Post on 01-Nov-2014
description
March 7, 2013
PRESENTED BYAlex Schmelkin
DEMYSTIFYING MEDIA& DESIGN CAREERS
ABOUT ME
First job Hofstra UCCE (1995)First website Hofstra.edu (1996)Yesterday MCNY (1997) Founded Davanita (1998) Acquired by Avatar (2000)Today Ai (2002+)
• Founded 2002• Manhattan• 50 Employees• Transactional Expertise• End-to-end Ecommerce• IMA Top 10 Agency
WE PLAN AND BUILD
DIGITAL BUSINESSES
Careersin Digital
IN OR OUT?SPECIALIZE.NETWORK.
IN OR OUT?SPECIALIZE.NETWORK.
IN OR OUT?
BRANDvs.
AGENCY
IN OR OUT?
BRAND vs. AGENCY• Steady• Build a career and
advance• Great exposure to
commercial concepts• Ownership and control• Can get “stuck” on
projects
• Variety of projects• Dynamic and creative
environments• Learn from great
people, quickly• Can get “stuck” on
accounts• Agency hopping
IN OR OUT?SPECIALIZE.NETWORK.
THE INDUSTRY EXPECTS YOU TO BE A SPECIALIST.
SPECIALIZED
YEARS IN CAREER
Years 2 – 5
COMMON CAREER PATH IN DIGITAL INDUSTRY.
SPECIALIZED
YEARS IN CAREER
COMMON CAREER PATH IN DIGITAL INDUSTRY.
BUSINESS
MANAGEMENT
Years 2 – 5
UX DesignStrategy Technology
Management Project Manager Engagement Manager Chief Experience Officer
Design Lead
Art Director
Visual Designer(s)
Copywriter
UX Lead
Info Architect
Content Strategist
UX Researcher
Digital Strategist
Example Ai Project Team
Digital Strategist
Business Analyst
Data Analyst
Tech Lead
Developer(s)
Fender(s)
QA Engineers(s)
Sys Admin
IN OR OUT?SPECIALIZE.NETWORK.
NETWORK
Participate in local meet-ups.Consider an internship.Publish some thoughts.Attend an industry conference.Start early with LinkedIn.Find a good recruiter.
Get yourself out there. It pays off.
INTERN (2005)
SENIOR PM (2013)
• Write thoughtful cover letters
• Build a portfolio site• Connect on LinkedIn• Demonstrate personality
during interviews• Share 2-year goals
BUILD YOUR PERSONAL
BRAND
YOU
Thank you.
Alex Schmelkinas@alexanderinteractive.com