Post on 15-Apr-2017
InfluencersThrough Generations
What’s is a Brand’s biggestcommunication barrier?
There’s just Too Much
STUFF
Constant change and updates
Continually Experiencing Things
Continually Experiencing Thingsfor the First Time
Virgin Consumers
Virgin ConsumersIt’s their first time, make it nice
Virgin ConsumersStill Expect High Standards
Virgin ConsumersStill Expect High Standards
Everyone is Savvy
Who do You Trust?
Television Ads
Television AdsTelevision News
Television AdsTelevision News
Radio
Television AdsTelevision News
RadioNewspapers
Television AdsTelevision News
RadioNewspapersMagazines
Since the 1950s we have come to‘Believe’ Mediated Information
Even though we know it isPaid For
What About Online?
WebsitesBlogs
Web BannersSM Channels
Where do Millennials and Gen Z get their
information?
Who do they Trust?
Reviewing is the new Advertising
Where do Influencers Fit?
Who is this?
Why?
Portable Second Screen
Portable Second ScreenIncreases SM Penetration
Portable Second ScreenIncreases SM Penetration
Owned by Millennials/Gen Y
Portable Second ScreenIncreases SM Penetration
Owned by Millennials/Gen YLSM A
SM is Seasonal
SM is SeasonalWeather
Traditional Media
Traditional Media+45
Traditional Media+45
Like Phone Calls
Traditional Media+45
Like Phone CallsShop in an Actual Store
Traditional Media+45
Like Phone CallsShop in an Actual Store‘Trust’ Mediated Comms
Social Media
Social Media13-29
Social Media13-29
Permanent Digital Attachment
Social Media13-29
Permanent Digital AttachmentShop for Convenience
Influencer Approach
Influencer ApproachDon’t Trust Brands
Influencer ApproachDon’t Trust Brands
Only 6% Trust Online Ads
Influencer ApproachDon’t Trust Brands
Only 6% Trust Online Ads91% Would buy a
Recommended Product
Influencer ApproachDon’t Trust Brands
Only 6% Trust Online Ads91% Would buy a
Recommended ProductInfluencer + Brand Advocacy
Older Trust Traditional Paid Media
Older Trust Traditional Paid MediaYounger Trust Paid Advocates
Older Trust Traditional Paid MediaYounger Trust Paid Advocates
+Peers
Older Trust Traditional Paid MediaYounger Trust Paid Advocates
+Peers+Reviews
It all comes down to:Trust
It all comes down to:TrustTime
It all comes down to:TrustTime
Being Savvy
It all comes down to:TrustTime
Being SavvyAuthenticity
Find Authentic Influencers
Find Authentic InfluencersTell the Truth
Find Authentic InfluencersTell the Truth
Don’t make it heavy
Thank You