DEBUT E-content Value Model

Realising Value :Examples

Community Portal

E-content Analysis Framework

An Idealised Model?

Web Portal Kiosks Digital TV Call CentreShared Development Programme : WAP Phone; 3GTelephony

TeledemocracyInformationManagement E-commerce

NewsdeskWhats On

Health Board

OnE City

Channel Services

Young EdinburghLothian Learners

Family FocusTough Times

Edinburgh EventsNews desk

Shared Infrastructure Platforms

Support Service Applications/Solutions

Colleges

OtherPartner

s

City Council

Content Providers

Revenue Generation Potential

Meta Data Management

Public/Private Mutual Benefit

Partners Input OutputPublic Body Data Ownership

Customer Base

Secure added value for community gain

Multi-national

Local Enterprise

R&D

Global business acumen

Special skills

Local knowledge

Fast reaction

Market delivery

Customer penetration

Profit

Market increase

Profit

Focus on : Business ObjectivesShared responsibilityStructures of decision makingDivision of tasksUser needs-Citizen needsSharing revenues

Successful PublicPrivate Partnerships

SUCCESSFUL PARTNERSHIPS

IDENTIFY NEEDS AND UNDERSTAND BUSINESS DRIVERS

IDENTIFY RELATIONS OF POWER AND PROPERTY

DEVELOP SOUND MANGEMENT RELATIONSHIPS AND FRAMEWORKS

ENSURE COMMITMENT WITHINORGANISATIONAL CULTURE

Legal Entity Case Study

THE NEXT STAGE

• USE DEBUT KNOWLEDGE• DEVELOP FINANCIAL SCENARIOS• MEET MARKET NEED• BUILD INVESTOR CONFIDENCE • DEVELOP BUSINESS APPLICATIONS• IMPLEMENT APPLICATION• RETURN VALUE TO USERS AND

INVESTORS