Design Sprint for Inceptions

WELCOME

Ds

Gastón Valle@gastonvalle

Silvia Calvet@silviacalvet

Tell us about your super powers!

5min

Interaction Designer

Visual Designer

Operations Product Owner

Tech Lead

Tech LeadiOS Dev

Android Dev

Product Owner

Services Dev.

Designer

Client

vs.

Stakeholder

Expectations

+ create your Deck+ Q&A

Intro

Inception & DS Inceptions

Design Sprints

What is anINCEPTION?

#Inception

¿How do we start a new project?

With a powerful expectation-setting tool that will help us to make sure you get the right people on your bus and that it’s headed in the right direction long before the first line of code ever gets written.

“The assumption of consensus where none exists is what kills most projects”

Jonathan Rasmusson

The two main objectives are to understand the WHY behind the project and the HOW to make it real.This set of activities force you to ask the right (and tough) questions before starting that we usually avoid or miss.

DURATION: 2 days to 2 weeksPARTICIPANTS: anyone directly involvedSUCCESS CRITERIA: we are ready to start!OUTPUT: Living artefact

#Inception Deck

WhyHow

Jonathan Rasmusson

Why are we here?

This is a quick reminder about why we are here, who our customers are, and why we decided to do this project in the first place

Create an Elevator Pitch

If we had thirty seconds and two sentences to describe our project, what would we say?

Design a product box

If we were flipping through a magazine and we saw an advertisement for our product or service, what would it say, and, more importantly, would we buy it?

Create a NOT list

It’s pretty clear what we want to do on this project. Let’s be even clearer and show what we are not doing.

Meet your neighbours

Our project community is always bigger than we think. Why don’t we invite them over for coffee and introduce ourselves?

Show the solution

Let’s draw the high-level blueprints of the technical architecture to make sure we are all thinking of the same thing

Ask what keeps us up at night

Some of the things that happen on projects are downright scary. But talking about them, and what we can do to avoid them, can make them less scary

Size it up

Is this thing a three-, six-, or nine-month project?

Be clear on what’s going to give

Projects have levers like time, scope, budget, and quality.What’s most and least important for this project at this time?

Show what it’s going to take

How long is it going to take? How much will it cost? And what kind of team are we going to need to pull this off?

What is aDESIGN SPRINT?

LogotypeAGILE TRANSFORMATION – AGILE PRACTICE LOGOTYPE

Design sprints are a framework for teams to solve and test design problems in a short time period.

DS are an structured brainstorm based on Design Thinking and Agile development.

Traditional ApproachThis is the traditional appraoch of developement.

IDEA 1

2

4

BUILD

LAUNCH

LEARN

3

DesignSprint

The sprint give teams a shortcut to learning without

building and launching.

IDEA 1

2

4

BUILD

LAUNCH

LEARN

3

Design Sprint 1 to 5Days

Planning FollowupUNDERSTAND DIVERGE PROTOTYPE VALIDATEDEFINE DECIDE

Design Sprint

Ds

The Challenge

§ What will solve this challenge?

§ For whom we are designing a solution?

§ Why it is important?

(We will come back to this later)

What is our goal for today?

The Challenge

Chic Vitoria hotel

https://www.flickr.com/photos/lisabrideau/9464109485

PO(Gerente)

Marketing RRPP

Recepción Clientehospedado

Tecnología

DEFINEStakeholders map

PersonaUser statements

User JourneyDesign principlesChallenge Review

Agenda

PROTOTYPEStoryboard

Split in teamsPrototype

And plan test

UNDERSTAND DIVERGE PROTOTYPE VALIDATEDEFINE DECIDE

UNDERSTANDProject map

Lightning talksHow might weUser interviews

DIVERGESolution sketch

Crazy 8Present ideas

Crazy 1 Presentación de idea

DECIDEZen dot voting

DecisionDecision matrix

VALIDATEUsability test

Stakeholders reviewTechnical feasability

The Challenge

Chic Vitoria hotel

We want to improve our guests experience by offering them customization services to improve their comfortability, so they can relax, unwind, and enjoy exquisite gastronomic experiences. This new service need to be launched in less than 3 months.

The Challenge

• It offers a modern space with personality. • High level of comfort • Custom rooms

• For business travelers• Couples on romantic getaways• Few for families with kids

• Market restaurant very well-valued in the city• Services:

• SPA & Health• Sports • City activities

Some complaints:• Nice rooms but still can’t rest well

Success metricRaising online rating (from 7.1 to over 8)

https://www.flickr.com/photos/lisabrideau/9464109485

You can open the envelope

NOW

Bienvenidos & COFFEE

INTROIntro a la Design Sprint

DESIGN CHALLENGE El reto

COMPRENDERLightning talks (5 min cada)● PO- Director● Recepción● Marketing● Tecnologia● Cliente

DEFINIRMapa de Stakeholders ( min)Persona (2 min)User statements (10 min)User Flows - create & discuss (7 min)Design principles (10 min)Revisión del challenge (5 min)

La AgendaDIVERGERIntroCrazy 8 (5 min)Presentación de ideas (5 min)Crazy 1 (5 min)Presentación de idea (15 min)

DECIDIRZen dot voting (1min)Decisión (1 min)

PROTOTYPERevisión de lo que hemos hechoIntro prototipadoDivisión de equipos Prototipado &show solution (10 min)

VALIDARIntro al test con usuarios Test con usuarios

Gracias! (y siguientes pasos)

This workshop summarizes the spirit of what is

and what is lived in a DS.

