Post on 23-Jan-2017
About Us
� 6+ years of Expertise
� 500+ Active Projects
� 15+ Agencies all over the Globe
� 60+ Strong Team
About the Brand
� Theme: Post Delivery Product
� Target Group: Women (Young Mothers & Working Mothers)
� Product: Breast Pump
� Age Group: 20+
� Target Market: US
Challenges
� ZERO Digital Presence
� High Spending on Print Media
� Low Conversion
� Sales were Less
� High Bounce Rate
� Paid campaigns with High CPC
Goals
� Positioning
� Brand Establishment
� Brand Promotion
� Build Two Way Communication
� Generate leads
� Information Source for Young Mothers
Opportunities
� Top Positioning on Search Results
� Instant presence via Pay Per Clicks
� Banner Marketing on Mother / Baby related sites
� Social Awareness on Breast Pump
� Importance of Mother Feed Vs. Formula Feed
� Participate in Questions / Answers on related forums
Strategy
� Organic Rankings – Identified, Targeted & Optimized over 100 Keywords.
� Keywords were mix of Products, Insurance companies, Informative Keywords & Competitor names.
� Installed & Optimized Call to Action buttons
� Identification & Optimization of Keyword related pages
Strategy
� Effective Pay Per Click campaign was set up
� Campaign was optimized
� Effective landing pages were created
� A/B split testing performed
� Real time Analytics reviewed
� High CTR & Low CPC
Strategy
� Created Social Pages with call to action
� Linked Social Pages to Website
� Build & Promoted Brand via related articles / posts
� Effective two way communication was set up
� Queries answered on Brand Pages
� Time to time updates of cover photos / profile pictures
Strategy
� Paid Ads were build on social platforms
� Target Audience Filtered
� Effective Banners Created
� Ads optimized & promoted further
� Paid Press Release Sites were identified & used for promotion
� Videos were created & promoted on platforms
Results
� 80% Keywords ranked within Top 20 posi6ons within 4 months.
� Facebook Likes went up from 12K to 17 K within 3 months