Post on 02-Aug-2020
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Dean Murphy, NZ Golf
From: Dean Murphy, NZ GolfSent: Monday, 24 December 2018 11:10 AMTo: Dean Murphy, NZ GolfSubject: New Zealand Golf - Partner Update 59
December 2018 To: All New Zealand Golf Clubs, New Zealand Golf District Associations and New Zealand Golf Life Members
Good morning, Welcome to the New Zealand Golf Partner Update 59. As we approach the end of the 2018, we offer a sincere thanks to you all for your contributions to our great game over the past year. We are so lucky to work with such good people and in such a wonderful sport.
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All the best to you and your families for an enjoyable Christmas break. Please note: The New Zealand Golf office is now closed for the Christmas break and will reopen first thing on Monday 7 January 2019. Please contact dean@nzgolf.org.nz for any urgent matters. In this update: ‐ Looking back ‐ Governance changes ‐ Appointed Director position ‐ LOVE Golf FUTURES ‐ She Loves Golf 2018 ‐ Club based competition results ‐ Rules Modernisation Project ‐ Member offers ‐ Latest case studies and information guides (3 new) ‐ Membership and Rounds reporting ‐ LiteClub ‐ National Group Buying scheme for clubs ‐ Other communications from New Zealand Golf This monthly communication supplements our regular communication channels and provides an update from New Zealand Golf to our key partners in the golf industry. Please feel free to pass this email to anyone at your club or District Association who you think may wish to read this update. All previous Partner Updates can be viewed here.
Looking Back As we close out 2018, it’s a great opportunity to take a look back and reflect on our recent activity. There are many reasons to feel satisfied as across many indicators, golf has enjoyed considerable recent success. Participation, as measured by Sport NZ, is up by 2%, world class courses have opened, golf tourism is booming, and the positive profile of golf has arguably never been higher through media coverage of championships and the winning performances of kiwis on the world stage. There are many challenges to be faced however the leadership and progress of New Zealand Golf over recent times has been very pleasing. Our operations fall under three strategic priorities: Leading the Game; Growing the Game; and Supporting the Game. This section offers a brief review of our recent activity in these three areas. Leading the Game Highlights
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Strengthened governance with a highly professional gender balanced Board and directors
ranging in age from their 20’s to their 60’s.
Enhanced the relationship with NZ government including securing increased investment from
Sport NZ.
Deepened our connection with international bodies including the R&A, the IGF, Augusta
National, APGC and Golf Australia. A highlight was securing increased R&A investment to support
golf in New Zealand.
Developed a new Home of Golf with the PGA at the Remuera Golf Club.
Founded the NZ Golf Industry Council as an advocacy body for the whole golf industry.
Founded the Golf Sector Environment group to help us understand and improve the
environmental impact of golf in New Zealand
Secured strategic MoU agreements with nine supporting golf organisations.
Actively participated in the development of the worldwide handicapping system.
Invited to continue as representative on the R&A rules of golf and rules of amateur status
committees.
Adopted an Inclusion Charter to ensure we focus on developing and leading our sport in an
inclusive manner.
Adopted a new Women and Girls in Golf Charter to ensure appropriate focus is given to this very
important area.
Grown NZG equity from $1.6M in 2013 to $2.7M in 2017 with further growth forecasted in 2018.
Growing the Game Highlights
After significant planning, we have developed a brand new approach to young golfers with our
FUTURES programme. Visit https://www.lovegolf.co.nz/futures for more details.
Expansion of the award winning LOVE Golf campaign – a programme that is changing the
perception of golf and driving participation with initiatives such as She Loves Golf and LOVE Golf
Play – a promotional platform for clubs to target over 150,000 golfers. Visit
https://www.lovegolf.co.nz/ for more details.
Launch of Casual Golfer registration programme that now has over 90,000 players registered and
connected with our golf club network.
Development of Flexiclub – online virtual club designed to engage the nomadic casual golfer and
connect them with the golf club network.
Growth of the New Zealand Open Championship in terms of co‐sanctioned status, prize money
and media coverage).Visit www.nzopen.co.nz for details of the upcoming 100th staging of this
very special event including the special news that Michael Campbell will be competing.
Establishment of an LPGA tour event for the NZ Women’s Open – sadly on hiatus until 2020
however we are working hard to bring this event back for the golfing community of NZ.
Growth of The Charles Tour (prize money) in partnership with the PGA.
Growth of the media reach and exposure for golf; particularly across digital channels.
The Golf tourism initiative developed with Tourism NZ and led by Ryan Brandeburg has grown
annual returns to NZ from $145M in 2012 to over $400M.
