Transcript of Digital Transformation In The Hotel Industry
- 1. M A S T E R I N G D i g i t a l TRANSFORMATION JO CAUDRON
FOUNDING PARTNER JO.CAUDRON@DUVALUNION.COM 00 32 475 43 80 98
@JCAUDRON
- 2. Hi, Im Jo Caudron Active in digital since 1993 Internet
entrepreneur involved in 20+ start-ups. Founding Partner of Duval
Union Consulting @jcaudron jo@duvalunion.com We are business
consultants for a digital world. Our mission is to help
organizations transform. @jcaudron
- 3. Sold in +50 countries!
- 4. Expect a smack in the face Digital Disruption is real
- 5. What do these 4 have in common?
- 6. 1995+ MUSIC PHOTOGRAPHY VIDEO RENTAL 2005+ PRINT MEDIA TV
TRAVEL HR 2015+ RETAIL AUTOMOTIVE TRAVEL EDUCATION TELCO FOOD/FMCG
BANKING/INSURANCE HEALTHCARE 2025 ALL SAFE HAVENS WILL BE SUBJECT
TO DIGITAL DISRUPTION WAVES OF Disruption
- 7. You have a C H O I C E Disruption Modeling
Transformation
- 8. You have a C H O I C E Disruption Modeling Transformation
Fear Insight Direction
- 9. @jcaudron THE WORLD I S C H A N G I N G
- 10. THE WORLD IS CHANGINGFAST ARE YOU CHANGING WITH IT?
- 11. ARE YOU SCARED OF THE FUTURE?
- 12. Dont worry, weve got a PLAN @jcaudron
- 13. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT
NORTH STAR VISION & STRATEGY BUILD ROADMAP INSTALL DIGITAL
LEADERSHIP BUILD DIGITAL ORGANIZATION AND CULTURE
- 14. YOU NEED TO Scan YOUR ENVIRONMENT @jcaudron UNDERSTAND THE
IMPACT
- 15. Slicing the Elephant creates Insight
- 16. GLASS HOUSE PACKAGE FROG GATEKEEPERTRAVELLER PARTICIPANT
CYBORG THE WHEEL OF CHANGE New experts and our peers decide what
matters People participate, share and co-create their future
Technology becomes part of everything we do The relationship with
the market changes New experiences in product, service &
packaging The position in the value chain changes Mobile gives
access to everything, everywhere, every time
- 17. Media Glass House Package Frog GatekeeperTraveller
Participant Cyborg
- 18. versus Retail Glass House Package Frog GatekeeperTraveller
Participant Cyborg
- 19. Food Glass House Package Frog GatekeeperTraveller
Participant Cyborg
- 20. Banking Glass House Package Frog GatekeeperTraveller
Participant Cyborg
- 21. Auto- motive Glass House Package Frog GatekeeperTraveller
Participant Cyborg
- 22. IN HOSPITALITY TOO
- 23. The Glass House Accountability Proximity Responsiveness
Bi-directional Humanization AuthenticityTransparency
- 24. The Package APPication Long Tail Personalized Experience
Speed PriceMonolithic vs. Atomic (Self-)service Scalability
- 25. The Frog Bypassing Virtualization Fragmentation of
touchpoints
- 26. The Gatekeeper New Gatekeepers Recommendations Good is good
enough Ambassadorship
- 27. The Traveller Place Utility Empowered self Instant
gratication New way of working Contextual awareness
- 28. The Participant Community Power of the crowd Sharing
economyCollaboration San Francisco
- 29. The Cyborg Wearables Quantied SelfInternet of Things
Robotics Data Monitoring
- 30. Media Glass House Package Frog GatekeeperTraveller
Participant Cyborg
- 31. CREATE A North Star VISION
- 32. DEFINE A Transformation STRATEGY @jcaudron
- 33. DEFINE A Transformation STRATEGY @jcaudron BUILD A ROAD MAP
@jcaudron
- 34. D I G I TA L Leadership
- 35. D I G I TA L LeadershipMAUD BAILLY, CDO DATA ECOMMERCE
CUSTOMER EXPERIENCE Sebastien Bazin CEO TRANSFORMATION
STRATEGY
- 36. BUILD a new ORGANIZATION Ready for a digital world
- 37. From ... ... to The Business Digital (at the sideline)
Digital in the core
- 38. The Business Digital (at the sideline) The Business Digital
(at the sideline) From ... ... to
- 39. The Business Digital (at the sideline) Digital in the
coreThe Business Digital (at the sideline) Digital in the core
Digital in the core Digital in the core From ... ... to
- 40. From an outdated MOTHERSHIP
- 41. From an outdated Mothership TO A modern F L E E T
- 42. From an outdated Mothership AccorHotels F L E E T
- 43. DIGITAL CULTURE
- 44. IS THIS THE FUTURE?
