WILL MCINNES, CMO, BRANDWATCH

Unlocking the socially-powered invisible hand of technology.

Democratizing data & decision-making.

@willmcinnes

@brandwatch

WILL MCINNES, CMO, BRANDWATCH

Better Decisions Everywhere

@willmcinnes

@brandwatch

• 1200+ clients in 20+ international markets

• 98% customer satisfaction• Over 30% of Fortune 100• 300+ employees• International New York/San

Francisco/Brighton/Berlin/Stuttgart/Singapore

Brandwatch

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The ‘invisible hand’ is a metaphor used by Economist Adam Smith to describe unintended social benefits resulting from individual actions.

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You/we (probably) don’t have a CLUE.

These things, they control you.

You’re already a‘habit machine’ but now, even when you think you’re making decisions,you’re not.

You know this dude’sname

You fill your ears with music that was presented to you thanks to algorithms.

What you listen to…

Which wayyou go…

Where you as a junior doctor in the US are placed is thanks in part to a Matching algorithm

Where you work…

How your healthis managed…

“If you own a large vehicle but have no children, you're more likely to be overweight. If a health insurer purchases that data package on you -- likely paying pennies to get it -- then good luck getting a fair deal on your insurance”WIRED MAGAZINE IN CONVERSATION WITH:FRANK PASQUALE | LAW PROFESSOR | UNIVERSITY OF MARYLAND

When you meet people…

Who you kiss…

Thanks FacebookAlgorithm!

So these little guys are working away in the background…

Are they working foryou? Or for them?

Who controls those invisible hands?

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What does this have to do with Marketing, Business, Intelligence, Will?

Research and intelligenceare evolving

CHRIS MOODY, VP, TWITTER

“We're the largest searchable archive of human thought, that’s public, that’s ever existed,”

And your work can be an invisible hand

We can be the invisible hands!

every recommendation,every insight, every report.

#squadgoalsbetter decisions everywhere

1. You need network effects

2. You need distribution

‘Nudge’

3. You need control

4. You need MOAR

• Audiences• Image analytics• Location• Global• Easy• Fast

OK, great.Thanks Will.

Looking to the future

Now What

So What

What

1. DescriptiveWhat happened?2. DiagnosticWhy did it happen?3. PredictiveWhat will happen?4. PrescriptiveWhat should I do?Gartner

Leverage points40 mph = 80% chance30 mph = 80% chance

“Self-driving car manufacturers have yet to reveal their stance on the issue.”

Your invisible hand, your robot army.Better decisions. Everywhere.

Q&A

Thanks!If you’d like to learn more about Brandwatch, please visit brandwatch.com/demo.@willmcinnes | brandwatch.com