In the last strategic period, New Zealand players have won international amateur events, PGA
tour events, LPGA tour events, Major Championships, and an Olympic medal.
Supporting the Game Highlights
We are pleased to have now employed five dedicated club and sector support staff who work
each day with grass roots clubs around the country.
Delivery of the National Conference Series where almost 300 people engage in learning sessions.
Recently, we launched mobile apps for our golf.co.nz MyGolf features and for tee bookings.
These apps are proving very popular and will continue to be enhanced in the future.
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We are big supporters of the GMA and in particular the BMI education programme with over 40
people now completed three years of education courses
Launch of the Business Course Mentoring Programme that connects tertiary students with New
Zealand’s’ leading business personalities.
A Golf Sector Plan for Auckland has been developed with support and engagement of a wide
range of stakeholders in the Auckland region.
Reintroduced the National Golf Awards with a new focus on celebration success across the golf
sector.
Over $1M saved for golf clubs through our Lite Club partnership.
Over $150K now annually being saved by golf clubs through our national group buying scheme.
Creation of over 150 case studies and resources for the use of the sector.
Further investment and support of PGA Professionals. We now directly employ five professionals
and contact many others to assist us in our work. This added to our 50% investment into the
PGA Coach Live project, our investment of over $150k into The Charles Tour and the staging of
the NZ Open Championships. We are truly committed to the PGA Professional and the role they
can play in growing our game.
Through significant commercial negotiations, we are delighted to now own 100% of DotGolf – a
world class golf technology platform.
While there is much to look back on with pride, there remains a great deal of work to complete. In particular, we are yet to make significant inroads into reversing the club membership decline and we have much more work to do to assist golf clubs navigate the challenges before them. These are some of our top priorities for 2019. To guide our future direction beyond our immediate priorities, we are currently completing the development of our new strategy for the period through until 2025. Our intention is to complete this work in the first quarter of 2019 and we will share the thinking with you for feedback in due course.
Governance Changes As many throughout the golf community know, long standing NZG President Philip Hassall is standing down from the Presidents role on 31 December 2018. Philip has been a great servant of our game and we will be acknowledging his contribution at the appropriate times over the next few months. From 1 January 2019, Murray Ward will also stand down as Chairman and from the NZG Board. Murray has provided outstanding Chairmanship to our organisation and thankfully he will not be lost to us. The Board has selected Murray to step into the President casual vacancy position from 1 January 2019 through until the 2019 AGM when a formal election for President will take place. Murray has advised he is willing to stand for election by the members at the AGM for a new term as President. While the appointment of the New Zealand Golf Chair is completed by the Board at their first meeting each year, the current Board has agreed to elect current deputy Chairman Michael Smith as their interim Chair from 1 January 2019 through until the first meeting of 2019 (17 January) where they intend to confirmed Michael’s election as Chair for 2019. The Board felt this path forward would ensure continuity and stability while also following the succession plan that has been in place for some time.
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We offer our sincere thanks to Philip and Murray for their outstanding service as President and Chair respectively.
New Zealand Golf – Appointed Director Position The New Zealand Golf Board Appointments Panel is now seeking applicants for one Appointed Director position available for a three year term to 31 December 2021. The key purpose of this voluntary role is to help govern the organisation and to advance the long‐term interests of golf throughout New Zealand.
Primary duties include:
• Setting the strategic direction and priorities for the organisation; • Setting policy and management performance expectations; • Characterising and managing risks; and • Monitoring and evaluating organisational performance. For full details, please visit www.golf.co.nz/About/Careers.aspx CLOSING DATE: 31 January 2019
LOVE Golf Futures is inspiring more young people and families to play golf LOVE Golf Futures is underway! We’re pleased to share a short video that captures the launch event for this new programme held at Boulcott’s Farm Heritage Golf Club. Please click the link here to view ‐ LOVE Golf Futures Launch Video We're just getting started with this new, exciting initiative so talk to our Regional Support Managers or get in touch with thiem.nguyen@nzgolf.org.nz if you’re interested to get involved. The LOVE Golf Futures programme has six key goals: A new perception and increased profile for golf as a sport of choice for young people
Pathways for young people to start playing golf and support them to reach their level of aspirations
Empowering young people to play their version of golf
A network of facilities that are attractive to young people and engages them easily
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A skilled and passionate workforce of coaches, administrators and volunteers who understand the wants and needs of young people
A cohesive structure that utilises the best resources and partnerships For more details on this new programme, please visit the Love Golf Website.
