Post on 17-Jan-2016
DIGITAL DAY PRESENTATION DECK
This presentation deck covers the following:
• Presentation: Overview of the agency, BIMA and Digital Day (Slides 2 – 25)
• Video: Link to the Love+Pixels video (Slide 26)
• Video: Link to watch the live stream with special guest Rory Sutherland (Slide 27)
• Presentation: Agency case study to showcase roles available (Slides 29-38)
• Video: Link to watch the Digital Day challenge videos and download the challenge packs
Please delete this slide before presenting.
IN ASSOCIATION WITH
#DIGITALDAY15
@BIMA
WE ARE XXX
HELLO! We’re X & X from XXX
• We work for brands like a.) b.) and c.) • We create amazing digital products like x, y and z• (NB. This is your space to tell people who you are, See
notes below.)
AGENCY SHOWREEL/VIDEO
• Please include an agency showreel or video. • Please keep this to a maximum of 2 minutes • Or… if you prefer you can show visual examples of your
cool and exciting work here.
ABOUT DIGITAL DAY
⎼ BIMA is Britain’s digital community
⎼ We connect, develop and champion the industry
⎼ First digital industry body anywhere in the world (est. 1985)
“DIGITAL DAY IS AN EXCITING AND INSPIRING DAY FOR STUDENTS TO LEARN MORE ABOUT DIGITAL, AND THE CAREERS
AVAILABLE”
HEAD OF COMPUTING AT BURY GRAMMAR SCHOOL FOR GIRLS
WHAT IS DIGITAL?
DID YOU KNOW YOU’RE A DIGITAL
NATIVE?
THE DIGITAL ECOSYSTEM
MOBILE VIRTUAL REALITY
DRONESWEBSITES
DATA
ADVERTISING 3D PRINTING
USER EXPERIENCE
CODING
CONNECTED DEVICES
WEARABLE TECHSEO
SOCIAL MEDIA
PAID MEDIA VIDEO
STRATEGY
“EVERY SINGLE INDUSTRY ACROSS THE GLOBE RELIES ON DIGITAL SKILLS TO
MAKE THEM RELEVANT AND COMPETITIVE IN TODAYS WORLD.”
Banking & Finance
Fashion & Beauty
Sports & Leisure
Medicine & Pharmaceuticals
Farming & Agriculture
Building & Construction
THE CREATIVE INDUSTRIES
In the UK the creative industries employ over 2.5 million people
…and they are growing faster than the UK workforce as a whole, exporting over £17bn each year.
WORKING IN DIGITAL
Office Environment
Dress Code
SALARY
Junior: £24,319 Mid-Level: £37,436 Senior: £60,842 C-Level: £101,553
Sales, Pre-sales, Planning, Media, Analytics, Account Management
Artwork, Design, Creative, Strategy, User Experience
Junior: £22,871 Mid-Level: £36,963 Senior: £59,966 C-Level: £107,550
Developers, Testing, Data Scientist, Business Analyst
Junior: £26,677 Mid-Level: £40,332 Senior: £62,311 C-Level: £111,419
Digital Marketing, Social, Content, eCRM, Data, Product Manager
Junior: £25,125 Mid-Level: £38,102 Senior: £62,544 C-Level: £100,257
LOVE+PIXELS
Love+Pixels
Discover digital culture where curiosity, creativity and passion are unleashed and where the future is being redefined every day.
360o LIVESTREAM
HEAD TO THE DIGITAL DAY WEBSITE BIMADDAY.ORG.UK TO WATCH THE
LIVESTREAM AND FIND INSTRUCTIONS ON HOW TO DOWNLOAD THE APP.
Please note, the livestream starts at 9.30am
CAREERS IN DIGITAL
JOB ROLES
AGENCY CASE STUDY: PIZZA HUT
RESTAURANTS
A CONNECTED EXPERIENCE FOR
HUNGRY PIZZA-LOVERS
How do we get from here… To here?
WHAT WILL IT LOOK LIKE
We went from this… … to this!
RESEARCHER – collects information, organises surveys, looks at competitors to work out what people think of Pizza Hut Restaurants
STRATEGIST – understands what the company wants people to think of them and considers how to communicate it
DESIGNER – understand the brand and how it could look online. Thinking about how customers will view the brand and what the colours mean and how they are used across the website
SKILLSWHO WAS INVOLVED?
HOW IT GETS BUILT
ACCOUNT MANAGER – liaises with the client about money, contracts and the overall solution.
USER EXPERIENCE CONSULTANT – ensures the site is easy to use and the content/functionality is relevant. ‘User Experience’ refers to how the user moves around a website.
PROJECT MANAGER – makes sure everything happens in the right order and at the right time and on budget.
DEVELOPER – builds the site (back end and front end developers).
SKILLSWHO WAS INVOLVED?
HOW DO PEOPLE FIND IT?
YouTube
Facebook & Twitter
Paid Advertising
Vouchers & Newsletters
COPYWRITER – generates ideas and words for website and advertising.
SOCIAL MEDIA MANAGER – manages content and communicates with followers.
ART DIRECTOR – develops ideas and makes sure they look right
CONTENT PRODUCER – Manages producing video content, campaigns or new promotions
SKILLSWHO WAS INVOLVED?
OVER TO YOU…
GOOD LUCK!