We encourage you to run an authentic

DS.

Understand

Lightening TalksHMW

Not today

#HMW

How might we?

assumes solutions

may exist

Creative confidence

says we might not

have solutions, but

let's try

Freedom to share

is all about finding creative

solutions together

Build on the ideas of others

Technology

PO(Manager)

Guest

Reception

Marketing RRPP

- Guests ask for recommendations.- No places when a booking a service.- We keep track of all requests in an excel.- Some customers asked for a pillow menu- One business traveler asked for a specific type

of mattress to rest better

- The website shows the beauty of the building and rooms (Booking is available on the website)

- Guest surveys has 40% participation- 68% showed interest in a Pillow Menu

- Reception requests logs show problems on services reservation

- Considering new App to automate ‘conceirge’ services.

- In the city for professional reasons (attending a conference –CAS-)

- Want a comfortable room to make sure you can rest well (lots of energy needed for the CAS)

- Sleeping well is really important- Will stay few more days after the conference to

enjoy the city

- Good reviews in general, but some incidents have push the score down

- Comfortable rooms, restaurant and location are the strongest points

- Incidents for not being able to enjoy services due to overbooking (most with external partners)

- Recent decision to buy different pillows and have a pillow menu

- The website is a customized CMS, easy to change

- We have template for new forms to reserve services or buying

- Currently considering an App for guests that is customizable

#Lightening talks

Define

Stakeholders mapPersonaUser statementsUser JourneyDesign principlesChallenge Review

#Stakeholders map

Products and services often have multiple types of people they are designed for. The stakeholder map lists all the possible people concerned in a situation.

>This will help to select for whom we will be designing the solution.

OutsideTravel agentsEvents agenciesHotel Providers

HotelReceptionistConciergeHousekeepingWaiter / waitressEntertainersBaby sitters

UsuariosHotel GuestsVistisRestaurants guestsLocal companies

Example for Chic Vitoria

#PersonasBio● He is the commercial director of a leading

national company. ● Carlos spends 3 to 5 days away from home,

on business trips.● Although he travels, it costs him to sleep

outside his home.● He runs 10km first thing in the morning.

Goals at the hotel● Easy and relaxed dinner● Sleep● Shower and enjoy a good breakfast.

Frustrations1. The company’s agency is in charge of

booking the hotel,2. Sometimes he arrives late to hotel because

work dinner.

Carlos Age: 35People are archetypes of users - a

kind of ' collage '. This means they are not real people, but they are based on reality (research) .

They are a tool that helps us focus on designing something for a type of behavior , instead of falling into the trap of designing for all.

https://www.flickr.com/photos/proimos/5865628122

#PersonasHistoria● Casada hace 11 años y con 2 hijos (5 y 9años).● Busca escapadas con encanto no sólo para poder

compartir buenos momentos con su familia, sino para disfrutar de momentos especiales con su marido.

● Es abogado, y tiene jornada larga y agotadora.

Actividades en el Hotel● Puntualmente cena en el hotel. ● Dormir● Desayuno en familia● Servicio de canguro

Comportamientos clave

1. Planea con mucha ilusión las escapadas, busca sitios con encanto y servicios para desconectar de su intensa rutina,

2. Reserva por adelantado servicios para su estancia..

Marta42 añosPeople are archetypes of users - a

kind of ' collage '. This means they are not real people, but they are based on reality (research) .

They are a tool that helps us focus on designing something for a type of behavior , instead of falling into the trap of designing for all.s

___________ is __________________________

that needs a way to ________________________

_________________________________________

becaue they value __________________________

_________________________________________

#User statement

Create the user statement

[needs]

5min

[name] [characteristics]

[insight]

___________ is __________________________

that needs a way to ________________________

_________________________________________

becaue they value __________________________

_________________________________________

#User statement

Create the user statement

5min

5 minWrite theUser statement

#User journey

Identify 5-7 key moments. Start with discovery & goal.

Remember, keep your specific user in mind.

Let's talk about details, but let's not talk interface!

#User journeyChoose

dateBook hotel Pack Hotel

Check inEnter the

room

Ejemplo - Viajar al Boutique hotel

5min

Changesin

bookings

Book services Travel Rate

serviceCheck

out

Book tripfor an

employee

? ? ?

Identify 5-7 key moments. Start with discovery & goal.

Remember, keep your specific user in mind.

Let's talk about details, but let's not talk interface!

5minDraw theUser Journey

Not today

#Design Principles

What are the 3 words you would like to listen to your users when describing the product you're creating now?

