Device Fragmentation 2011Metrics of the Mobile Web

App Days 2011 | Cologne | Germany

metrics: base

source:date:sites:countries:page impressions:

fitml.commay 2011

324228*

260.320.253* ISO 3166-1 Country Codes

„Tour de Tra!c“

global view

80a touchscreen

%of  all  devices  accessingmobile  websites  have

20NO touchscreen

%of  all  devices  accessingmobile  websites  have

46of  the  web  content  

was  delivered  in  HTML5 (minimum of <video/> element must be supported)

%

46%34% HTML 420% XHTML/ 1.0

XHTML MP/ 1.2 + othersXHTML MP/ 1.1

of  the  web  content  was  delivered  in  HTML5 (minimum of <video/> element must be supported)

Global: Top 10 Devices

43,79%

1,44%1,56%

1,80%1,80%

2,00%2,28%

2,65%4,38%4,40%

33,90%

Apple iPhone (33,9%)Samsung GT-i9000 (4,4%)Apple iPod Touch (4,38%)HTC Desire (2,65%)Research in Motion BlackBerry 9700 (2,28%)Research in Motion BlackBerry 8520 (2%)HTC Wildfire (1,8%)HTC Desire HD (1,8%)Samsung GT-S8500 (1,56%)Research in Motion BlackBerry 9800 (1,44%)Longtail (43,79%)

2844 Devices

Winner!

Global: Top OS

7,37%

0,84%1,96%5,88%

10,14%

12,19%

22,92%

38,70%

iOS (38,7%)Android (22,92%)Symbian (12,19%)Research in Motion (10,14%)Samsung (5,88%)Windows Mobile (1,96%)Windows Phone (0,84%)Longtail (7,37%)

Germany

Population: 81,799,600GDP (nominal)Total: $3.315 trillionPer capita: $40,631 h4p://en.wikipedia.org/wiki/Germany

36,32 %

0,89 %1,04 %1,31 %

1,34 %1,73 %

2,30 %

4,70 %

4,80 %5,56 %

40,01 %

Apple iPhone (40,01%)Apple iPod Touch (5,56%)Samsung GT-i9000 (4,8%)HTC Desire (4,7%)Samsung GT-S8500 (2,3%)HTC Wildfire (1,73%)Nokia 5800 XpressMusic (1,34%)HTC HD2 T8585 (1,31%)Nokia N8 (1,04%)Motorola MB525 (0,89%)Longtail (36,32%)

Germany: Top 10 Devices

1307 Devices

Germany: Top OS

5,12%

1,35%

2,71%

2,76%

5,82%

12,89%

22,51%

46,84%

iOS (46,84%)Android (22,51%)Symbian (12,89%)Samsung (5,82%)Windows Mobile (2,76%)Research in Motion (2,71%)Windows Phone (1,35%)Longtail (5,12%)

France

Population: 65,821,885GDP (nominal)Total: $2.582 trillionPer capita: $41,018 h4p://en.wikipedia.org/wiki/France

37,88 %

1,25 %1,40 %1,43 %1,52 %1,58 %1,87 %

2,23 %

4,85 %

5,19 %

40,80 %

Apple iPhone (40,8%)Apple iPod Touch (5,19%)Samsung GT-i9000 (4,85%)Reasearch in Motion BlackBerry 9700 (2,23%)Reasearch in Motion BlackBerry 8520 (1,87%)Nokia E71 (1,58%)Samsung GT-S5230 (1,52%)Apple iPad (1,43%)Sony Ericsson X10 (1,4%)HTC Desire (1,25%)Longtail (37,88%)

France: Top 10 Devices

556 Devices

France: Top OS

5,28%

1,34%2,67%

6,26%8,35%

10,02%

18,45%

47,63%

iOS (47,63%)Android (18,45%)Symbian (10,02%)Research in Motion (8,35%)Samsung (6,26%)Sony Ericsson (2,67%)Windows Mobile (1,34%)Longtail (5,28%)

Switzerland

Population: 7,866,500GDP (nominal)Total: $512.065 billionPer capita: $69,838 h4p://en.wikipedia.org/wiki/Switzerland

21,90%

0,69%0,71%0,82%0,83%1,57%1,65%

2,68%

4,94%

5,45% 58,76%

Apple iPhone (58,76%)Samsung GT-i9000 (5,45%)HTC Desire (4,94%)Apple iPod Touch (2,68%)Research in motion BlackBerry 9700 (1,65%)Sony Ericsson X10 (1,57%)Nokia N8 (0,83%)Samsung S8000 (0,82%)Research in motion BlackBerry 9000 (0,71%)Samsung GT-S8500 (0,69%)Longtail (21,9%)

Switzerland: Top 10 Devices

593 Devices

Wow!

