Post on 21-Apr-2017
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IT IS THE YEAR 2016.tb i `ljb = ql = q e b = c r qrR b
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@CARRIEHD
YOUR HOST`^RR f b = e^kb =@ C A R R I E H D
MISSION BRIEFING50
@CARRIEHD
1. Future-Friendly Content - What is it and why do you need it?
2. How it starts: Research
3. Understanding the subject domain
4. Bring it to life with content design
5. Using your models for interface design
crqrRbJcR fbkaiv=`lkqbkqSTORED, STRUCTURED, AND CONNECTED FOR PEOPLE AND COMPUTERS, BEYOND THE USER INTERFACE.
@CARRIEHD
WHERE IT STARTEDOMNR = f ^ = p rjj f q
IA SUMMIT 20158
Goal: Create a future-friendly presence for annual event
Need: Anticipate every future event, not just 2015
Audience: Information architects and content strategists (No pressure!)
Outcome: Met our goals by practicing the same information architecture and content strategy methods we’re sharing today
0
@CARRIEHD
FUTURE-FRIENDLY CONTENT SOLVES PROBLEMS
9
So much content
So many devices
Changing design trends
Organization-centric
Silos
0
@CARRIEHD
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INTERFACES ARE WINDOWS ON THE WORLD100
@CARRIEHD
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RbplrR`b=_bclRb=RbmRbpbkq^qflkKYOUR FIRST DESIGN DOESN’T CARE ABOUT YOUR PLATFORM OR WHAT CONTENT YOU HAVE.
FORGET WEBSITES. FORGET SITEMAPS.
CONSIDER THE pr_gb`q=alj^fk=AND THE RESOURCES WITHIN.
@CARRIEHD
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DESIGN BEGINS WITH WORDS13
Design starts from sharing a common language
Information spaces have contextual concepts, relationships, and rules
Our fundamental design is a model of connected concepts in a ‘subject domain’
The interfaces we then create are representations of that abstract space
0
@CARRIEHD
bumbRqp=j^m=qeb=tlRiaI=rpbRp=j^Rh=qeb=mlfkqp=lc=fkqbRbpqKGOOD MODEL-BASED DESIGN HAS COMPLEXITY BEHIND THE SCENES AND CLARITY UP FRONT.
FIND A BALANCE BETWEEN AUTHORITATIVE AND ACCESSIBLE.
@CARRIEHD@CARRIEHD
“So we’re putting on a ÅçåÑÉêÉåÅÉ=ÉîÉåí about f^. This óÉ~ê we
will be in jáååÉ~éçäáëI=jk. Our éêçÖê~ã has ÑìääJäÉåÖíÜ=and=
äáÖÜíåáåÖ=í~äâë from fantastic ëéÉ~âÉêë and âÉóåçíÉë, and other
Ñçäâë giving ÑìääJÇ~ó=and=Ü~äÑJÇ~ó=ïçêâëÜçéë, on íçéáÅë like
Future-Friendly Content. _ççâ=É~êäó for that one! The main event
has Ü~åÇëJçå=sessions for ÄÉÖáååÉêë and ÉñéÉêíë.
We host ëÉëëáçåë and ëçÅá~ä=ÉîÉåíë in different îÉåìÉë all over
the cityI=with the help of our îçäìåíÉÉêë and ëéçåëçêë.”
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GETTING HOLD OF THE WORDS150
@CARRIEHD
i s each event an i nstance o f the overa l l ‘ conference ’ ?
i s the top i c a lways the same?
new locat i on each year ?i s th i s a type o f
ta l k or a durat i on ?
can a speaker a l so g i ve a workshop ?
Is a keynote d i f f erent to a speaker ?what are peop le g i v i ng
workshops ca l l ed ?
a l l sess i ons have var i ab l e durat i on ?
i s th i s k i nd o f top i c l i k e the ma in event top i c ?
t i c ket i ng ? ava i l ab i l i ty ? workshops on ly ?
d i f f i cu l ty ? wh i ch sess i on types ?
d i f ferent venue for each sess i on !
i s soc i a l just a k i nd o f sess ion ?
can vo lunteers a l so be speakers ? what about i n
the future ?
i s a sponsor a lways assoc i a ted w i th a
sess i on ?
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CONCEPTS EXTRACTED160
@CARRIEHD
Brand: The overall brand, distinct from specific events.
Event: The 2016 IA Summit is an event.
Location: Place the event is held. Different city each year.
Venue: Within the location, a specific venue (usually a hotel) houses the event.
Hotel: The ‘official’ hotel for attendee accommodation. Usually this is the same as the event venue, though not necessarily.
Person: An individual associated with one or more events.
Role: The specific role (such as a speaker, co-chair, or volunteer) a person has within an event. A person may hold one or more roles for the same event.
Topic: May refer to the subject theme of a specific session, or an overall event.
Session: A specific occurrence within an event, such as a workshop or social.
Session format: The type of session, such as 45m talk, social, or workshop.