She Loves Golf 2018
This award‐winning campaign is back for a fourth time! Last year 100 She Loves Golf activations were held by clubs across the country, with an average of 17 attendees, plus six from each event signing up for more coaching and memberships. It is not too late to get involved for this summer. Please contact our office and we will be happy to provide support and assist you attract more women and girls to our great game. She Loves Golf Ambassadors:
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Club Based Competitions Results The 2018 women’s Gross Stableford Rosebowl competition, played in conjunction with the District Association Champion of Champions event, has concluded and results finalised. Our congratulations to the winning team of Taylor‐Rose Perrett, Leone Wiggens and Maureen Wood, Omanu Golf Club, with a total score of 135 Stableford points. The competition of Stableford off‐the‐stick is a challenge, particularly for the club Bronze Champion and Runner‐up. However, with the majority of district winning Bronze pairings achieving a combined score equal to, or higher, than their Silver Champion’s score, they can be very proud of their achievement. The women’s national 18 and 9‐Hole club‐based competitions continue to be well supported, attracting around 10,000 entries in the various sections. With about 300 clubs participating this year, the 18‐Hole LGU competition continues to be a strongly contested club competition. Club participation in the 9‐Hole LGU competition continues to grow and this year 90 clubs participated. Our thanks to Srixon for its continued support of the 18 and 9‐Hole Home Links competitions in providing prizes of golf bags to the national winners and golf balls to all district winners. Full results of the 18 and 9‐Hole Home Links, National Teams Championship and Gross Stableford Rosebowl can be viewed at http://www.golf.co.nz/PlayGolf/WomensGolf.aspx
Rules Modernisation Project – 1 January 2019
With the new rules just around the corner, golf clubs should now have prepared their local rules and defined their penalty areas as well as decided whether or not they wish to introduce the new stroke and distance local rule.
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Our website now has a section “New Rules 2019” which has a series of short videos which explain the major changes really nicely. The following useful information has been sent to clubs and is also available on our website:
Rules Poster (an A3 infographic rules poster)
20 must know rule changes for 2019
Get Ready for Golf Clubs and Committees – New Rules 2019
2019 New Rules – Local Rules for Golf Clubs and Committees If you have any questions or issues on the 2019 rules then please contact Dave Mangan in our office dave@nzgolf.org.nz
Member Offers
GO Rentals ‐ Looking to get away this holiday season? GO Rentals have you covered with a 10% discount off car hire. Book now here
TAB – Start a new account with the TAB today and get a $20 account credit, and by doing so another $20 will go towards the grassroots of our great game. Sign up here EZGO – Win a golf adventure package for 4 people in Queenstown, or corporate hospitality at the 2019 NZ Men’s Open. Enter here Jennian Homes – Jennian Homes isn’t only focused on ‘building the future’ of our emerging golfers, they have also added another layer which benefits all golfers nationwide. A registered member of New Zealand Golf who builds a new home with Jennian Homes will:
Receive a contribution towards their choice of new golf equipment*
Have their golf club membership paid for one year*
Enable a donation back to New Zealand Junior Golf*
Click here to find out more
Holden– with 52 Holden Hidden Hole winners this year, make sure you get out on the course and give yourself a chance of winning this weekly prize pack. While you’re at it, head on over and sign up to the Holden Clubhouse here to gain exclusive access to pro tips, and preferential pricing on your next Holden.
Experience Golf – Our travel partner have got your next golf holiday sorted. Make sure you get over to their website and get planning for 2019! Click here to find out more Jetts Fitness – Every day gym for everyday people! Our fitness partner have an exclusive deal on your next gym membership giving you access to a membership with no joining fee. Find you nearest Jetts gym here, and head on in. Srixon ‐ the official golf ball of New Zealand Golf. Great supporters of our game with a great ball to match. Make sure you check out your nearest Srixon dealer here when you’re after your next set of balls. The Cut Magazine – Get your annual subscription of The Cut here
Case Studies & Information Guides (3 New)
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These case studies and information guides not only celebrate innovate thinking and success in clubs but also provide valuable information your club can use. It is hoped that clubs can learn and use the information to implement positive change within their own environment. Latest Case Studies:
1. Aorangi Golf ‐ Introducing Families to Golf
By attracting families to golf, there is the potential to introduce a lot of new players to the game. The structure of the family provides the opportunity to attract and retain three generations with the participation of young people, parents and grandparents. We recently spoke with Malcolm Wood, Community Golf Manager for Aorangi Golf, to find out more about the growth of family golf in the Aorangi region. CLICK HERE
2. Questions for Leaders: Jim Croxton CEO British and International Golf Greenkeepers Association CLICK HERE
3. E‐Sports…..Like it or not it is happening and Golf is the PERFECT Sport to benefit. Golfers have always embraced and incorporated new technology to help their games. Launch monitors now help with lessons as well as club fitting, GPS is available on our wrists or golf carts, and there are now many apps that can be used to track your scores and shot tendencies on the golf course. The next step for golf will be incorporating E‐Sports into the club space to cater for a growing and diverse market. CLICK HERE
To share your success story as a Case Study please contact: Carl Fenton P: 027 227 5111 E: carl@nzgolf.org.nz
Click Here to view over 150 case studies/information guides that can support your club in the following areas:
Leading and administering the game.
