DESIGN WITHOUT EGO

Davide ‘Folletto’ Casali at Bologna

Manifesto Ibridi F E L L O W

UX REDIRECTOR ADVISOR

NIGHT.EU

E. Sottsass, P. King VALENTINE TYPEWRITER

C. & R. Eames LOUNGE CHAIR AND OTTOMAN

Théophile Steinlen POSTER LE CHAT NOIR

J. Ive ORIGINAL IPOD

Why doesn’t good design happen every time?

Design is inherently transdisciplinary.

THE EGO

PART I

“”

Laura Kalbag, ind.ie

We devote so much of our time and care to our work that it becomes entangled

with our self-esteem.

http://alistapart.com/column/me-and-my-big-fat-ego

ego /‘ēgō/ noun a person's sense of self-esteem or self-importance.

Ego is the natural enemy of good design.

IMPACT ON

PERSONno growth

anger emotional disconnection

denial

defensive

DESIGNlack of diverse perspective

discounting user feedback

low quality

low creativity

IMPACT ONno experimentation

TEAMIMPACT ON

no empowerment

low morale

no responsibility

difficult collaboration

FACE THE EGOS

PART II

“”

Bruno Munari

I humbly suggest that a designer shouldn’t have a personal style.

Because he gives a style to a product.

AT A PERSONAL LEVEL…

ego /‘ēgō/ noun the voice inside you that says “I”.

Thanks to Chris Blower.

Thoughts Focus

From the “Thought Pump” research by Marieke Van Vugt

Have a walk in the park

AT A DESIGN LEVEL…

Share as early as possible

“We reviewed the material every day” “And when you get over the embarrassment, you’re more creative.” – Ed Catmull, Pixar

Criticize the design not the person

Ref: “Getting to Yes” and “Harvard Negotiation Project”

AT A TEAM LEVEL…

EGO as

Confidence

EGO as

Arrogance

Listen to people

Give people full credit

WHY EGO KEEPS BEING REWARDED?

PART III

SURVIVORSHIP BIAS

We overlook all the people that did the same and failed.

We look only at the things that survived, ignoring the ones that didn’t.

SMARTASS BIAS

Negative feedback is perceived as smarter.

Teresa Amabile (1981) Brilliant but Cruel

LONE GENIUS BIAS

Individuals are awarded greatness, not teams.

Ref: “Power of Two”

Steve Jobs

by vonguard by Matthew Yohe

Steve Jobs

Tim Cook

Jonathan Ive

Philip W. Schiller

Steve Wozniak

Adriano Olivetti

Adriano Olivetti

Gae Aulenti

Ettore Sottsass

THE GREATNESS

IS IN THE TEAM

Good design is humble.

Thanks.

@Folletto

INTENSEMINIMALISM.COM