Developing your

Visual

Chisa D. Pennix-Brown, MBA @LadyBizness

Marketing Message

MESSAGEThe Message can be the same at the

CORE,

but must change slightly

depending on the

TARGET DEMOGRAPHIC

& the PLATFORM the message is on.

Customer Profile

Hashtags # = Hashtags

Helps to congregate

messages based

on The words you

select

Resource:

Hashtags.org

Twubs.com

WIIFMWhat problem does your

business/service/product

FIX?

Beats Headphone

TwitterYour message

needs to be short.

120-130 characters

Leave space for RT

Use Action Verbs

Use Links

Use Hashtags

Beats Headphone

FacebookYour message can be

longer 400-500

characters get the most

shares

Use photos to get more

reposts

Use of “I” and “me”

Use Links to drive traffic

Use Hashtags

Beats Headphone

PinterestInclude descriptions in

each post. Typically 200

characters get the most

Repins.

Content keywords to use

Separate Boards

Use Links to drive traffic

Use Hashtags

Beats Headphone

Instagram Clear branded photos

With your logo or

website are the best

Include descriptions in

each post.

Hashtags are most

important for traffic

Beats Headphone

Visual messageMake it Authentic

Make it Consistent

Drive Traffic

Call to Action

Q / A

www.GTCC.edu/SBC