Track: A thematic grouping of sessions
Sponsor: Company who sponsors an event or specific session
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CAPTURING THE DOMAIN MODEL170
@CARRIEHD
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CONCEPTS19
Concepts hold specific meaning within a subject domain
We define them at a generalised level to which specific examples can be applied
Concepts have their own descriptive properties
0
@CARRIEHD
RELATIONSHIPS20
Relationship values explain how concepts connect in reality
They help to define the structure of the working model outside of an interface
Explaining in an interface ‘how’ ideas connect supports learning through linking
0
@CARRIEHD
THE DOMAIN MODEL21
The domain model is our working model of how the concepts and relationships within a specific subject domain fit together
It is not intended as a sitemap, nor should it be limited by our content inventory
It aims to describe the subject complexity and we can decide later which parts of the model we want to expose in our interface
Domain models model truth, not websites
0
@CARRIEHD
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MODELING THE INFORMATION SPACE220
@CARRIEHD
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alj^fk=fp=`lkqbuqI=`lkqbkq=fp=bumRbppflkKDOMAIN MODELS CAPTURE AN OVERALL CONTEXT.
CONTENT MODELS ZOOM IN TO SPECIFIC STRUCTURE.
@CARRIEHD
FUTURE-FRIENDLY CONTENT SOLVES PROBLEMS
24
So much content
So many devices
Changing design trends
Organization-centric
Silos
0
@CARRIEHD
CONTENT DESIGNcRlj = `lk` b m q = ql =R b ^ i f q v
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SPACECRAFT CONTENT MODEL260
@CARRIEHD
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@CARRIEHD / @MIKEATHERTON
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qR^mmba=fk=qeb=_lav=cfbiaWHEN CONTENT IS UNSTRUCTURED IN A ‘BLOB,’ CORE CONCEPT ATOMS ARE INVISIBLE AND UNACCESSIBLE.
@CARRIEHD SHOUT OUT TO JEFF EATON @EATON
CROSS-CHANNEL READY29
Meaning and relationships stored in a database, represented in an interface
Build many different interfaces to represent the same content and structure
Ready for visual redesigns or new devices yet to come.
0
@CARRIEHD
Rl_lqJRb^a^_ibCREATE CONTENT FOR CONSUMPTION BY HUMANS, SEARCH BOTS, AND ALGORITHMS
ALLOW CONTENT TO BE PUBLISHED ON EXTERNAL PLATFORMS WHILE RETAINING INTEGRITY
ALLOW YOUR CONTENT TO BE AVAILABLE AS AN API FOR THIRD-PARTY USE.
@CARRIEHD
SCALABLE FOR THE FUTURE31
Create a structure to support a lot of content
Accommodate current and future content inventory
Build connections and create a knowledge network across subjects
0
@CARRIEHD / @MIKEATHERTON
PLAN FOR IMPLEMENTATION33
Working as a team
Understanding content management
The Future-Friendly CMS
Understanding Content Type
Planning for Display
0
@CARRIEHD
MISSION NEARLY COMPLETE340
@CARRIEHD
1. Future-Friendly Content - What is it and why do you need it?
2. How it starts: Research
3. Understanding the subject domain
4. Bring it to life with content design
5. Using your models for interface design
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ATOMIC DESIGN & CONTENT360
@CARRIEHD
`lkqbkq=^p=abpfdk=j^qbR f^iCREATING DESIGN PATTERNS AND BUILDING CONTAINERS FOR CONTENT
@CARRIEHD
CONTENT AS DESIGN MATERIAL380
@CARRIEHD / @MIKEATHERTON
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CONTENT AS DESIGN MATERIAL - PATTERNS390
@CARRIEHD
CONTENT AS DESIGN MATERIAL - DYNAMIC DISPLAY - SPEAKERS400
@CARRIEHD / @MIKEATHERTON
CONTENT AS DESIGN MATERIAL - DYNAMIC DISPLAY - TEAM410
@CARRIEHD / @MIKEATHERTON
CONTENT AS DESIGN MATERIAL - TEMPLATES420
@CARRIEHD / @MIKEATHERTON
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Ma in Event
Sess i on date , s tart t ime - end t ime
Sess ion Name
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@CARRIEHD
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TIM BERNERS-LEE, 2008
FUTURE-FRIENDLY CONTENT SOLVES PROBLEMS
44
So much content
So many devices
Changing design trends
Organization-centric
Silos
0
@CARRIEHD
THE FUTURE^ =dR b ^q = _ f d = _ b^r q f c r i = qljlRRlt
mfqc^iipONGOING COMMITMENT AND RESOURCES TO SUPPORT DOMAIN-DRIVEN DESIGN IS ESSENTIAL
@CARRIEHD
`lkqbkq=fp=qeb=telib=a^jk=mlfkqKWE CONNECT WITH PEOPLE TO CONNECT THEM TO INFORMATION.
@CARRIEHD
qefkh=afccbRbkqKUNDERSTANDING HOW DEVELOPERS, WRITERS, AND COMPUTERS THINK WILL MAKE YOU A BETTER DESIGNER.
@CARRIEHD
alkÛq=_b=^cR^fa=lc=`ljjfqjbkqKBEING FUTURE-FRIENDLY MEANS DESIGNING FOR LONG-TERM BENEFITS AND BUILDING ON STABLE FOUNDATIONS.
@CARRIEHD
pbb=qeb=telib=_l^RaKCREATE GREATER VALUE BY MODELING THE COMPLETE DOMAIN, AND STITCHING YOUR CONTENT INTO THE FABRIC OF THE WIDER WEB.
@CARRIEHD
MISSION ACCOMPLISHED510
@CARRIEHD
1. What is Future-Friendly Content? Why do you want to have it?
2. How it starts: Research
3. Understanding the subject domain model
4. Bring it to life with content design
5. Using your models for interface design
@CARRIEHD
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— JEFF JARVIS