Post on 15-Jan-2015
description
Zabetta Camilleri CoFounder & CEO
@ZabettaC
Digital to PhysicalShopping gets social on your
mobile
Social ShoppingPhysical - Digital
Awareness
Consideration
Selection
PurchaseLoyalty
Support
Evangelism
Phone – Remote Control to Shopping
Awareness Consideration Selection Purchase Loyalty Support Evangelism
Email - Mobile Social Media – ASOS
Apps – Web/Native – Net a Porter
Disruptors – SalesGossip
Dig
ital
Ph
ysic
al
FriendsWalk & WatchTraditional Advertising
Full access to stock – ShopstyleSocial Media – scan & upload - ask
Mobile Gamification – ShopcadeAugmented reality – Tommy Hilfiger
Dig
ital
Ph
ysic
al
Check it outWhat have others boughtWhat do friends think?
ConsiderationAwareness Selection Purchase Loyalty Support Evangelism
Local SearchFind Favourite SalesGirl – Neiman
MarcusCrowd Sourced Interest - Fancy
Dig
ital
Ph
ysic
al
Try it onAsk your boyfriendSales Girl Recommendation
SelectionAwareness Consideration Purchase Loyalty Support Evangelism
Shop App – Apple / StarbucksLive Fashion Shows – FB – order on the
spotWeb App – Asos
Social Shop - FCUK
Dig
ital
Ph
ysic
al
CashCredit CardGift vouchers
PurchaseAwareness Consideration Selection Loyalty Support Evangelism
Check in – foursquareReward when you return – Shopkick
Dig
ital
Ph
ysic
al
Repeat Customer - RecognitionA loyalty card?
LoyaltyAwareness Consideration Selection Purchase Support Evangelism
Ph
ysic
al
Back to the shopCall and wait
Social Media – Twitter PoqStudio
Dig
ital
SupportAwareness Consideration Selection Purchase Loyalty Evangelism
Tweet/FBRate – mobile app
BazaarvoiceShopcade
Dig
ital
Ph
ysic
al
Tell a few friends
EvangelismAwareness Consideration Selection Purchase Loyalty Support
We have seen nothing yet
Any questions?
Elizabetta CamilleriSalesGossip
CoFounder & CEO
zabetta@salesgossip.co.uk@ZabettaC