Digital Listening Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging Academy

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This is what your audience wants …

What’s the solution?

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Why listen

Brand mentions

Sentiment

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Customer service

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Tools

Google alerts

Facebook lists

Twitter lists

Twitter search terms

Other tools ! Retweets

!   Likes

!   Comments

!   Shares

!   +1s

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How to use it

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Track mentions

Send thank yous

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Reward loyalty

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Flaunt it!

Idea development

Focus is the next wave.

Focus intensely on your audience.

Contact me. •  wade@wadekwon.com •  BirminghamBlogging.com •  @WadeOnTweets •  http://itswa.de/pram2012

Thank you

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