Digital Strategies to Reach

Residential Customers

Renewable Energy Markets 2017

Digital Strategies

“This panel will focus on successful

marketing campaigns to attract and

keep residential customers engaged in

renewable energy programs. Panelists

will explore the challenges and

rewards of their work.”

Who is the

customer?

Digital Strategies

What is the

experience?

Where is

the

customer?

Digital Strategies

Sign UpDoes the customer need to lean in?

Ongoing EngagementCan you make the customer want to

lean in?

Digital Strategies

50% of searches will occur without a screen by 2020 - comScore

Digital Strategies

Gamification is always useful.

Ideas You Can Steal

Make it mobile friendly

Make sign up a breeze

Make engagement feel good

Get ready for what’s coming

projecteconomics.net

Contact Chris Barrett +1-917-355-0140

chris.barrett@projecteconomics.net