Switzerland: Top OS

5,75%

1,96%

4,15%

7,47%

18,57%

62,10%

iOS (62,1%)Android (18,57%)Symbian (7,47%)Research in Motion (4,15%)Windows Mobile (1,96%)Longtail (5,75%)

Austria

Population: 8,414,638GDP (nominal)Total: $376.841 billionPer capita: $44,986 h4p://en.wikipedia.org/wiki/Austria

48,55%1,42%1,67%1,68%1,82%

2,10%

2,73%

2,91%

3,18%

9,60%

24,34%

Apple iPhone (24,34%)Samsung GT-i9000 (9,6%)HTC Desire (3,18%)Samsung GT-S8500 (2,91%)HTC Wildfire (2,73%)Sony Ericsson X10 (2,1%)Nokia C7-00 (1,82%)Sony Ericsson U8i (1,68%)Apple iPod Touch (1,67%)Samsung GT-S5830 (1,42%)Longtail (48,55%)

Austria: Top 10 Devices

710 Devices

Whats different,between Switzerland & Austria?

Austria: Top OS

6,04%

1,39%

3,31%

8,53%

19,68%26,44%

34,62%

Android (34,62%)iOS (26,44%)Symbian (19,68%)Samsung (8,52%)Research in Motion (3,31%)Windows Mobile (1,39%)Longtail (6,04%)

Winner!

USA

Population: 308,745,538GDP (nominal)Total: $14.780 trillion (1st)Per capita $47,132[3] (9th) h4p://en.wikipedia.org/wiki/Usa

38,43% 2,39%2,42%

2,51%

2,54%

2,73%

3,10%

3,49%

4,03%

4,66%

33,70%

Apple iPhone (33,7%)Research in Motion BlackBerry 9700 (4,66%)Apple iPod Touch (4,03%)Research in Motion BlackBerry 8530 (3,49%)Motorola Droid X (3,1%)Research in Motion BlackBerry 9630 (2,73%)Research in Motion BlackBerry 8520 (2,54%)Motorola Milestone (2,51%)Research in Motion BlackBerry 9650 (2,42%)HTC Incredible (2,39%)Longtail (38,43%)

USA: Top 10 Devices

1318 Devices

USA: Top OS

9,23%

25,10%27,69%

37,98%

iOS (37,98%)Android (27,69%)Research in Motion (25,1%)Longtail (9,23%)

Where is Symbian?

India

Population: 1,210,193,422GDP (nominal)Total: $1.538 trillionPer capita: $1,265 h4p://en.wikipedia.org/wiki/India

65,41% 2,16%

2,20%

2,55%

2,55%

2,59%

3,07%

4,05%

4,17%

4,26%

6,99%

Apple iPhone (5,11%)Nokia 5130 XpressMusic (3,11%)Nokia N2700 (3,05%)Nokia 2690 (2,96%)Fly 2080 (2,24%)Research in Motion BlackBerry 9700 (1,89%)Nokia X2 (1,86%)Nokia E71 (1,86%)Nokia E63 (1,61%)Nokia 5233 (1,58%)Longtail (74,73%)

India: Top 10 Devices

565 Devices

India: Top OS

27,26%

1,05%

5,60%

6,10%

6,12%

6,54%

14,21%

33,12%

Symbian (33,12%)Android (14,21%)iOS (6,54%)Samsung (6,12%)Research in Motion (6,1%)Sony Ericsson (5,6%)Windows Mobile (1,05%)Longtail (27,26%)

Home of Symbian

Ghana

Population: 24,233,431GDP (nominal)Total: $37.481 billionPer capita: $1,542 h4p://en.wikipedia.org/wiki/Ghana

77,13%

1,31%1,37%1,47%1,70%

1,91%

2,23%

2,49%

2,59%

2,79%

5,01%

Sony Ericsson W350i (5,01%)Nokia N2700 (2,79%)Nokia 2330c (2,59%)Sony Ericsson S312 (2,49%)Sony Ericsson W880i (2,23%)Sony Ericsson K800i (1,91%)Apple iPhone (1,7%)Nokia E71 (1,47%)Nokia 5800 XpressMusic (1,37%)Nokia 5130 XpressMusic (1,31%)Longtail (77,13%)

Ghana: Top 10 Devices

644 Devices

WTF?

Ghana: Top OS

35,79%

2,10%

2,89%

4,90%

5,91%

12,92%

14,34%

21,15%

Symbian (21,15%)Nokia OS (14,34%)Sony Ericsson W Series (12,92%)Samsung SHP (5,91%)Sony Ericsson K Series (4,9%)Android (2,89%)BlackBerry OS (2,1%)Longtail (35,79%)

iOS?

