Post on 07-Dec-2014
description
Designing with Visual Language
v
v
v
Interaction & Interface
Client & user needsContent & structureFunctional & system
NavigationIA, sitemap
Pages, paragraphs, mediaWireframes, sketches
www.winmetoyou.com
Simple Brief1 x core audience
1 x user task1 x layout required
Audience 1
A more typical example
Audience 1 Audience 2 Audience 3
Audience 4 Audience 5 Audience 6
1 2 3 4 5 6 1 2 3 4 5
1 23 45 6 12 34 5
12 34 56 1 2 34 5
12 34 56 1 2 34 5
1 23 45 6 12 34 5
1 2 3 4 5 6 1 2 3 4 5
12 34 56 1 2 34 5
1 23 45 6 12 34 5
Visual Design
ColourTypography
ContentGraphic style
Style sheetsFont stacks
PhotographyLine style, gradients etc
What’s the point?
Help people FEEL something
Visual Language
www.qub.ac.uk
ProfessionalHuman
Understanding
www.bbc.co.uk/irish
ModernCultural, not patriotic
Open
Designing With Visual Language