Designing the future of smart mobility

Sep

, 7 | K

yiv Intelligent Mobility Platform

What is a city?

An inhabited place; a place larger than a village or town: a large,

prominent or important center of population: a relatively

permanent and highly organized center having a population with

varied skills, lacking self-sufficiency in the production of food,

and usually depending on manufacture and commerce to

satisfy the wants of its inhabitants.”

Merriam Webster Dictionary

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❞

85% of Global GDP generated in the cities, mainly due to millennia cities

75% of world’s natural resources are consumer by cities

[1. World Bank; 2. The New climate economy, Seizing the Global Opportunity; 3. United Nations, 2015]

No country has ever reached middle income status without urbanizing

A trip from West to East before 1950

2+ weeksBy personal vehicle

8+ weeksFor military convoy

US Interstate Highway System project

started from 1956 and formally competed in

1992 (about 36 years) and cost

approximately $521 billion (after adjusting

for inflation).

• 36 years long

• 49 states affected

• 42 795 miles and 55 000 bridges built

• Up to 40 hours trip

The engine of growth

• Boomed domestic market growth

• Dramatic growth of trucking industry & drop in cost of shipping

• Internal tourism growth stimulating all small & medium sized businesses

• Booming automotive industry

• And many more

$6 return

in economic productivity for

each $1 of cost

[EPL, Federal Highway Administration, 1960-2010]

Number of Drivers and Motor Vehicles in the United States, 1960-2009

Mill

ions

[The INRIX 2018 Global Traffic Score]

Boston, MA

Washington, DC

Chicago, IL

New York City, NY

Los Angeles, CA

164 hours

155 hours

138 hours

133 hours

128 hours

Time wasted in traffic

1 year $6.7 B86%

How big is the traffic problem?

Work commute trips are taken by car

Time lost in traffic congestion out of entire life of average citizen living in largest US cities

Annual average cost of congestion per top 5 largest US cities

Cities are reaching another tipping point

55%30% 66%

1970 2018 2050

[United Nations, Urban population share of world’s total population]

3.7 Billion 7.6 Billion 9.7 Billion

Are cities prepared for upcoming future challenges?

Technology gives us a chance to design our future

Mega trends are shaping the future

Interconnected

Electric

SharedAutonomous

Data driven

New mobility formats are already here

Self-driving car

Micro transit

Autonomous shuttle

New business models

Platooning

Carpooling

Self-driving cars are closer then we might think

Waymo has launched robotaxi service in Arizona (Dec’18).

Apple has purchased self-driving start-up Drive.AI ( Jan’19).

Uber Autonomous vehicle unit is valued at $7.23 B (Apr’19). In partnership with Volvo, Uber is testing self-driving trucks in Arizona.

Nvidia is working on the world's first commercially available Level 2+ automated driving system – Nvidia Auto Pilot.

GM has invested in Lyft and purchased self-driving startup Cruise Automation.

And many more…

Autonomous vehicle market is expected to reach$556 B in 2026 (39.47% CAGR)

[Allied Market Research, 2018]

But how city authorities will..

…ensure safety?

…effectively orchestrate all emerging and new to come mobility services?

…proactively identify mobility bottlenecks and impose improvements?

…effectively manage road infrastructure & assets?

• Full situation awareness

• Connected smart roads

• Connected vehicles

• Real-time analysis & anomalies

detection

• Prescriptive traffic orchestration

Setting the foundation for mobility of the future

• Accelerating the development of mobility business use cases

• Shorter time to market

• Flexibility

• End-to-end solution

• Competitive advantage

Enabling the future business use cases

• Intelligent traffic orchestration

• Smart traffic lights

• Detecting driving anomalies

• Traffic rules reinforcement

• Emergency free line

• Optimizing public transport

• And many more

Challenges

High uncertainty

Having limited domain knowledge, how to catch up quickly?

High risks

Having smart teams & extensive experience , SoftServe is ready to invest. But where to invest?

Operational challenge

Being by design focused on execution excellence. How to enable start-up setup inside the company?

Finding the approach that works

Public-private partnerships (P3)

Get closer to domain experts to gain better understanding of problems and their level of urgency, ideas, etc.

Win-win partnerships

Search for new collaborative business models

Solutions concepts

Design the vision of the nearby future in order to facilitate early feedback & iterate faster

Co-creation

Proactively drive product vision with clear milestones for validation & pivoting

Platooning pilot project with P3

Challenge:

How to lower barrier for wide technology adoption?

Solutions:

Provide evidence & data-driven suggestion to max fuel saving.

Introduce IMP to collect relevant data & calculate savings in different conditions (platooning setup, road, weather, etc.)

Outcomes: successful pilot project execution, negotiating approach to deployment.

Manual Driving

Platooning

7% combined fuel saving

Traffic dashboard solution concept

Challenge:

How to provide actionable insights and suggestions for smart city traffic management?

Solutions Concept:

Use IMP to combine different data sources (proprietary & open data) and provide insights leveraging advanced analytics

Connected vehicle pilot project

Challenge:

The need for a quick & easy way to connect a vehicle to support multiple mobility business use cases.

Solutions:

Using off-shelf components, a plug & play device was developed that plugs into a car’s standard diagnostic port and sends in real-time telemetry to cloud.

Relevant use cases:

Predictive maintenance, driver’s behavior, traffic optimization, etc.

What’s next?

Vision Pilot projects

Several full-scaledeployments

Full-scale projects

Solution Concepts

Time

Value forcustomers

We are here

Q&A

THANK YOU