Defining Engagement One Year OnJoe Vallina, MBA, CAE, Director, Product Management, ANA Natasha Bethea, Membership Marketing Specialist, ANA Maddie Grant, CAE, Founding Partner, WorkXO

AGENDA:

▪definitions of engagement

▪structure of an organizational definition

▪recap of ANA’s journey

▪two engagement projects in process

exercise - share pairShare with your neighbor an example of your personal engagement with any organization: describe one high, one low

engagement key words

▪ involvement

▪ activity

▪ participation

▪ interactions

▪ expend time

▪mental stimulation

▪ find content

▪ connection

▪ inclusivity

▪ emotional commitment

▪ top of mind

▪meaningful

▪ shared meaning

▪ having a stake

▪ enable work

▪ influence outcomes

▪ positive impact

▪ mutually beneficial

▪ iterating towards solutions

transaction meaning purpose

Engagement Definition Structure

▪The people that matter (stakeholders)

▪ Interacting in measurable ways, within the context of our organization

▪That is valuable and advances the interests and needs of the stakeholders

▪And that is valuable and advances the interests of the organization (including mission alignment)

AGU’s Definition:• Earth and space scientists, related professionals, and a

broad set of individuals with like interests and who share our values and goals…

• Interacting, collaborating, connecting, building shared meaning, solving problems, and producing positive impacts within the context of the AGU…

• That enables stakeholders to meet professional goals, explore passions, and manifest their values as they connect to AGU’s mission….

• And that supports AGU’s growth, increases its impact, and builds its capacity to advance and communicate the power of science to ensure a sustainable future for humanity

ANA’s Definition:• Member Engagement at ANA is the investment--

of time, money, attention, and participation--by both the association and its members, in order to provide meaningful, long term, mutually beneficial experiences and relationships that advance the profession.

1. engagement activity audit 2. mapping - high/low reach and high/low

stickiness 3. gap analysis and ideation - 3 kinds of

engagement ideas 4. prototyping, minimum viable product 5. business case to executives

ANA’s journey

1. engagement activity audit

REACH

STIC

KIN

ESS

high/low

high/high

low/low

low/high

2. mapping - high/low reach and high/low stickiness

3. gap analysis and ideation - 3 kinds of engagement ideas

big idea

meaningful improvements

quick wins

QUICK WIN:

#FITNURSEFRIDAY

13

What is #fitnursefriday ?• Exercise • Healthy Eating • Motivation • Hydration • Sleep • Stress Reduction

14

Sample Posts

15

#fitnursefriday Engagement•Total Reach of over 1.6 million on FB

and Twitter. •Total Engagement rate 1.76% •773 followers on Pinterest

Top Posts - Blueberry Month •Facebook 6.19% •Twitter 3.36%

Accomplishments •Facebook 4.10% •Twitter 3.70%

BIG IDEA:

ANA VOLUNTEER BANK

4. prototyping, minimum viable product

WHAT’S NEXT?

prototyping, minimum viable product

business case to executives

Questions?

Contact us:

▪mgrant@workxo.com

▪joseph.vallina@ana.org

▪natasha.bethea@ana.org