Data-driven emergency crisis managementacdpr.hkjcdpri.org.hk/pdf/ppt/7Edmund_Lee.pdf · 1. Get the...

Data-driven emergency crisis management

Official Platform https://get.theAnswr.com

Press Public

Channels influence the Public in HK

Print News

Online News

Facebook

Instagram

Youtube

Search Engine

Decision making in Crisis Management

Case: Fugitive Offenders Ordinance

News Detail Analysis

MicroAnalytics – Heatmap in HK

Hottest Keywords in HK in past 8 hours

Search Related Keyword on Google HK

MicroAnalytics

Related keywords of 逃犯條例 in Google Search

Search Result on Google HK

MicroAnalytics – Most influenced website

Crisis expanded to commercial party - ztore

Around 665 discussions on the postInitial post on 13-Jun-2019

Cross-media spread out thru Facebook

When is the good timing to reply?

Replied on 14-Jun-2019

News Reported

Case: Fugitive Offenders Ordinance

Crisis Management Workflow

Before Crisis

• Build more positive digital asset

• Measure the digital asset value for setting the benchmark in normal stage

In Crisis

• Set the bottom line of your lost

• Analyze the digital and social situation hourly or daily

• Find out the Pattern, Signal and Trend of the Public feedback from Data

After Crisis

•Analyze the social data during the crisis

• Setting the benchmark for Crisis

Analytics Cookbook for Crisis

Management

1. Get the hottest keywords in HK

2. Get the related news with its social interaction status and hot keywords

3. Get the search related keywords in Google HK

4. Understand which media or companies have influence power to the users interested in you in Google HK

5. Get the related discussion on the Facebook and major forums in HK with hot keywords

6. Compare the current data with the benchmark in normal status and crisis status

Analytics Cookbook for Crisis Management

Email: edmund.lee@theanswr.com

Mobile: +86 147 1603 2584

+852 93725284

Wechat: w905506545

Edmund Lee, co-founder

www.theAnswr.com

https://get.theAnswr.com

Data-driven emergency crisis managementacdpr.hkjcdpri.org.hk/pdf/ppt/7Edmund_Lee.pdf · 1. Get the...

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