Transcript of Digital Insider Online Advertising Solutions
1. Introduction Digital Insider: Hyper Local Online Advertising
Digital Insiders online advertising solutions will bring you
pre-qualified leads in the geographic zone of your choice. 1. 2. 3.
4. 5. Targeted Advertising Paid Email Database Marketing Digital
Display Advertising Search Engine Marketing (Paid Search) Social
Media Marketing
2. 1. Targeted Advertising Do you know where your leads are
coming from? Dont waste your money with un-targeted advertising.
Example of a new client pursuing the New York/Philadelphia Market:
Wasted Investment Targeted Advertising
3. 1. Targeted Advertising Digital Insider Only Targets
Hyper-Local Buyers Advertising is no longer a guessing game.
Digital Insider can target your investments to a mile-radius of
your choice. In-Market Coverage Conquest Competitive Targeting We
audit all of our hyper-local investments regularly, ensuring that
only pre-qualified prospects in your chosen geography are
advertised to. The best part? Its all trackable.
4. 2. Paid Email Database Marketing Certified Response Network
Certified Response Network is Digital Insiders flagship paid email
marketing program. Our comprehensive database of consumer and
business records can be sorted by hundreds of filters, ensuring
only pre-qualified leads get solicited. Common filters for sorting
our database include: Lead Type Demographic Selections Demographic
Selections Geographic Selections Age, Education, Homeowner, Income,
etc. Geographic Location (by zip code radius) Business to Consumer
Business to Business Personal Interest Automotive, Sports, Fine
Dining, etc. Pre-Qualified Lead
5. 2. Paid Email Database Marketing Call-to-Action Creative
Generates Leads Digital Insider prides itself on professional
creative made to convert leads into customers. Our email program
allows for complex layouts with deep-page linking and is tested to
make sure it opens properly no matter how a user views the message.
To the left is an example of an email blast created with the intent
to drive customers to a specific call-to-action. The design
technique employed is called the Z-Layout and takes advantage of 4
of the big principles of an effective design: Branding Hierarchy
Structure A Call to Action
6. 2. Paid Email Database Marketing Performance Digital Insider
offers many database marketing programs, but they all have one
thing in common: high performance. Here are stats from one of our
programs, Certified Response Network, that regularly outperforms
organic search, cost-per-click and digital display advertising in
performance. 1. 2. 3. 4. 5. Ranked 3rd in all traffic. Brought in
almost 400 visitors, with a very impressive new visit rate of over
98%. Increased traffic for the week of 15%. Lifted goal completions
a whopping 118% for the week. Over 40% of visitors completed a
goal.
7. 3. Digital Display Advertising Skyscraper: 160x600px
Leaderboard: 728x90px 3 Most Common Banner Sizes for Digital
Display Our creative department can provide all your design needs,
or you can supply your own. Box: 300x250px
8. 4. Paid Search Engine Marketing Good Ad ad copy with a call
to action Better Pay-Per-Click sitelink extensions Better Ad +call
extensions Great Ad +location extensions Your ad can begin running
the day the campaign is launched. You set your budget and maximum
cost-per-click youre willing to pay. Campaigns can be targeted to
precise geographic areas and set to run on days/times of your
choice. Retargeting campaigns show highly targeted ads to people
who have visited your website. Ads can be targeted to mobile
devices.
9. 4. Paid Search Engine Marketing Maximize Your Mobile
Presence call extensions location extensions
10. 5. Social Media Scenario: Your fan page has 200 fans.
Average member has 200 friends each. If only 3% of fans Like,
re-post, share or subscribe? We can forecast: 3% re-post your
message 6 fans re-post x 200 average friends per fan 1,200
potential fans passing information from person to person
11. 5. Social Media Facebook Customization Social media is a
powerful tool for building an engaged customer base and fielding
customer service requests. Its also paramount to controlling your
reputation. Digital Insiders social media strategy includes
customized Facebook applications made to build a following and
drive traffic to your website. This example shows how a simple call
of action can result in tremendous results: 4.5 Star Rating