Deal Of The DayA New Service On The Matchbin Platform

April 2010

Product Overview

Each day a business will be featured in the business directory with an offer that is ‘ridiculously huge’ and impossible to say no to.

The Deal Has to be HOT!!!

• Must be 50% Discount or Greater

• Beyond 50% it’s at the advertiser’s discretion, but remember…

The success for the advertiser and the ongoing success of the program depends on the deals being HOT!

But the key to the unique value….

A Threshold Minimum

‘Offer not valid until _xxx_ number sold’

• Limits the advertiser’s liability

• Creates urgency, user-sharing of the offer, and impulse buying

Benefits to Your Advertiser

• Efficient, Measurable, Risk-Free Marketing

• A Surge of New Clients in the Door

• Huge Visibility and Exposure for The Business

• No Up-Front Cash Expense

• A Bump in Cash-Flow

Benefits to You

• Significant Revenue Generated Each Promotion Day

• Happy and thrilled advertisers

• Increased Traffic and Higher Return Frequency To Your Site

• Easy Introduction to Platinum Web Site Sale and other Matchbin platform services

• Viral & Social Media Buzz Every Promotion Day!

Revenue Allocation

Advertiser         50% Credit Card & Chargeback Fees 5% Publisher 22.5% Matchbin 22.5%

 72.5% of the gross revenue will be transferred to the publisher via ACH transfer within 10 business days (approximately two weeks) from the day the DOTD promotion was completed.

This allows for all the various merchant account  processing and transfers for various forms of payment (Visa, American Express, etc.), and for processing from Matchbin.

Can I Make Money with This?

Your Client Agrees to Offer a $40 deal. 70 people buy the deal 70 X $40 = $2800 Your Client keeps $1400 Your Revenue = $630

Can I Make Money with This?

Your Client Agrees to Offer a $59 deal. 200 people buy the deal 200 X $59 = $11,800 Your Client keeps $5,900 Your Revenue = $2,655

Promotion

The success of the program

depends on promotion.

• Cross Promote with Radio & TV

• Run Print Ads

• Highlight on Existing Web Sites and Offers

• Utilize Email Databases

Proven Advertiser Categories

Food Entertainment Fashion Accessories Automotive  Beauty Diet and Fitness

Electronics Health &

Pharmaceutical Financial Travel Consumer

Packaged Goods

Revenue Scenario #1

Joe’s Pizza Offers $40 gift card for $20 In order to make it worth it he sets the threshold at 40 65 people purchase the deal 65x20=$1300 Business Owner Keeps 50% … = $650

Revenue Scenario #2

GoClean Car Wash Offers 4 car washes for $10 ($40 value)

In order to make it worth it he sets the threshold at 25 80 people purchase the deal 80x10=$800 Business Owner Keeps 50% … = $400

Facts on Pre-Purchased Certificates

The National Retail Federation estimates that redeemed purchases are typically15% above the value of the gift card/certificate

Other pre-purchase options report that customers spend 60 percent more than the value of the purchase.

Revenue Scenario #3

Spinal Care Chiropractor Offers a free adjustment and 60 min massage for $89 ($300 value)

In order to make it worth it he sets the threshold at 30 80 people purchase the deal 80x89=$7120 Business Owner Keeps 50% … = $3560

How to Sell the Deal

Target Advertisers who already have Platinum or Gold Listings in the Directory, as well as Platinum site candidates and other proven categories

Help them formulate the special offer Solidify the Fine Print Pick a date Collect any content needed (very little!)

Advertiser Options

Minimum Threshold Expiration Date (6 month recommendation) Limits for Deal Usage Display basic company info Link to Platinum Listing

Businesses Specify the Fine Print

• Expiration Date

• Certain Days of the Week

• Not valid w/ other offers

• One per customer

• Etc.

Logistics

Initially, the offers will run Monday thru Friday If the minimum threshold isn’t met, customers will not be

charged Customers will receive a confirmation email with a unique

ID number to present at the business. Initially, Matchbin will handle the publishing of the deal For each Deal of the Day a simple submission form must

be completed 48 hours before the start day.

Can I Make Money with This?

Your Client Agrees to Offer a $130 deal. 500 people buy the deal 500 X $130 = $65,000 Your Client keeps $32,500 Your Revenue = $14,625 …for one day

Rollout Plan

Timing Assignments Action Items