Post on 11-Jul-2015
1 © Digital Luxury Group © Digital Luxury Group
photo credit: Forbes
2 © Digital Luxury Group © Digital Luxury Group
3 © Digital Luxury Group © Digital Luxury Group
4 © Digital Luxury Group © Digital Luxury Group
5 © Digital Luxury Group © Digital Luxury Group
6 © Digital Luxury Group © Digital Luxury Group
7 © Digital Luxury Group © Digital Luxury Group
8 © Digital Luxury Group © Digital Luxury Group
9 © Digital Luxury Group © Digital Luxury Group
10 © Digital Luxury Group © Digital Luxury Group
11 © Digital Luxury Group © Digital Luxury Group
12 © Digital Luxury Group © Digital Luxury Group
• Commodities • Entry level products
• New collections • Seasonal products
• Iconic Products
13 © Digital Luxury Group © Digital Luxury Group
14 © Digital Luxury Group © Digital Luxury Group
15 © Digital Luxury Group © Digital Luxury Group
• Commodities • Entry level products
• New collections • Seasonal products
• Iconic Products
16 © Digital Luxury Group © Digital Luxury Group
17 © Digital Luxury Group © Digital Luxury Group
• Commodities • Entry level products
Strong price sensitivity Looking for convenience
18 © Digital Luxury Group © Digital Luxury Group
•
•
•
19 © Digital Luxury Group © Digital Luxury Group
•
•
•
20 © Digital Luxury Group © Digital Luxury Group
• New collections • Seasonal products
Motivation to be the first Exclusivity
21 © Digital Luxury Group © Digital Luxury Group
22 © Digital Luxury Group © Digital Luxury Group
23 © Digital Luxury Group © Digital Luxury Group
•
•
24 © Digital Luxury Group © Digital Luxury Group
Rich, emotional, visual Branding first, then sales
• Iconic Products
25 © Digital Luxury Group © Digital Luxury Group
•
•
Z:\7. Studies and Presentations
26 © Digital Luxury Group © Digital Luxury Group
•
•
Z:\7. Studies and Presentations
27 © Digital Luxury Group © Digital Luxury Group
28 © Digital Luxury Group © Digital Luxury Group
29 © Digital Luxury Group © Digital Luxury Group
30 © Digital Luxury Group © Digital Luxury Group
31 © Digital Luxury Group © Digital Luxury Group
32 © Digital Luxury Group © Digital Luxury Group
33 © Digital Luxury Group © Digital Luxury Group
34 © Digital Luxury Group © Digital Luxury Group
35 © Digital Luxury Group © Digital Luxury Group
36 © Digital Luxury Group © Digital Luxury Group
pmauron@digital-luxury.com
+86 138 1829 4844
www.bonjourDLG.com
www.linkedin.com/pmauron
36