- 45. IN THE FUTURE MACHINES WILL TAKE OVER ALL REPETITIVE
TEDIOUS HEAVY TASKS SO WHAT ABOUT HUMANS? SHOULD WE ALL BECOME
PROGRAMMERS? HUMANS VS MACHINES
- 46. We will have to focus on skills that make us real humans
and will not (easily) be replaced by machines Ethics Creativity
Entrepreneurship Emotionality Innovation Empathy Intuition Agility
Resilience Improvisation Negotiation Smarts HOW?
- 47. PREPARE FOR A FUTURE OF AND WHAT ABOUT TOMORROW ? Unique
human aspects Ethics Creativity Entrepreneurship Emotionality
Innovation Empathy Intuition Agility Resilience Improvisation
Negotiation Smarts LEVEL OF AUTOMATION 0 1 2 3 MAN CAPABILITIES
MACHINE CAPABILITIES + TOTAL CAPABILITIES TO REACH NECESSARY
TRUSTED SERVICE LEVEL (NTSL) AUTOMATION 4 5
- 48. LEVEL OF AUTOMATION 0 1 2 3 MAN CAPABILITIES MACHINE
CAPABILITIES + TOTAL CAPABILITIES TO REACH NECESSARY TRUSTED
SERVICE LEVEL (NTSL) AUTOMATION 4 5 + Unique human aspects Ethics
Creativity Entrepreneurship Emotionality Innovation Empathy
Intuition Agility Resilience Improvisation Negotiation Smarts
- 49. LEVEL OF AUTOMATION 0 1 2 3 MAN CAPABILITIES MACHINE
CAPABILITIES + TOTAL CAPABILITIES TO REACH NECESSARY TRUSTED
SERVICE LEVEL (NTSL) AUTOMATION 4 5 + Unique human aspects Ethics
Creativity Entrepreneurship Emotionality Innovation Empathy
Intuition Agility Resilience Improvisation Negotiation Smarts
- 50. LEVEL OF AUTOMATION 0 1 2 3 MAN CAPABILITIES MACHINE
CAPABILITIES + TOTAL CAPABILITIES TO REACH NECESSARY TRUSTED
SERVICE LEVEL (NTSL) AUTOMATION 4 5 + Unique human aspects Ethics
Creativity Entrepreneurship Emotionality Innovation Empathy
Intuition Agility Resilience Improvisation Negotiation Smarts
- 51. @jcaudron WORLD OF UNCERTAINTY
- 52. @jcaudron LEAD OR FOLLOW?
- 53. Case Courage MINDSET MEANS MANDATE license to win license
to operate license to change Capital BE BRAVE TO CHANGE
- 54. A PLAN FOR TRANSFORMATION SCAN INNOVATIONS DETERMINE IMPACT
NORTH STAR VISION & STRATEGY BUILD ROADMAP INSTALL DIGITAL
LEADERSHIP BUILD DIGITAL ORGANIZATION AND CULTURE
- 55. Find my slides on www.speakersbase.com/jo Need help? Book
me and my team to consult you! www.duvalunionconsulting.com
@jcaudron jo.caudron@duvalunion.com 00 32 475 43 80 98
- 56. M A S T E R I N G D i g i t a l TRANSFORMATION JO CAUDRON
FOUNDING PARTNER JO.CAUDRON@DUVALUNION.COM 00 32 475 43 80 98
@JCAUDRON