Post on 13-Sep-2014
description
Broker GoldieGamification & Digital Learning conferenceThursday 8 may 2014 - Mechelen
BazookBazookas
BAZOOKAS
Mobile interactive studio specialised in educational games and mobile applications.
Bazookas - Gamification & digital learning
Game We use game technicsFor several purposes and different sectors: Entertainment, marketing, HR, education…
BAZOOKASBazookas - Gamification & digital learning
MultiscWe create multiscreen experiences, all the way.From computers & smartphones to SmartTVs. The right platform for the right project, client and user centric.
BAZOOKASBazookas - Gamification & digital learning
GamifiWhat about gamification?
BAZOOKASBazookas - Gamification & digital learning
Yes it’s definition time… sorry for that ;)
GamifiGamificationis the use of game elements and game design techniques in a non-game contexts. A possible effective approach to convert passive users into active players via engagement and movitation.
BAZOOKASBazookas - Gamification & digital learning
ElemenGame elements
BAZOOKAS
ProgressionAchievement& rewards
Cascading information Countdowns
Levels
Quests
Bazookas - Gamification & digital learning
Social graphs Avatars Badges …
DesignGame design techniques
BAZOOKASBazookas - Gamification & digital learning
is the process of creating the rules and content of a game, through the design and application of its game mechanics to create gameplay.
Non gaNon-game contexts
BAZOOKASBazookas - Gamification & digital learning
School, business, social impact, personal improvement, specific targets…!
DesignBefore designing your game
BAZOOKASBazookas - Gamification & digital learning
What is your main reason for gamifying your product/service?What are your goals?What are the main benefits you expect to achieve?
GamifiGamification is hot70% of the top 2000 public companies worldwide will have at least 1 gamified application in 2014.Gartner
BAZOOKASBazookas - Gamification & digital learning
Real 2 Real life examples
BAZOOKASBazookas - Gamification & digital learning
HR GaGamification for businessExample: Employee Referall programm
Bazookas - Gamification & digital learning
Referall programReward employees who apply new potential people for available outstanding company vacancies.
BAZOOKASColruytGroup - Gamification & serious games
HR GaGamification for trainingInternal communication
Bazookas - Gamification & digital learning
Internal communicationGame techniques can be used when you need to communicate with colleagues internally. Communicate about new values, vision and mission or even about NWOW? Gamified learning can do the trick on a very efficient and fun way.
BAZOOKASBazookas - Gamification & digital learning
BAZOOKASBazookas - Gamification & digital learning
This character embodies the ideal co-worker and acts as a cultural change agent for all employees.
Goldie
Case: Broker GoldieGoal: Communicate a new value to the employees via a custom made business game - it starts with you.!
Business: Real time sale figures for a number of goudengids.be products linked to the employees daily activity. What: an online broker game in which employees must generate profit by betting on goudengids.be products, based on a initial budget of Goldies. Act like it’s your own business and win a team incentive.
BAZOOKASBazookas - Gamification & digital learning
BAZOOKASBazookas - Gamification & digital learning
Some statistics✤ Game was 2,5 month available to play ✤ Every players receives a start budget of 500 Goldies ✤ The winners budget collected 116.579 Goldies (x233)
!✤ 54% played the game at least once ✤ Over 35% where active players ✤ 26% of the players borrowed from the bank ✤ More then 37.000 transactions in the game for 1.1 million Goldies ✤ A group of people made more then 40 transactions
!✤ People played together and the winners team even had meetings to
discuss their tactics of buying and selling Goldies.
BAZOOKASBazookas - Gamification & digital learning
But why a game
BAZOOKAS
Flow experience
When challenges and
skills are balanced, time
flies…
8 reasons why games provide powerful learning experiences.
Active exploration Motivation Immersive Understand
Complex.Remember
longerSocial
contextContinuous
feedback
Active exploring instead of receive
passively information.
Learn by doing
Intrinsic motivation is
important. Get motivated to
learn and solve problems,
Feel like it’s real.Emotional
involvement.
Helps you to understand
complex processes and systems from
different angles.
Tell me, i will forget.
Show me, I will remember it.
People like to interact with each other.
Coorporate and compete.
Experimenting without risks. You
get constant feedback. Both about the game and your own progression.
Bazookas - Gamification & digital learning
BAZOOKASBazookas - Gamification & digital learning
BAZOOKASBazookas - Gamification & digital learning
Last but not leastUsing games to recruit, evaluate or educate people even before they enter your company or class…
BAZOOKASBazookas - Gamification & digital learning
Questions or remarks? Your feedback is welcome! Feel free to tweet them to @stefancolins
BAZOOKAS
Stefan Colins / bazookas.be Founder / Producer stefan@bazookas.be @stefancolins & @bazookastudios
Thank you.
Bazookas - Gamification & digital learning