Post on 26-Mar-2015
DEFINIR Y PUNTO DE VISTA
Verónica Cabezas
Se agradece el aporte a esta clase por parte de la Universidad de Stanford , d.school, K12 Lab y Pablo Fernandez.
understand the problem
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 1: saturate
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understand the experience share stories
identify user, reveal the needs, articulate insights grouping : empathy maps
reframe the problem into a new point of view
part 1: saturate methods
saturationspace
quotes & defining words
actions & behaviorsfeelings & emotions
thoughts & beliefs
< what we see & hear what we feel the user is feeling >
understand the experience : share stories
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
part 2: synthesize
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a unique, concise reframing of the problem that is grounded in user needs & insights
point of view: what?
expose new opportunities by looking at things differently
guide innovation efforts
make sure we’ve identified something worth working on
point of view: why?
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
•
•
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
point of view: how?
•
point of view: components
user be specific
need use verbs
insight observation + interpretation
user babies in rural areas
need immediate warmth in early hours
insight bring warmth to the babies
point of view: components
user traveling, harried mother of three
needs to carry lots of luggage while caring for her children
Insight (because) there are more distractions than than safe-havens at the airport
point of view: components
has empathetic language about the user (think specific)
identifies a need that is deep & emotional(think verb)
incorporates unexpected insights (think observation + interpretation)
point of view: construction
short
specific
sexy
point of view: tips
synthesize: how?
identify patterns
isolate outliers
create composites
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight
part 2: synthesize mad-lib
user need insight…NEEDS...
...BECAUSE...
point of view example
Young bus traveler......needs to catch some sleep at the the bus terminal becausehis bus leaves early morning and he’s trying to save money by not staying in a hotel.