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Mr. Cameron Dellar Group Packaging Manager

Pack Innotech, 22-23 May 2013 Bangkok, Thailand

H.J. Heinz Company Designing Packaging for Ease of Use

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Designing Packaging Ease of Use for Improved Accessibility

Demographic Metrics

Design Relationships

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Accessibility Benchmarking Scale +8 The product is universally easy to use. 95% of the population can access without use of a tool 0 Most consumers with functional limitations will require additional time or effort to use. 75% of the population can access without use of a tool -8 The product is impossible to access for people with functional limitations. Less than 60% can access without the use of a tool.

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Current Improved

Triangle and ‘tear

here’ enlarged

Enlarged product description

Enlarged claims

Adjusted positioning of ™ and ©

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Current Improved

Tab highlighted with colour and ‘lift here’

added.

Clearer text.

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Relationships • Understand the demographic of the market • Appreciate that eating occasions have changed • Evaluate the minimum Accessibility Score

required • Work with your packaging equipment and

packaging material suppliers • Independent assessments are critical to confirm

that you are heading in the right direction

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Thank you Questions?

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