterprise AdvertisingManagement Systems (EAMS)
Programmatic Extends to Old School Television
Apple / Google Enter Mobile Payments with Attribution Loop
Google, Apple, Facebook, Amazon, Adobe, SFDC, AOL,Microsoft, Oracle, Yahoo Extend Their Reach
Waves of Acquisition: Ad Exchanges, DSPs, Video, Mobile,Cross-Screen, Attribution
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Trends and Predictions
WCP Research
WCP Banking
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Tricia SalineroManaging Director+1 650 421 6547
tricia.salinero@woodsidecap.com
Ron HellerManaging Director+1 650 513 2762
ron.heller@woodsidecap.com
Ed BierdemanSoftware Analyst and Managing Director
+1 650 387 5204ed.bierdeman@woodsidecap.com
Marshall SenkSoftware Analyst and Managing Director
+1 949 284 0599marshall.senk@woodsidecap.com
WCP Contact Info
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WCP Office Info – Silicon Valley and UK Presence
Silicon Valley Offices1530 Page Mill Road, Suite 200Palo Alto, California 94304Tel: +1 650 513 2775
UK OfficesIbex House42-47 MinoriesLondon, EC3N 1DY, UKTel: +44 7989 384590
Internet of Things Seminar
-- November 2014, Date TBD
Open Stack Seminar
-- December 2014, Date TBD
Mergers and Acquisitions in Silicon Valley Gathering
-- January 21 & 22, 2015
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Upcoming Events
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MASiV Gathering – January 21 & 22, 2015
Representative 2014 Attendees:
Consumer Internet and Mobile:Andreessen Horowitz – Jamie McGurk, PartnerDeloitte – Garrett Herbert, Partner, M&AGoogle – Dave Sobota, Sr Dir, Corp DevIntuit – Kevin Jacques, Director, Corp DevOpera Software – Erik Harrell, CFOSquare – Rishi Garg, Head, Corp DevTelefonica Digital – Jennifer Vancini, Sr Dir, Bus DevVISA – Lester Liu, Global M&A and Corp DevYahoo! – Steven Fan, Mobile Corp Dev
Cloud and Enterprise:Autodesk – David Hindley, Sr Dir, Corp DevBox – Niall Wall, SVP, Business and Corp DevBMC Software – Clarence Hinton, VP, Corp DevCitrix – Mike Cristinziano, Corp VPEMC – Matt Olton, SVP, Corp DevIBM – Claudia Munce, VP, Strategy and VentureSalesforce – John Somorjai, SVP, Corp DevSamsung – Kevin Morrow, VP, Partnership & Bus DevSAP – Monty Gray, Corp DevSAP Cloud – Roy Ng, SVP and COOStorm Ventures – Jason Lemkin, Managing Director