Becoming more financially sustainable.
Growing membership and participation.
Delivering high quality experiences.
Membership and Rounds Reporting Membership Reporting The table below provides the latest total club membership numbers through until the end of November 2018.
End of Month
Total Members
Adult Men
Adult Women
Junior Boys
Junior Girls %Change
Nov‐10 119,446 82428 29043 6986 989
Nov‐11 114,872 80,022 27,492 6,362 996 ‐3.83%
Nov‐12 113,112 79,411 26,444 6,275 982 ‐1.53%
Nov‐13 109,886 77,557 25,590 5,819 920 ‐2.85%
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Nov‐14 108,339 76,761 25,238 5,351 989 ‐1.41%
Nov‐15 105,932 75,363 24,484 5,013 1,072 ‐2.22%
Nov‐16 104,353 74,649 23,767 4,765 1,172 ‐1.49%
Nov‐17 102,558 73,906 22,758 4,734 1,160 ‐1.72%
Nov‐18 102,092 73,877 22,260 4,762 1,193 ‐0.45%
Rounds Reporting Estimated Rounds* Played (1 January 2018 to 30 November 2018)
REGION ESTIMATED ROUNDS PLAYED
2017 2018 CHANGE
Aorangi 101,796 101,617 ‐0.20%
Auckland 450,488 452,987 0.60%
Bay of Plenty 332,971 347,803 4.50%
Canterbury 379,816 373,508 ‐1.70%
Hawkes Bay 147,590 147,811 0.10%
Manawatu/Wanganui 139,114 142,989 2.80%
North Harbour 383,171 386,643 0.90%
Northland 176,995 175,375 ‐0.90%
Otago 252,506 238,122 ‐5.70%
Poverty Bay/E. Coast 33,158 33,438 0.80%
Southland 66,851 64,152 ‐4.00%
Taranaki 95,968 97,436 1.50%
Tasman 144,666 139,997 ‐3.20%
Waikato 321,661 332,987 3.50%
Wellington 306,200 321,281 4.90%
TOTAL 3,332,950 3,356,144 0.70%
*The number of rounds played is based on actual numbers of scorecards printed (where available) and estimated values computed from the number of scores entered for handicapping.
Why Michael Campbell thinks your club needs LiteClub. Click the link to view: https://vimeo.com/66496815
National Group Buying Programme – n3
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In the last 12 months, the golf clubs connected to this programme have saved a total of $150,000. If your club is looking to be more financially savvy, the National Group Buying Programme is the place to start. New Zealand Golf has already paid for every club in the country to have an n3 subscription. Simply contact n3 below and they will take care of everything for you: Web: https://www.n3.co.nz Phone: 0508 20 30 40 Email: ask@n3.co.nz
Read the Pakuranga Golf Club story ‐ https://www.n3.co.nz/whats‐new/articles/Pakuranga‐Golf‐Club
Other communications from New Zealand Golf
New Zealand Golf uses various communication channels to connect with the golf community. See below for an overview of the main ways we keep in touch: New Zealand Golf Website Our website (www.golf.co.nz) is the best way to keep up to date with all the news and initiatives from New Zealand Golf. We update this every day with new stories or new features so it is a good place to visit for all things golf. You may be interested to know that our website is New Zealand’s busiest sports specific website and generates over 3 million page views a month. All golf clubs have a profile under the ‘Club Directory’ which is one of the most viewed areas of the website. You can update your club’s details through DotGolf Live on a regular basis. Media Releases New Zealand Golf has a regular stream of media releases. These can mostly be viewed on our website however if you would like to be added to our Media Release distribution list please email george@nzgolf.org.nz Our Social Network Facebook Our Facebook page is very popular among golf fans. Visit our page at: http://www.facebook.com/pages/New‐Zealand‐Golf/154193497977294?sk=app_109486035783059 Twitter Our Twitter account is used to provide quick and regular updates for Followers. Follow us here: https://twitter.com/nzgolf
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Snapchat: nzgolf Instagram: @nz_golf
Kind regards, Dean Murphy Chief Executive New Zealand Golf
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