Overview

Devices Device #1 Device Longterm OS #1 OS #2 OS Longterm

Global 2844 Apple iPhone (33,9%) 43,79 % iOS (38,7%) Android

(22,92%) 7,37 %

Germany 1307 Apple iPhone (40,01%) 36,32 % iOS (46,84%) Android

(22,51%) 5,12 %

France 556 Apple iPhone (40,8%) 37,88 % iOS (47,63%) Android

(18,45%) 5,28 %

Switzerland 593 Apple iPhone (58,76%) 21,9 % iOS (62,1%) Android

(18,57%) 5,75 %

Austria 710 Apple iPhone (24,34%) 48,55 % Android

(34,62%) iOS (26,44%) 6,04 %

USA 1318 Apple iPhone (33,7%) 38,43 % iOS (37,98%) Android

(27,69%) 9,23 %

India 565 Apple iPhone (5,11%) 74,73 % Symbian

(33,12%)Android (14,21%) 27,26 %

Ghana 644 Sony Ericsson W350i (5,01%) 77,13 % Symbian

(21,15%)Nokia OS (14,34%) 35,79 %

OS & Versions

iOS Versions

Global: iOS Versions

iOS Version 4.3.x49,27%

iOS Version 4.2.x26,00%

iOS Version 4.1.x9,04%

iOS Version 4.0.x4,88%

iOS Version 3.2.x0,19%

iOS Version 3.1.x8,52%

iOS Version < 3.12,11%

iOS Version < 3.1iOS Version 3.1.xiOS Version 3.2.xiOS Version 4.0.xiOS Version 4.1.xiOS Version 4.2.xiOS Version 4.3.x

Germany: iOS Versions

iOS Version 4.3.x51,38%

iOS Version 4.2.x25,22%

iOS Version 4.1.x8,94%

iOS Version 4.0.x4,45%

iOS Version 3.2.x0,20%

iOS Version 3.1.x8,04%

iOS Version < 3.11,77%

iOS Version < 3.1iOS Version 3.1.xiOS Version 3.2.xiOS Version 4.0.xiOS Version 4.1.xiOS Version 4.2.xiOS Version 4.3.x

USA: iOS Versions

iOS Version 4.3.x42,19%

iOS Version 4.2.x32,60%

iOS Version 4.1.x6,99%

iOS Version 4.0.x5,36%

iOS Version 3.2.x0,42%

iOS Version 3.1.x10,19%

iOS Version < 3.12,25%

iOS Version < 3.1iOS Version 3.1.xiOS Version 3.2.xiOS Version 4.0.xiOS Version 4.1.xiOS Version 4.2.xiOS Version 4.3.x

Overview: iOS Versions

Global

Germany

USA

0 25 50 75 100

iOS Version < 3.1iOS Version 3.1.xiOS Version 3.2.xiOS Version 4.0.xiOS Version 4.1.xiOS Version 4.2.xiOS Version 4.3.x

Android Versions

Global: Android Versions

Android Version 3.x0,65%

Android Version 2.3.x12,68%

Android Version 2.2.x56,11%

Android Version 2.121,91%

Android Version < 2.18,64%

Android Version < 2.1Android Version 2.1Android Version 2.2.xAndroid Version 2.3.xAndroid Version 3.x

Germany: Android Versions

Android Version 3.x0,84%

Android Version 2.3.x13,32%

Android Version 2.2.x59,90%

Android Version 2.120,03%

Android Version < 2.15,91%

Android Version < 2.1Android Version 2.1Android Version 2.2.xAndroid Version 2.3.xAndroid Version 3.x

USA: Android Versions

Android Version 3.x0,69%

Android Version 2.3.x4,82%

Android Version 2.2.x58,54%

Android Version 2.120,89%

Android Version < 2.115,05%

Android Version < 2.1Android Version 2.1Android Version 2.2.xAndroid Version 2.3.xAndroid Version 3.x

Overview: Android Versions

Global

Germany

USA

0 25 50 75 100

Android Version < 2.1Android Version 2.1Android Version 2.2.xAndroid Version 2.3.xAndroid Version 3.x

Enough Numbers!

Time

TechnologyUsers

In Mobile, fragmentation is forever. Deal with it.

Richard Wong, Investor in AdMob and GetJar

regions, people and situations require a di!erent use of services.

App or Web?

“Cool URIs don't change“Tim Berners-Lee

http://www.w3.org/Provider/Style/URI

“Apps are like Songs“Daniel K. Appelquisthttp://www.torgo.com/blog/2009/06/apps-are-like-songs.html

The more you limit an o!ering, the easier it gets to access it through an App.

The more comprehensive your content gets the more meaningful it gets to access it through the Web.

http://www.flickr.com/photos/akira_1972/4376398576http://www.flickr.com/photos/donkeyhotey/5679642883http://www.flickr.com/photos/gsfc/5710028991/http://www.flickr.com/photos/ethanhein/2298278791http://www.flickr.com/photos/baldheretic/2902896742http://www.flickr.com/photos/garryknight/4888370567http://www.flickr.com/photos/tomfbh/135393066/http://www.flickr.com/photos/novecentino/1020778171/http://www.flickr.com/photos/tbrg-dan/3802885100/http://www.flickr.com/photos/spitzgogo/286917522

@rolandguelle thank you!

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