§ 1 principle (1 post it) / 3 min

§ Share and sort / 7 min

5min

#Refine the Challenge

Based on what we've seen so far, Let’s refine the challenge that we had established .

We will design _____________________________

To improve the experience of _________________

_________________________________________

Because they value _________________________

_________________________________________

[what]

[whom]

[why]

5min

#Refine the Challenge

Based on what we've seen so far, Let’s refine the challenge that we had established .

We will design _____________________________

To improve the experience of _________________

_________________________________________

Because they value _________________________

_________________________________________

A FORM TO CUSTOMIZE

BUSINESS TRAVELLERS

A GOOD NIGHT SLEEP AND WAKE UP RESTED

Diverge

Solution sketchCrazy 8Present ideas Crazy 1 Presentación de idea

#Quality < Quantity

The best way to find good ideas is to have lots of ideas

#Headlines

< 6 wordsYou don’t need to write everything

#Text < Images

It is easier to communicatewith Images

Una casa <

#Big Ideas

Be brave and spontaneous: we are exploring the impossible (later we will use the scissors…. )

#Crazy 8 in 5

The idea is to draw 8 offers ideas in 5 minutes

Needless detailsIt needs QUANTITY!!

05min

5 minLet’s Draw!

#Crazy 8

Share your solutions!

05min

#No but, < Yes, and

Build on ideas from others

Not today

#Crazy 1 in 5

Now, create 1 Big idea!,With all the details

05min

Not today

#Crazy 1 in 5

Share your solutions!

05min

Decide

Zen dot votingDecisiónDecision matrix

#Vote

Silence!

2min

2 minZen dot voting

Not today

#Review

Now we can talk.

We want to reach the best idea, and decide which will be prototyped.

10 min10min

Prototype

StoryboardSplit in teamsPrototypeAnd plan test

Not today

§ Mockup

§ Demo

§ Video

§ InVision

#Intro to Prototyping

3 teams

• Show solution – (IT)• MKT – PO –Prototype• Designer –plan test

Validate

Usability testStakeholders reviewTechnical feasability

Not today

§ Open questions

§ Listening and observe

§ Don’t try to defender or respond to comments, you’ll decide your solution later

§ Roll with the punches

§ Keep your interviewee on track

#User Testing

Is time to share your work with users!

Yujuuu!Great work!

§ How to understand and define our challenge , and for whom we design our solution sharing internal knowledge we have about the business , technology , user and market

§ How diverged in a balanced way and have incredible ideas that can solve real problems

§ How to decide which idea we pursue and prototyped

§ How to test and validate these ideas with users and within the organization

What we have learnt?

1.

2.

3.

4.

#References

SPRINTSolve Big problems and test new ideas in just five days.http://www.gv.com/sprint/

How design sprints are flexing for success - Google I/O 2016https://www.youtube.com/watch?v=awKVQUcku4A

Design SprintDevelopers Relations sitehttps://developers.google.com/design-sprint/

Not the end of the story…

DS vs INCEPTION

Inception Design SprintDuration 2 days to 2 weeks 1 to 5 days

Participants anyone directly involvedanyone directly involved

(Facilitator is a Design Sprint) Designers, Dev and Stakeholders)

Purpose Get all in the bus. Alignment. Collaboration, Speed, User validation.

Success Criteria Get ready to start Flexible. Defined in advance

Deliverables Living artefact Flexible. Defined in advance

Deck Flexible Deck 5 steps, from understand to validation.

When to use At the beginning At the beginning, and also iteratively. Ideal to improve ideas, releases and team work

Let’s look the activities

WHY WE ARE HERE

ELEVATOR PITCH

WHAT IS IT GOING TO TAKE

WHAT IS IT GOING TO GIVE

SIZE IT UPSHOW SOLUTION

MEET NEIGHBORS

UP AT NIGHTS

NOT LIST

PRODUCT BOX

X X X

Stakeholders mapPersona

User statementsUser Journey

Design principlesChallenge Review

StoryboardSplit in teams

PrototypeAnd plan test

UNDERSTAND DIVERGE PROTOTYPE VALIDATEDEFINE DECIDE

Project mapLightning talksHow might weUser interviews

Solution sketchCrazy 8

Present ideas Crazy 1

Presentación de idea

Zen dot votingDecisión

Decision matrix

Usability testStakeholders reviewTechnical feasability

Inception

Design Sprint

Our next inception

WHAT IS IT GOING TO

TAKE

SIZE IT UP

SHOW SOLUTIO

N

INCEPTION SPRINT 1

RESEARCH

§ DS are fast.

§ Make it outside of the office

§ Sugar and Coffee

§ No devices policy

§ 5-7 people (you can have guests on

schedule)

Tips & Tricks. Know your ecosystem. Set a good challenge.

§ Where are you: Agency or In house?

§ How the team is/will be

§ Time scale to develop & launch

§ How much clear is it what needs to

be done.

§ Do you have a challenge or issues?

Define your next Inception#myNextInception

Thankyou!

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