Post on 08-May-2015
description
Defining Social Media Success#nbmsocial
Speakers:Michael Biggerstaff
Joy BeachyLisa McDonaldAngela Bauman
Social Media Survey
• Who is currently involved?– Personal level– Company level
• Do you engage at work?
Top 5 Most Popular Social Media Sites –per eBizMBA May 2014
• #1 Facebook 900MM unique monthly visitors.• #2 Twitter 310MM unique monthly visitors.• #3 LinkedIn 250MM unique monthly visitors.• #4 Pinterest 150MM unique monthly visitors.• #5 Google plus+ 120MM unique monthly
visitors.
What I engage in.
• Facebook www.facebook.com/michael.biggerstaff
• Twitter – @mbigg
• Blogs – http://www.nxtbookmedia.com/blog/
• Linkedin – www.linkedin.com/in/michaelbiggerstaff6
Social Media – my view
• I realize the power of it.• Different companies and markets use in
different ways.• Crucial to be engaged, if you want to be
engaged.• Great opportunity to find employees or job
seekers to find jobs.• Great opportunity to connect with people.
Social Media – The Downside
• Errors can be really magnified.• People can forget about their personal
exposure.• Can spread false or incorrect info – FAST• Can lead to stress and offline relationship
problems. • Can lead to job insecurity or difficulty finding a
job.
Stopping or Controlling Personal Social Media Use
• Never• Really think you can stop it?• Why would you?• Why we don’t.I think it is a terrible idea.
Being Friends on Facebook
• Absolutely• I don’t judge anything.• Makes the organization tighter, closer as a
group.• Many people know what is going on with each
other.
Social Media Do’s
• Don’t treat it as a Broadcast Medium. It’s about the conversation.
• Engage in all aspects of the chosen medium, if you are “in” you should be “In”.
• If someone engages with you, be engaged back.• Know your data. What is working and what isn’t?• Use your components to support each other.
Help me welcome, Joy Beachy, Marketing Maestro
Strategy
Know WHY you are posting
Know WHO is your target audience
Know WHAT you are posting
Let’s Dig In
Know WHO is your audience
Know WHY you post
Nxtbook Media’s focus: Do you want to drive leads or reinforce the brand?
But some other good reasons include:Reaching early stage prospects or prospects deciding
if they like you
Keeping in contact with prospects during a long lead cycle
Know WHAT you post
Types of post-able content is limited only by your imagination.
But…
If tactics are not tied to a goal, they are not successful.
(Even if they are “engaging.”)
Tactics
•Discounts•Giveaways•Product Info
•Tips/Advice•Coupons•Event Invites
•Feedback Forums•Company Info•Industry Info
Tactics
•Discounts•Giveaways•Product Info
•Tips/Advice•Coupons•Event Invites
•Feedback Forums•Company Info•Industry Info
Tying Tactics to Short-Term GoalsCreate a guerrilla marketing campaign that lasts 2
months to generate registrants for an upcoming Lunch-N-Learn, using Facebook, Twitter and the Blog to promote
Tying Tactics to Long-Term Goals
To demonstrate thought-leadership by promoting long-form content to social channels
PlatformsRefer to your audience to know which platform
to target
Does that mean email is out?
Blog
FacebookOur identity is wrapped up in our culture
– Our posts focus on strategic services, building relationships, and brand reinforcement
• It’s a popular place to share links
• It’s easy to RT others and be RT’ed
• @mentions and tools like Tweetdeck make it easy to keep track of who’s talking about you
One of our best resources:
Why do readers share content?• Customer Insight Group - Survey • Published in The New York Times• MORE...MORE...MORE• Trend of anonymity and privacy • Focus on Engagement
To Bring VALUE and To ENTERTAIN
To Share and to DEFINE Ourselves
To GROW and NOURISH Relationships
To GROW and NOURISH Relationships
SELF Fulfillment
To get the word out about CAUSES OR BRANDS
HOW TO: Appeal to readers motivation to connect with others
HOW TO: Embrace a sense of URGENCY
HOW TO: Keep it SIMPLE
BenefulBrand recognition
Creating the buzz
Identifying my key networks
Facebook & Twitter
Instagram, Pinterest & LinkedIn
Managing the new Dog Park Page
Thank you for coming!
Have a question? Just ask!
Michael Biggerstaff, mbigg@nxtbookmedia.comJoy Beachy, jbeachy@nxtbookmedia.comLisa McDonald, lmcdonald@nxtbookmedia.comAngela Bauman, abauman@nxtbookmedia.com
866-268-1219www.nxtbookmedia.com