Post on 09-May-2015
description
:-)
Digital Marketing for B2B Businesses
digital marketing is primary information source
Source: http://www.smartinsights.com/wp-content/uploads/2012/09/Buyersphere-B2B.png
what’s on the mind?
77% of B2B content
marketers use blogs
55.8% of marketers to increase budgets for audio video
content
70% of B2B
marketers use videos
52.5% of marketers
are increasing their search marketing budgets
35.5% of marketers
are increasing focus on mobile
Source: Getambassador.com
83% 80% 80% 61% 39% 26% 23% 12% 10% 10% 7%
key elements
Digital marketing
Email marketing
Content marketing
Lead management
Search engine
optimization
Search engine
marketing
Social media
Analytics
Webinars
email marketing
Source http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends
content marketing
64% of marketers feel producing enough and quality content is the biggest challenge
lead management
Comprehensive Lead Management System
Build a lead management strategy
Use analytics tools to fix, re-fix
Define the leads
Use social media to integrate
Align with sales strategy
Keep going back to leads
search engine optimization & marketing
Source: http://www.thinkwithgoogle.com/insights/library/studies/evolving-path-of-todays-tech-b2b-customer/
Search Engine Trends
Referrals to B2B Tech sites from
searches
78% of all search
referrals
48% Discover
brands they weren’t aware of through a
search engine
71% research the Tech product
advertised after seeing a
display ad
social media marketing
Focus on differentiation
Choose words carefully
Use hashtags
Cite experts as examples
Manage conversations
While Facebook gets maximum hits, twitter provides more leads
Source: http://mkgmediagroup.com/wp-content/uploads/2013/02/B2B-Traffic-and-Lead-Gen.png/
analytics
Customer feedback analytics
Integrated search and
social
Experimentation analytics
webinars
Save money
Reach out to larger audience
Position as thought leader
Post webinar follow up
Easy to set up
THANK YOU
INTEGRATED MARKETING THROUGH MANAGED CROWDSOURCING
We are a marketing support agency delivering offline and online experiences for our customers across the globe. Using crowd management processes we enable customers
with effective digital, social and traditional marketing.
www.jademagnet.comCalifornia | Singapore | Doha | Bangalore